Director Of Marketing
Nashville, Tn , Us
• Implement targeted lead generation strategy• Create, implement and track digital marketing campaigns, consisting of email, programmatic advertising, connected TV, and more• Manage yearly and monthly budget, team of seven direct reports, and indirectly manage customer service team• Coordinate sponsorships with sports teams, non-profits and local organizations across the Southeast, including the Tennessee Titans, Nashville Symphony, Country Music Hall of Fame, Music City Bowl, Ole Miss, University of Tennessee, and Vanderbilt University• Develop and execute paid and organic search strategy to increase web traffic by over 200%• Manage internal communications, including quarterly employee magazine and intranet with over 700 users