Lead comprehensive digital strategies encompassing website management, analytics, social media, paid ads, SEM, and SEO. Specializing in optimizing online presence and user experiences, I drive results that exceed business objectives.

Propel business success through innovative marketing strategies and a keen focus on generating revenue growth. I develop comprehensive marketing approaches for three newly acquired SaaS and mobile app solutions, resulting in substantial market penetration and expansion.

• Create and manage paid digital campaign setup, testing, deployment, and reporting, including measurement and tracking from launch to business impact• Manage mix of digital marketing channels and optimize media across all paid channels (Facebook, Instagram, LinkedIn, Twitter, YouTube)• Forecast and analyze results of digital marketing campaigns to deliver actionable insights and recommendations to further improve performance• Troubleshoot and identify issues (UTM, pixels, tracking, etc.) to help ensure effective and efficient marketing performance• Work collaboratively across marketing teams to ensure that digital media efforts support all marketing programs, CRM efforts, and content management• Collaborate with Brand and Product Marketing to ensure messaging is consistent and on-brand at every touchpoint• Develop and report on performance and benchmarking data; share insights with the Marketing team and throughout the organization• Work closely with in-house and external creative teams to develop new ads and testing strategies

• Create first marketing strategy for leading custom software, web development, mobile app, and digital marketing agency• Develop search engine optimization (SEO) and content marketing strategy resulting in a 200% increase in website traffic• Implement HubSpot as CRM and Marketing Automation platform• Build and segment email database through lead magnets• Create relevant, timely information to send to engaged prospect and client list with an average open rate of nearly 31%, higher than the 19% industry average• Conduct in-depth interviews with clients to develop robust personas for each of primary buying groups, allowing sales teams to more effectively target prospects• Create social media marketing strategy and manage all social media channels, growing audience by 33% in first seven months

• Implement targeted lead generation strategy• Create, implement and track digital marketing campaigns, consisting of email, programmatic advertising, connected TV, and more• Manage yearly and monthly budget, team of seven direct reports, and indirectly manage customer service team• Coordinate sponsorships with sports teams, non-profits and local organizations across the Southeast, including the Tennessee Titans, Nashville Symphony, Country Music Hall of Fame, Music City Bowl, Ole Miss, University of Tennessee, and Vanderbilt University• Develop and execute paid and organic search strategy to increase web traffic by over 200%• Manage internal communications, including quarterly employee magazine and intranet with over 700 users

Create websites, email campaigns, logos, brochures, menus, signage, and more for a variety of clients. Collaborate with team of designers, web developers, and programmers to develop custom solutions to marketing and design challenges.

Assisted in development of concepts for new projects, as well as production and prepress work.

Designed weekly internal newsletter for entire staff of Saint Thomas Hospital. Created materials for internal communications, including training guides, posters, mailers, and educational brochures. Assisted with deployment of marketing campaigns. Coordinated production of all internal print materials.