Claudio Saenz, Jr. Email and Phone Number
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Claudio Saenz, Jr. phone numbers
Nearly 20 years’ experience as an Omnichannel Retail & Marketing Business Strategist leading and executing full sales cycle direction for offline & online platforms with modern go-to-market strategy planning. Proven track record of success developing compelling product value propositions, product branding, and fostering a growth mindset by emitting customer centric energy and enthusiasm. Entrepreneurial and Intrapreneurial spirited, metrics-driven, and analytical driven with a talent for validating benchmarks to ensure continuous improvement in processes and results. Motivational leadership skills and the ability to coach and mentor high-quality teams. Innovative storyteller, capable of crafting creative customer stories around an enterprise’s product strength to bolster market impact and establish effective competitive positioning.CAREER HIGHLIGHTS• Midway E-Commerce Foundation: Initiated and grew Midway's e-commerce from the ground up, leading to +100% YoY digital sales growth and eight-figure revenues through innovative digital strategies.• GTM Strategy Leadership: Crafted and executed GTM and customer lifecycle strategies, enhancing product value and brand presence across online and offline channels, boosting product growth.• Kaspien Margin Enhancement: Achieved a 300bps improvement in Contribution Margin in 6 months, through strategic economic and operational initiatives.• Margin Expansion Projects: Led efforts to expand net margins by improving operational efficiencies, adjusting terms, and optimizing product discounts, resulting in significant CoGS improvements.Customer Centric Growth Planning • Leading & Growing Diverse Sales Teams • Territory and Channel Sales Management • B2C & B2B Sales & Marketing • Go-To-Market Strategy Execution • In-store Retailing & Merchandising • Key Performance Indicators (KPIs) • Multi-Channel Forecasting Management • Project & Resource Management • Market, Trend, & Data Analysis • Roadmap Development • Budgeting & Forecasting • P/L & Detailed Financial Reporting • Enterprise Retail Process Alignment • Vendor & Seller Central Expertise • Digital Transformation Leadership • eCommerce Platform Optimization • Cross-Functional Team Collaboration • Customer Experience Enhancement • Digital Marketing & SEO Strategies • Supply Chain Optimization • Data-Driven Decision Making • Conversion Rate Optimization • Omni-Channel Integration • Strategic Partnerships & Vendor Relations • Privacy & Compliance Management • User Experience (UX) Design • Inventory Management Systems • CRM and ERP Technologies
Reddog Group, Llc
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Principal Consultant: Omnichannel Commerce And Marketing StrategyReddog Group, LlcHouston, Tx, Us
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Omnichannel Sales & StrategyPsr Brands Jul 2024 - PresentHouston, Tx, Us -
Director, Omnichannel Sales & StrategyGreen Monké Drinks Jan 2023 - Jun 2024Sacramento, California, UsDeveloped & executed a comprehensive omnichannel strategy plan, integrating channels to drive growth and maximize revenue for Hemp, Delta-8, and Delta-9 beverages in the startup phase.Secured distribution partnerships with key C-store and drop-ship partners, including Jack Hillard in South Texas, Southern Glazers (regionalized), and RepRally, significantly expanding market penetration.Attended and represented the brand at key Hemp, THC, and retail trade shows, strengthening industry presence and establishing vital connections to support business expansion.Launched the innovative College Ambassador Program, implementing it across 10 strategic campuses in 5 states, leveraging grassroots marketing to increase brand visibility and consumer engagement. -
General Manager Of Retail & GrowthKaspien May 2021 - Jan 2023Spokane Valley, Wa, UsLed the Reseller Marketplace Division, generating over $120M in topline revenue across 400 brand partners and 20K SKUs. Oversaw a team of 12 Retail Partner Success Managers, driving improvements in Customer LTV, ARR, and MRR rates.Fostered a culture of innovation, setting OKRs focused on leadership, partner success, and learning, improving our team KPIs like employee engagement (+15% YoY) and partner NPS (+10 points).Defined and managed weekly P&L reporting, driving an average retail GMV growth of 18% YoY, improving portfolio contribution margin by 3.5 basis points quarterly, and increasing marketplace performance by 20%. While also reducing partner attrition rates by 10% in the first 6 months.Led critical cross-functional collaboration during rebuilding, aligning Sales, Operations, Business Development, Marketing, Analytics, and Finance teams to restore seamless processes, enhance communication, and drive cohesive execution toward strategic goals.Head Collaborator for new sales channel growth initiatives, driving partnerships with platforms like Drop shipping Marketplaces and TikTok Shop, diversifying revenue streams and expanding beyond Amazon for Kaspien’s reseller operations. -
Chief Strategy Officer (Cso)Reddog Group, Llc Jan 2011 - Dec 2022Drove 5-figure monthly recurring revenue within the first quarter by executing omnichannel strategies, implementing strategic roadmaps, and defining business objectives through 30 clients in the first year. Achieved and sustained +20% Topline Revenue Growth, setting clear objectives and implementing strategic initiatives that drive an average of 15% YoY growth across client portfolios.Enhanced Contribution Margins by a Minimum of 10 Basis Points, achieving an average margin of 22% since inception through strategic pricing, cost management, and product optimization. Optimized Advertising Campaigns to Reduce TACoS to an Average of 15%, with a 7% YoY improvement, ensuring efficient budget allocation and maximizing return on ad spend.Drove an 8% Shift from Inorganic to Organic Sales, maintaining a 10% YoY growth rate by implementing robust SEO strategies, content marketing, and long-term brand engagement plans.
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Director Of Omnichannel Growth & StrategyMidway Importing, Inc. Apr 2015 - Apr 2021Houston, Tx, UsDrove online sales growth to $5M annually within three years, consistently achieving over +50% YoY growth across the portfolio, with strategies that have since scaled to reach $20M today. Sustained a healthy +35% profit margins across the 1,000 SKU portfolio through strategic pricing management and weekly P&L reviews with the team, ensuring optimal financial health..Managed a yearly $2M digital & performance marketing budget, achieving low customer acquisition costs, and a +5% conversion rate, and a 4:1 RoAS as minimum KPI’s for each brand.Maintained operational excellence with +98.9% inventory levels, 100% on-time delivery, and under 2% late shipment on D2C fulfillments across +10 Pallet sized PO’s on a weekly basis.Influenced day-to-day operations and contributed overall success to effective retail and listing optimization by prioritizing opportunities, target market needs, and value-added positioning for 50+ brands and over 1,000 SKU’s.Strategically acquired a local wholesaler for $150K at a 2x revenue valuation, expediting the launch of our digital commerce channel. This acquisition streamlined initial setup costs and timelines by leveraging their catalog that closely matched ours, enhancing market reach with key Hispanic brands. -
Retail Business Development ManagerMidway Importing, Inc. Sep 2013 - Apr 2015Houston, Tx, UsDrove +15% YoY sales growth by managing wholesale and retail key accounts, implementing strategic product positioning, and streamlining workflows for our entire portfolio of products.Expanded vendor relationships, forecasting sales to exceed $20M in our Region of Latin & Hispanic-based Planograms by 2021 through effective partnership and promotional management.Led a team of 8 Licenses to Hunt Sales Merchandisers to achieve $3M in net new retail sales (2020), with a projected 40% growth in 2021, surpassing $4.2M in topline revenue.Increased revenue by +10% for small to medium-sized wholesale businesses through strategic growth initiatives across various business verticals to get our brands on more shelves.
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Product Marketing Management SpecialistMidway Importing, Inc. Jul 2013 - Apr 2015Houston, Tx, UsReversed minimal multi-year omnichannel retail sales decline by optimizing the customer journey and developing high-impact, targeted product roadmaps, and go to market strategies.Expanded wholesale and retail pipelines by 40% through leading strategic B2B consumer collective, inbound, performance, and direct marketing & sales initiatives nationwide.Drove a 50% sales increase over two years by leading and managing comprehensive cross-functional go-to-market strategies, focusing on scalability and long-term growth.Boosted digital product visibility by 2,000%, successfully implementing multi-language, multi-channel eCommerce platform strategies across global markets and diverse customer segments.Built and maintained a robust digital/social media presence for 30+ brands, growing a 100,000+ subscriber base through targeted grassroots campaigns and consistent content strategy execution.
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Retail Business Operations SpecialistMidway Importing, Inc. Jan 2012 - Sep 2013Houston, Tx, UsAddressed complex business-oriented & retail sales technological & operational challenges.Supported all sales ordering tools, and order processing workflows.Controlled the Microsoft O365 SharePoint portal for online collaboration and document management.Concentrated on technological support tools for growth, productivity, and cost optimization.
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Cpg & Hbc Retail BuyerMidway Importing, Inc. Jan 2012 - Jun 2013Houston, Tx, Us
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Retail Sales Junior Business AnalystDicentral Jan 2009 - Jan 2012Houston, Texas, UsCoordinated directly with Sales and Engineering teams to administer user experience enhancements, features updates, and testing of resourceful changes to in-house sales CRM (Customer Relationship Management) Software. Managed detailed project packages utilizing Demand Works software solution with strictly orchestrated timelines, milestones, and necessary testing to formulate accurate project completion.Key Achievements:o Successfully held CRM functionality validation tests, and met all project timelines, benchmarks, and completion dates 6 Months ahead of schedule, increased lead gen rates +45% within first quarter.o Worked directly with the Sales and Engineering teams to administer new features, updates, and testing of resourceful changes to the in-house sales CRM (Customer Relationship Management Software).o Managed detailed project packages utilizing Demand Works software solution with strictly orchestrated timelines, milestones, and necessary testing to formulate accurate project completion. o Successfully held CRM functionality validation tests, and met all project timelines, benchmarks, and completion dates in an orderly manner. -
Sales & Marketing AnalystDicentral Jun 2006 - Jan 2009Houston, Texas, Us
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Marketing Campus AmbassadorMicrosoft Aug 2006 - May 2010Redmond, Washington, UsThe Microsoft Student Partner program is an educational and promotional internship program designed by Microsoft to sponsor undergraduate students majoring in disciplines related to, and deeply passionate about technology.o Ability to deliver results in a fast-paced, educational environment.o Demonstrated interest in the evolving craft of marketing.o Excellent communication and presentation skills. -
Loss Prevention Assistant ManagerSears Holding Corporation Pasadena May 2002 - Apr 2006Functioned effectively in managing, controlling, and enforcing the Loss Prevention program to a team of eight Loss Prevention agents alongside the Loss Prevention Manager.Organized, and executed professional training sessions focused on the importance of store safety, and shrink reduction throughout the entire store. Accurately completed audits, evaluated reports, and conducted thorough internal/ external investigations in efforts to maintain shrink percentage below 3%. Helped drastically reduce internal and external accident claims 50% within the first year, and 25% in the four years with the organization.Proficiently led the team in total case restitution, and overall store apprehensions in 2003, 2004, and 2005.
Claudio Saenz, Jr. Skills
Claudio Saenz, Jr. Education Details
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University Of HoustonInternational/Global Business -
University Of Houston-DowntownInternational Business
Frequently Asked Questions about Claudio Saenz, Jr.
What company does Claudio Saenz, Jr. work for?
Claudio Saenz, Jr. works for Reddog Group, Llc
What is Claudio Saenz, Jr.'s role at the current company?
Claudio Saenz, Jr.'s current role is Principal Consultant: Omnichannel Commerce and Marketing Strategy.
What is Claudio Saenz, Jr.'s email address?
Claudio Saenz, Jr.'s email address is cl****@****gci.net
What is Claudio Saenz, Jr.'s direct phone number?
Claudio Saenz, Jr.'s direct phone number is +171380*****
What schools did Claudio Saenz, Jr. attend?
Claudio Saenz, Jr. attended University Of Houston, University Of Houston-Downtown.
What are some of Claudio Saenz, Jr.'s interests?
Claudio Saenz, Jr. has interest in Mobile, Good Software, Lean Startups, Start Ups, Interest Include, Children, Business Analysis, Education, Science And Technology, Lead Generation.
What skills is Claudio Saenz, Jr. known for?
Claudio Saenz, Jr. has skills like Management, Marketing, Entrepreneurship, Crm, Leadership, Retail, Microsoft Office, Saas, Salesforce.com, Business Analysis, Lead Generation, Time Management.
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