Jazmin S. Email & Phone Number

Philadelphia, Pennsylvania, Us

Provides executive-level digital marketing strategy and analytic services.Develop marketing strategy, KPIs, and quarterly objectivesProvide executive oversight of marketing strategy executionStrategic advisement on growth and optimization plans

San Clemente, Ca, Us

Utilized expertise in full-cycle B2C healthcare marketing and analytics to move members/patients through the conversion funnel. Adept in utilizing analytics tools to inform marketing decisions and measure success. Led the development and launch of a successful (brand new!) direct-to-consumer marketing strategy resulting in a 5.5x increase in ad CTR and 50% decrease in CPA. Utilized experience in managing digital media strategy, website/landing page optimizations, and collaborating with teams to drive member engagement and retention. Gained strong background in managing payer relationships and developing go-to-market strategies for new healthcare offerings, including the Aetna Advanced Primary Health pilot.

Plano, Texas, Us

Proved ability to build a successful department from the ground up in a startup-like environment. Skilled in developing marketing strategy, branding, analytics, and creating new roles and responsibilities. Adept at determining marketing KPIs and utilizing data analytics to measure performance and provide transparency. Formulated a digital marketing strategy resulting in a 22% increase in new patient growth. Experienced in managing automated patient retention campaigns, refining communication strategies, and managing Medicare Advantage marketing programs. Successfully launched an online reputation program that significantly improved the average star rating on Google. Proficient in agency management, budget development, and forecasting performance.

Plano, Texas, Us

Gained experience in developing and executing marketing strategies for 160+ dental practices across 13 states from concept to execution to optimization. Promoted to lead a team of five employees and multiple agencies, responsible for managing a multi-million dollar budget. Improved cost per acquisition by 25% through ongoing KPI analysis and campaign optimization. Expert in patient segmentation and identification of high-value missed opportunities, owning CRM marketing strategies to drive patient retention. Launched a new patient membership program projected to bring in an incremental $5 million in first-year revenue. Established strong relationships with cross-functional departments, including operations, legal, and human resources. Proven track record of sourcing and holding external agencies accountable for measurable results.

Plano, Texas, Us

Strong focus on cross-functional collaboration, serving as a liaison between the marketing department and other corporate and field teams. Utilized key consumer behaviors in the development of improved patient targeting, created and maintained an annual promotional calendar, and ensured consistent communication with operations to align marketing initiatives. Led the development of project and creative briefs for internal and external creative teams.

Grand Prairie, Texas, Us

Leveraged expertise in marketing analysis to drive business growth. With a focus on the company's extensive portfolio of over 200 brands representing over $1.5 billion in sales, I delivered actionable insights and recommendations based on distribution, sales, and consumer trends. I was instrumental in the successful rollout of a new sales and survey tracking tool powered by SalesForce and developed long-term forecasts to capitalize on growth opportunities. Committed to identifying gaps and maximizing business potential.

Grand Prairie, Texas, Us

As a marketing assistant, I gained extensive knowledge in pricing and promotions. I taught myself advanced Excel skills, including VBA/macros to automate the majority of the role and to find pricing discrepancies that resulted in a 3% gain in profit margin for the company.Built and maintained many dashboardsMeasured effectiveness of sales and marketing programsPartnered with sales teams on marketing and point of sale needsSelf-taught advanced Excel skills, including VBA/macrosCreated new method for addressing price discrepancies that resulted in a 3% gain in profit margin

Hanover, Md, Us

TEKsystems is a full cycle placement agency for IT professionals. As a recruiter, I was responsible for the marketing of roles as well as the recruitment, selection and placement of technical professionals. Negotiated salaries and benefit packagesPresented verbal offers of employment to selected candidatesCompleted necessary paperwork after new hireGained valuable sales, networking, management and relationship building skillsReceived coveted Outstanding Partnership Award in 2011

Woodland Hills, Ca, Us

Event planning & grassroots marketingIdentified prospects for life insurance & cold called to increase sales