Webtoon/Web comics/Content/Character/ConsumerProduct businessAcquisition/Distribution/IP licensing businessBroadcasting/Digital platform/IT/MediaOriginal/Animation/Japanimation/Drama/Movie/Webtoon/Comics/GameI’m an IP business specialist. My career started 11 years ago by working for a number of broadcasting companies such as ‘SBS Viacom’. I am currently working at ‘Kakao,’ which is one of the largest digital platforms in South Korea. I was fortunate enough to extend my skills in various sectors of content business including merchandising, acquisition of film, organizing exhibitions and developing games. I also have experiences in animation and webtoon, which is also known as graphic novel. I have been always made various business models to raise up IP’s value, and I also have been developed global market for expanding IP’s power.
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DirectorThe Grimm EntertainmentSeoul, Kr -
Head Of The Grimm JapanThe Grimm Entertainment Aug 2023 - Present서울 & 도쿄 -
DirectorThe Grimm Entertainment Mar 2023 - Present대한민국 서울As director, I’ll make a corporate which is a subsidiary of the Grimm in Japan. I’m going to find new opportunities in Japan market, especially expanding infra for making webtoon. -
Senior ManagerHybe Mar 2021 - Mar 2023대한민국 서울Original Story Business department.I’m working in original story business department at HYBE. The original stories will be extended to webtoons, animations and so on. The first project is ‘7Fates:CHAKHO’ which is an webtoon, and it will be launched at 15th Jan 2022. -
Team LeadHybe Mar 2021 - Mar 2023 -
Adjunct ProfessorHanyang University - Erica Sep 2020 - Mar 2021Contents collaboration strategy (PhD program) -
Senior Sales ManagerBbc Studios Nov 2020 - Feb 2021대한민국 서울North East Asia (Korea and Japan) -
General Manager카카오엔터테인먼트(Kakao Entertainment) Sep 2016 - Nov 2020판교CIC Kakao Webtoon Company (spin off from Kakao Sep 2016, It was changed the company title recently from Daum webtoon company to Kakao Webtoon Company)I worked concurrently at KAKAO Entertainment and KAKAO. - Analyzed domestic and international IP business industry and planned IP business strategies- Developed Japan, China and South East Asia market - Distributed and managed webtoon content to overseas market- Led team projects to improve sales of webtoon rights for film… Show more CIC Kakao Webtoon Company (spin off from Kakao Sep 2016, It was changed the company title recently from Daum webtoon company to Kakao Webtoon Company)I worked concurrently at KAKAO Entertainment and KAKAO. - Analyzed domestic and international IP business industry and planned IP business strategies- Developed Japan, China and South East Asia market - Distributed and managed webtoon content to overseas market- Led team projects to improve sales of webtoon rights for film making and character licensing- Planned and performed media mix strategies - Developed co-production of the secondary rights including game right- Analyzed and developed co-production business model- Built and executed Consumer Product business strategies- Produced webtoon emoji business model and collaborated with emoji service team in Kakao- Cooperated with ‘gift shop’ e-commerce service in Kakao to develop webtoon consumer product Show less -
General ManagerKakao Corp Aug 2014 - Nov 2020KoreaI have been working at Kakao, especially for ‘Daum Webtoon Company. In 2003, Daum Webtoon Company launched vertical web-comics service as known as ‘webtoon’ for the first time in the world. Moreover, businesses related to webtoon started in 2013. I started to develop business models to manage the sale of secondary rights of creators’ webtoons to produce film, drama, animation, merchandise and games. Additionally, I have also developed overseas market including Japan, China, Southeast Asia and… Show more I have been working at Kakao, especially for ‘Daum Webtoon Company. In 2003, Daum Webtoon Company launched vertical web-comics service as known as ‘webtoon’ for the first time in the world. Moreover, businesses related to webtoon started in 2013. I started to develop business models to manage the sale of secondary rights of creators’ webtoons to produce film, drama, animation, merchandise and games. Additionally, I have also developed overseas market including Japan, China, Southeast Asia and U.S.A. My work is based on defining rights of original content, making profit, and using resources of Kakao’s various services and other partners. - Analyzed domestic and international IP business industry and planned IP business strategies- Developed Japan, China and South East Asia market - Distributed and managed webtoon content to overseas market- Led team projects to improve sales of webtoon rights for film making and character licensing- Planned and performed media mix strategies - Developed co-production of the secondary rights including game right- Analyzed and developed co-production business model- Built and executed Consumer Product business strategies- Produced webtoon emoji business model and collaborated with emoji service team in Kakao- Cooperated with ‘gift shop’ e-commerce service in Kakao to develop webtoon consumer product Show less -
ManagerMtv Korea (Sbs Viacom) Mar 2012 - Aug 2014KoreaI worked at SBS VIACOM. I was in a content business department, and I performed acquisition and distribution of domestic, Nickelodeon and Japanese animations. Additionally, I planned monetizing strategies for Nickelodeon animations. And I held exhibitions for several characters. - Acquired and distributed domestic and Japanese animations for SBS and Nickelodeon- Managed the ratio of domestic programs for SBS terrestrial channel- Arranged domestic and Japanese animation makers… Show more I worked at SBS VIACOM. I was in a content business department, and I performed acquisition and distribution of domestic, Nickelodeon and Japanese animations. Additionally, I planned monetizing strategies for Nickelodeon animations. And I held exhibitions for several characters. - Acquired and distributed domestic and Japanese animations for SBS and Nickelodeon- Managed the ratio of domestic programs for SBS terrestrial channel- Arranged domestic and Japanese animation makers and nickelodeon channel- Planned and executed Nickelodeon content brands marketing direction - Built and performed the strategy of consumer product business for Nickelodeon content - Performed PPL in TV programs using Sponge Bob- Planned and launched Sponge Bob exhibition- Collaborated with domestic toy companies for launching exhibition Show less -
Assistant ManagerDaekyo Co Ltd Jan 2011 - Mar 2012I worked at Daekyo kids TV for acquisition and distribution content. My projects were based on Japanese animation. I attained secondary rights of Japanese animation, planned monetizing strategies, and performed the strategies in domestic. - Planned and executed strategies of acquisition and distribution of overseas and domestic programs for channel- Built business networks with domestic and overseas studios, tv channels and so on - Acquired master license of content from Japan… Show more I worked at Daekyo kids TV for acquisition and distribution content. My projects were based on Japanese animation. I attained secondary rights of Japanese animation, planned monetizing strategies, and performed the strategies in domestic. - Planned and executed strategies of acquisition and distribution of overseas and domestic programs for channel- Built business networks with domestic and overseas studios, tv channels and so on - Acquired master license of content from Japan for character licensing business- Coordinated with Toy companies in domestic and Japan in order to maximize benefits for both companies- Executed character licensing business in domestic- Managed character licensee companies- Cooperated with Japanese master licensor companies Show less
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Assistant ManagerEsys Distribution Jul 2010 - Dec 2010SeoulEsys distribution was one of agencies of Mattel in South Korea. I planned and executed brands marketing strategy for Mattel’s property. And I also coordinated pre-production for animation with Japanese toy company.
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StaffJei Corporation Feb 2009 - Jul 2010SeoulI started my career from JEI TV which was one of cable channels for kids. I worked in content business Team. I performed acquisition and distribution of animations, especially Japanese animations. - Acquired and distributed overseas and domestic programs for channel- Performed Character licensing business- Managed Character licensing companies- Cooperated with Japanese master licensor companies
Saetbyeol Lee Skills
Frequently Asked Questions about Saetbyeol Lee
What company does Saetbyeol Lee work for?
Saetbyeol Lee works for The Grimm Entertainment
What is Saetbyeol Lee's role at the current company?
Saetbyeol Lee's current role is Director.
What schools did Saetbyeol Lee attend?
Saetbyeol Lee attended 부산대학교.
What skills is Saetbyeol Lee known for?
Saetbyeol Lee has skills like Distribution, 마케팅전략, 파워포인트, Ms 엑셀, Comics, Ms 오피스, 해외 투자, 해외판매, Merchandising, 디지털플랫폼, 프로젝트 관리, 일본어.
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