Heading up the product marketing team leading :- Positioning & messaging of the unique multiservice proposition- Go-to-market ownership of feature launches, incentives and proposition changes- Driving customer lifetime value through strategical customer marketing initiativesUW takes the headache out of essential home services by providing them all in one place – energy, broadband, mobile, and insurance. That’s lots of savings easily managed on a single bill and account.

NewDay is a leading digital consumer finance provider in the UK, partnering with Amazon, AO, Argos. Leading customer lifecycle marketing initiatives & partnership marketing for NewPay.

Managed the marketing charter delivery of Jobs to be Done proposition development for Barclays UK Retail Banking segments #JobstobeDone· E2E marketing strategy, planning & campaign execution to support the launch of a suite of new customer propositions for key segments.· Working with stakeholders to develop communication plans, targeting/segmentation approach, testing/optimisation roadmaps· Leading delivery of initiatives spanning across traditional & digital channels (including Email, Direct Mail, Social, Display, PPC and In-App)· Focused on Performance Marketing & Brand/Engagement with a strong commercial focus

• Developed UK & EMEA marketing initiatives achieving double digit on spend growth and merchant revenues YoY• E2E campaign management on email, paid social media, display and direct mail channels to drive organic growth and measurable customer behaviour such as activation, usage and spend diversity• Leading channel management, communication planning and media strategy for customer and merchant marketing efforts (B2B/ B2B2C)• Driving lifecycle marketing initiatives focused on retention e.g. trigger email strategy, early engagement communication, behavioural targeting, online partnerships, conversion optimization

• Management of user acquisition and lead generation focused marketing activities across digital channels• Led B2B marketing efforts to acquire highly credible property professionals on the platform• Delivered growth marketing initiatives, boosting the business memberships and active personal users: content marketing, digital PR and events, 3rd party partnerships e.g. LendInvest

• Led the launch communications of several products and offerings such as Para Mara, mobile wallet and contactless payment application on digital, mobile and social media channels.• Directed innovative, award-winning, first-in-media campaigns for retail banking portfolio e.g. consumer loan, savings accounts.• Drove the marketing charter of digital transformation workstream: transition to programmatic advertising, retargeting, marketing automation, conversion optimization efforts and UXfocus.• Managed social media content strategy, community management, social listening and web care/social care practices• Relationship management of several external partners and vendors (ATL, BTL marketing agencies, PR agencies, media planning and performance marketing agencies, production anduser research partners)