Safder Ali work email
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I bring extensive expertise as a certified Digital Marketing Strategist, boasting a career spanning 16 years. Over the years, I have honed my skills in crafting highly impactful marketing campaigns that not only drive revenue growth but also significantly enhance brand visibility. My specialization lies in fortifying the Media, Marketing, FMCG, and BFSI sectors, positioning them as formidable leaders in the fiercely competitive markets of India and Malaysia.In my capacity, I excel at identifying and capitalizing on strategic opportunities, meticulously optimizing traffic to capitalize on seasonal trends, segmentation relevance, and selection to drive conversions and fuel sales growth. My track record in project development and team management is strong, characterized by my adeptness in delegating tasks, overseeing team members' work, adhering diligently to deadlines and budgets, refining ideas, and ensuring the seamless execution of projects from inception to completion.My ability to effectively multitask and implement a myriad of digital projects within stipulated budgets and timelines has earned me accolades in the industry. I am particularly skilled in leveraging advanced analytics to enhance customer retention and refine online product assortment and merchandising strategies. Moreover, my adeptness in communication, both as a trainer and a coach, has been instrumental in inspiring and empowering teams to achieve peak performance levels.One of my most notable achievements includes successfully guiding start-ups to acquisition, underscoring my strategic acumen and execution prowess. This milestone serves as a testament to my ability to navigate complex business landscapes and deliver tangible results
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Coo - SeaBrrandomKuala Lumpur, My -
Founder / DirectorComkif Technologies Private Limited May 2023 - PresentBengaluru, Karnataka, IndiaI started a direct-to-consumer (D2C) healthy snack business to offer high-quality, non-adulterated snacks to promote good snacking habits. In this role, I oversaw a wide range of responsibilities, including liaising with the heads of technical teams, developing partnerships with small and medium-sized businesses, managing finances, and devising business strategies.I directed the creation of product prototypes in close collaboration with the design and technology teams, aligning them with our marketing strategy and digital performance plan. Additionally, I served as a conduit between farmers and consumers, facilitating the sale of reasonably priced, high-quality dried fruits. Through these efforts, I constructed a brand that promotes healthy lifestyle choices, encourages the consumption of nutritional snacks over junk food, and drives sales.One of my key achievements was conceptualizing a long-term business strategy that not only promotes healthy lifestyle choices but also provides value to consumers. This strategy guided the company through a period of zero revenues to one hundred thousand dollars, all while operating in a highly competitive category and market. -
Head Of Integrated StrategyAda Jan 2022 - Apr 2023MalaysiaIn this role, I led transformative business strategies across Southeast Asian markets, driving substantial revenue growth. Pioneered large-scale digital engagements, advocating for innovative projects, and designing optimal 'To-Be' digital landscapes. Leveraging the skills gained, I managed an RM60 million portfolio for key clients, implementing effective sales strategies for SAAS-based AI tech products, Martech, and Data Analytics. Additionally, I achieved a 20% sales increase by launching new product lines in SEA markets, garnering industry recognition for marketing excellence. Delivered an impressive 15% P&L portfolio growth, securing deals valued at RM 20 million and expanding global product reach. -
Sr. Business Director (Msix & Partners)Groupm May 2021 - Jan 2022Mumbai, Maharashtra, IndiaUnder this assignment, I drove profitability through strategic decisions and led successful new business efforts. Represented the organization at industry events, securing large accounts and coordinating project teams. Leveraging the skills gained, I Implemented a transparent ROI methodology for stakeholder visibility into project impact. Negotiated new business proposals, driving revenue enhancement. Furthermore, I advised clients on integrating internet-based marketing, fueling growth for key accounts. Additionally, I orchestrated a $700K digital initiative, securing new business and partnerships as well as built and motivated a highly skilled team, contributing to organizational success. -
Co-Founder/ DirectorZtron Digital Aug 2020 - Apr 2021Gurugram, Haryana, IndiaI co-founded and led a digital social commerce startup from inception to a successful exit in April 2021. I designed and implemented the strategic plan, oversaw vendors, and managed day-to-day operations. I directed marketing, financial management, strategic relationships, investor relations, fundraising, and company development. Moreover, I designed and developed the product prototype in collaboration with the technical team, attracting users and investors to a flourishing content ecosystem. I acquired financial support, formed important alliances, and successfully launched and promoted the product prototype. Additionally, I have a proven ability to handle diverse business tasks, including marketing, product development, and fundraising, while co-founding a successful startup with a defined goal and solid execution. -
Business DirectorIpg Mediabrands Oct 2018 - May 2020Kuala Lumpur, MalaysiaHere, I orchestrated product design solutions and guided strategic vision, roadmap, and release plans to align with business objectives, overseeing process development. I monitored onshore and offshore delivery management across concurrent projects, adapting solutions to meet client needs. I led, mentored, and monitored team performance, ensuring operational efficiency and fostering continuous improvement. Moreover, I managed a RM 60 million business with a 15-person team, overseeing profit and loss and securing partnerships with prestigious clients like CIMB Bank. I drove digital business growth through partnerships with Facebook, and Google, and new business development initiatives. Additionally, I spearheaded critical component delivery and implemented integrated media strategies for market leadership and revenue growth. -
Planning DirectorCarat Media Services Jan 2017 - Sep 2018Kuala Lumpur, MalaysiaHere, I drove growth and market expansion for key clients in Malaysia and SEA, overseeing web marketing and optimizing lead conversions. Managed a RM 80 million business portfolio for pivotal clients, contributing 15% to revenue. Supervised a 12-person team to execute digital strategies, achieving KPIs. Positioned the agency as a leader in FMCG and skincare sectors through expanded digital offerings. Implemented successful branding strategies, enhancing market presence. Pioneered executive-level online metrics implementation, securing RM 20 million in new business. -
Business Group HeadMediacom Sep 2014 - Dec 2016Gurgaon, India -
Media DirectorPercept H Pvt Ltd Apr 2014 - Aug 2014New Delhi Area, India -
Business Manager – Media PlanningMindshare Jun 2010 - Mar 2014Gurgaon, India -
Sr. Media ExecutiveLodestar Universal (Ipg Mediabrands) Feb 2010 - May 2010Bangalore , India
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Accounts ExecutiveStarcom Mediavest Group Jan 2008 - Jan 2010New Delhi Area, India
Safder Ali Skills
Safder Ali Education Details
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Advance Data Science -
Business, Management, Marketing, And Related Support Services -
Advertising Communication & Marketing -
Business/Commerce, General
Frequently Asked Questions about Safder Ali
What company does Safder Ali work for?
Safder Ali works for Brrandom
What is Safder Ali's role at the current company?
Safder Ali's current role is COO - SEA.
What is Safder Ali's email address?
Safder Ali's email address is sa****@****ail.com
What schools did Safder Ali attend?
Safder Ali attended Indian Institute Of Management, Kozhikode, Xlri - Xavier School Of Management, Jamshedpur, Empi Business School, Ranchi University, Ranchi.
What skills is Safder Ali known for?
Safder Ali has skills like Media Planning, Advertising, Integrated Marketing, Strategy, Marketing Communications, Digital Marketing, Market Research, Media Buying, Marketing, Online Advertising, Brand Management, Digital Media.
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Safder Ali
Polymath. A Multifaceted Professional. Broad Range Of Skill And Knowledge In The Fields Of Sales, Human Resource, Administration, Operations, Media Production, CommunicationKarāchi -
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