Safder Ali

Safder Ali Email and Phone Number

COO - SEA @ Brrandom
Kuala Lumpur, MY
Safder Ali's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Safder Ali's Contact Details

Safder Ali personal email

About Safder Ali

I bring extensive expertise as a certified Digital Marketing Strategist, boasting a career spanning 16 years. Over the years, I have honed my skills in crafting highly impactful marketing campaigns that not only drive revenue growth but also significantly enhance brand visibility. My specialization lies in fortifying the Media, Marketing, FMCG, and BFSI sectors, positioning them as formidable leaders in the fiercely competitive markets of India and Malaysia.In my capacity, I excel at identifying and capitalizing on strategic opportunities, meticulously optimizing traffic to capitalize on seasonal trends, segmentation relevance, and selection to drive conversions and fuel sales growth. My track record in project development and team management is strong, characterized by my adeptness in delegating tasks, overseeing team members' work, adhering diligently to deadlines and budgets, refining ideas, and ensuring the seamless execution of projects from inception to completion.My ability to effectively multitask and implement a myriad of digital projects within stipulated budgets and timelines has earned me accolades in the industry. I am particularly skilled in leveraging advanced analytics to enhance customer retention and refine online product assortment and merchandising strategies. Moreover, my adeptness in communication, both as a trainer and a coach, has been instrumental in inspiring and empowering teams to achieve peak performance levels.One of my most notable achievements includes successfully guiding start-ups to acquisition, underscoring my strategic acumen and execution prowess. This milestone serves as a testament to my ability to navigate complex business landscapes and deliver tangible results

Safder Ali's Current Company Details
Brrandom

Brrandom

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COO - SEA
Kuala Lumpur, MY
Website:
brrandom.com
Employees:
36
Safder Ali Work Experience Details
  • Brrandom
    Coo - Sea
    Brrandom
    Kuala Lumpur, My
  • Comkif Technologies Private Limited
    Founder / Director
    Comkif Technologies Private Limited May 2023 - Present
    Bengaluru, Karnataka, India
    I started a direct-to-consumer (D2C) healthy snack business to offer high-quality, non-adulterated snacks to promote good snacking habits. In this role, I oversaw a wide range of responsibilities, including liaising with the heads of technical teams, developing partnerships with small and medium-sized businesses, managing finances, and devising business strategies.I directed the creation of product prototypes in close collaboration with the design and technology teams, aligning them with our marketing strategy and digital performance plan. Additionally, I served as a conduit between farmers and consumers, facilitating the sale of reasonably priced, high-quality dried fruits. Through these efforts, I constructed a brand that promotes healthy lifestyle choices, encourages the consumption of nutritional snacks over junk food, and drives sales.One of my key achievements was conceptualizing a long-term business strategy that not only promotes healthy lifestyle choices but also provides value to consumers. This strategy guided the company through a period of zero revenues to one hundred thousand dollars, all while operating in a highly competitive category and market.
  • Ada
    Head Of Integrated Strategy
    Ada Jan 2022 - Apr 2023
    Malaysia
    In this role, I led transformative business strategies across Southeast Asian markets, driving substantial revenue growth. Pioneered large-scale digital engagements, advocating for innovative projects, and designing optimal 'To-Be' digital landscapes. Leveraging the skills gained, I managed an RM60 million portfolio for key clients, implementing effective sales strategies for SAAS-based AI tech products, Martech, and Data Analytics. Additionally, I achieved a 20% sales increase by launching new product lines in SEA markets, garnering industry recognition for marketing excellence. Delivered an impressive 15% P&L portfolio growth, securing deals valued at RM 20 million and expanding global product reach.
  • Groupm
    Sr. Business Director (Msix & Partners)
    Groupm May 2021 - Jan 2022
    Mumbai, Maharashtra, India
    Under this assignment, I drove profitability through strategic decisions and led successful new business efforts. Represented the organization at industry events, securing large accounts and coordinating project teams. Leveraging the skills gained, I Implemented a transparent ROI methodology for stakeholder visibility into project impact. Negotiated new business proposals, driving revenue enhancement. Furthermore, I advised clients on integrating internet-based marketing, fueling growth for key accounts. Additionally, I orchestrated a $700K digital initiative, securing new business and partnerships as well as built and motivated a highly skilled team, contributing to organizational success.
  • Ztron Digital
    Co-Founder/ Director
    Ztron Digital Aug 2020 - Apr 2021
    Gurugram, Haryana, India
    I co-founded and led a digital social commerce startup from inception to a successful exit in April 2021. I designed and implemented the strategic plan, oversaw vendors, and managed day-to-day operations. I directed marketing, financial management, strategic relationships, investor relations, fundraising, and company development. Moreover, I designed and developed the product prototype in collaboration with the technical team, attracting users and investors to a flourishing content ecosystem. I acquired financial support, formed important alliances, and successfully launched and promoted the product prototype. Additionally, I have a proven ability to handle diverse business tasks, including marketing, product development, and fundraising, while co-founding a successful startup with a defined goal and solid execution.
  • Ipg Mediabrands
    Business Director
    Ipg Mediabrands Oct 2018 - May 2020
    Kuala Lumpur, Malaysia
    Here, I orchestrated product design solutions and guided strategic vision, roadmap, and release plans to align with business objectives, overseeing process development. I monitored onshore and offshore delivery management across concurrent projects, adapting solutions to meet client needs. I led, mentored, and monitored team performance, ensuring operational efficiency and fostering continuous improvement. Moreover, I managed a RM 60 million business with a 15-person team, overseeing profit and loss and securing partnerships with prestigious clients like CIMB Bank. I drove digital business growth through partnerships with Facebook, and Google, and new business development initiatives. Additionally, I spearheaded critical component delivery and implemented integrated media strategies for market leadership and revenue growth.
  • Carat Media Services
    Planning Director
    Carat Media Services Jan 2017 - Sep 2018
    Kuala Lumpur, Malaysia
    Here, I drove growth and market expansion for key clients in Malaysia and SEA, overseeing web marketing and optimizing lead conversions. Managed a RM 80 million business portfolio for pivotal clients, contributing 15% to revenue. Supervised a 12-person team to execute digital strategies, achieving KPIs. Positioned the agency as a leader in FMCG and skincare sectors through expanded digital offerings. Implemented successful branding strategies, enhancing market presence. Pioneered executive-level online metrics implementation, securing RM 20 million in new business.
  • Mediacom
    Business Group Head
    Mediacom Sep 2014 - Dec 2016
    Gurgaon, India
  • Percept H Pvt Ltd
    Media Director
    Percept H Pvt Ltd Apr 2014 - Aug 2014
    New Delhi Area, India
  • Mindshare
    Business Manager – Media Planning
    Mindshare Jun 2010 - Mar 2014
    Gurgaon, India
  • Lodestar Universal (Ipg Mediabrands)
    Sr. Media Executive
    Lodestar Universal (Ipg Mediabrands) Feb 2010 - May 2010
    Bangalore , India
  • Starcom Mediavest Group
    Accounts Executive
    Starcom Mediavest Group Jan 2008 - Jan 2010
    New Delhi Area, India

Safder Ali Skills

Media Planning Advertising Integrated Marketing Strategy Marketing Communications Digital Marketing Market Research Media Buying Marketing Online Advertising Brand Management Digital Media Marketing Strategy Digital Strategy New Media Mobile Marketing Media Strategy Online Marketing Competitive Analysis Business Development Direct Marketing Social Media Marketing Marketing Management Outdoor Advertising E Commerce New Business Development

Safder Ali Education Details

Frequently Asked Questions about Safder Ali

What company does Safder Ali work for?

Safder Ali works for Brrandom

What is Safder Ali's role at the current company?

Safder Ali's current role is COO - SEA.

What is Safder Ali's email address?

Safder Ali's email address is sa****@****ail.com

What schools did Safder Ali attend?

Safder Ali attended Indian Institute Of Management, Kozhikode, Xlri - Xavier School Of Management, Jamshedpur, Empi Business School, Ranchi University, Ranchi.

What skills is Safder Ali known for?

Safder Ali has skills like Media Planning, Advertising, Integrated Marketing, Strategy, Marketing Communications, Digital Marketing, Market Research, Media Buying, Marketing, Online Advertising, Brand Management, Digital Media.

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