As the Chief Marketing and AI Officer at uclab.ai, I oversee and integrate marketing and AI strategies to create tailored solutions. I manage projects for medium to enterprise-sized clients like CAA and the Canada Council for the Arts, while also leading internal AI initiatives, including our SaaS platform bluecap.ai.My leadership emphasizes intelligent automation that optimizes marketing, elevates customer engagement, and drives innovative business solutions. With a special interest in Generative AI, I enrich prospect and customer data, enabling enhanced personalization and deeper relationships that maximize lifetime value (LTV). By measuring the return on investment (ROI) of customer experiences, I drive continuous improvement and strategic decision-making.I am passionate about nurturing a culture of creativity and adaptability to anticipate future trends, enabling clients to thrive in an evolving digital landscape.

As VP of Digital Marketing and AI at Mediaforce, I led the development and execution of data-driven marketing strategies and AI solutions that improved customer engagement and business growth. I oversaw critical initiatives at the intersection of AI and marketing, applying AI technologies to optimize customer segmentation, enhance campaign targeting, and personalize content strategies for maximum ROI. Additionally, I built and managed high-performing teams and projects, ensuring efficient execution and fostering a collaborative environment that delivered measurable success.

I have managed an ad budget of over 20 million dollars and generated 130 million dollars in revenue. I have also been responsible for leading and driving the realization of the agency's MarTech strategy and roadmap. This has included identifying and delivering digital marketing capabilities and technologies that will accelerate Mediaforce’s and its clients’ businesses now and in the future. I have coached, managed and collaborated with team members across the continents and worked with cross-functional teams to integrate ideas and industry best practices. I have been the point of escalation for client issues and SOW negotiations. I have also built processes, documentation, and workflows for the marketing team and other company units.

My responsibilities have included ideating concepts and executing forward-thinking omnichannel digital campaigns, including designs, researching audience segments, competitors, ad copies and building collaborative relationships with clients. I have optimized the customer journey from every funnel stage to drive client revenue and key performance metrics. In addition, I have reported biweekly on the current status of design asset creation and overall campaign strategy to internal and external teams.

As a VP of SEO, I managed and guided search marketing and technical teams to take preventative measures to avoid ranking penalizations and optimize for exponential organic growth while maintaining a sustainable traffic acquisition portfolio. I have developed report frameworks, anomaly alerts, and analysis templates to help and scale search marketing teams and their activities. In addition, I have managed vendor relationships relating to SEO-specific products and platforms. Finally, I have developed strategic optimization and testing strategies to help grow clients’ bottom line.

I worked with enterprises to improve accessibility, manageability and scalability in their systems. I segmented CRM in order to push relevant content through email and call center campaigns. I also experimented with and optimized various forms and digital landing pages for increasing conversion optimization. I used strategic sales methodologies such as SPIN and mapped content/messaging to each stage in the sales process. I communicated directly with clients to identify potential needs and collaborated with pre-sales engineers/solutions architects. I conducted demonstrations and presentations. I customized and recommended agile business solutions depending on organizational budgets and needs. I attended HP Corporate Events socializing and providing clients insights into HP Blade Servers, sophisticated HP Storage and early-stage cloud solutions.