I mostly run exquisite writing workshops that get your marketing team really excited to write on behalf of your company... (at capacity until 2025 Q2)I help your team find and use the words that connect with the audience and prompt action.

Created an initiative to elevate the self image of Muslim females by increasing representation in the media. Role includes business development, and creative direction.

Multi-cultural marketing professional & Co-Chair of Omnicom Multicultural board advising on DEI. Driving data & insights lead change across the group.The planner in the multi-cultural marketing division at OMG, specialising in data analysis & insights. My role required knowing the ethnic makeup of the UK inside out and analysing and interpreting ethnicity data; to relay exactly who lives in the UK, how this impacts bahviour/ media consumption habits, and exactly what this meant for our business and our clients.

Analysed ad spend data to prove contract delivery for multiple international clients.Never missed a target, and (almost) always kept reasonably cool under the pressure of it all.

Working closely with the most influential and experienced Customer Experience Directors, Chiefs and VP's to improve CX across their businesses.