Saffron Goodyear

Saffron Goodyear Email and Phone Number

Account Director @ ME Digital Group
dubai, united arab emirates
Saffron Goodyear's Location
United Arab Emirates, United Arab Emirates
About Saffron Goodyear

Key Areas of Strengths· 360 sales plan and strategy creation, KPI setting, budgeting and full roll out / delivery including offline and online, PR, digital, social, web development, C2C / Influencer management, media planning & buying, content creation.· Manages large in house multi cultural team plus numerous agencies.· New brand development, guidelines & roll out plus global brand management.· Creative campaign development and delivery from online, print, social, EDM’s, full collateral suites such as brochures, point of sale material to official guides.· Campaign management, analysis and reporting.

Saffron Goodyear's Current Company Details
ME Digital Group

Me Digital Group

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Account Director
dubai, united arab emirates
Employees:
65
Saffron Goodyear Work Experience Details
  • Me Digital Group
    Account Director
    Me Digital Group Apr 2011 - Present
    Dubai, United Arab Emirates
    · Consultative sales, advising creative ideas to client for their online advertising and marketing campaigns. Cross selling.· Negotiating and managing opportunities and successfully closing deals.· Targeting and engaging with the clients to meet their marketing needs and expectations.· Implementing and consulting with client for comprehensive marketing needs and goals.· Working closely with Editorial & Events team to ensure marketing needs are performing and delivering.· Developing & supporting the sales team with sales strategy , building pipeline and handling objectives.· Recruited, trained, managed and built business development / sales teams; with support in sales and account management. · Shadowing and mentoring new team members on meetings. · Proven experience in achieving sales targets; the ability to drive tangible new growth in business. · Responsible for my own and teams client portfolio, working on inbound leads as well as outbound / new business -acquiring new advertisers, qualifying leads to closing.· Identify gaps within the internal and external, then recommend and develop strategic plans from conception to roll out in order to bridge the gaps.· Understand and meet client’s requirements, objectives and expectations by offering the appropriate online marketing strategies and solutions.· Understanding of the brand to create performance campaigns, support the campaigns successful implementation and optimization.· Develop - implement sales plans with actionable sales strategies and tactics to achieve targets.· Forecasting monthly, quarterly annual sales targets. 
· Events -Sales and marketing, working with client on the theme of the event.· Market Research & Competitive Analysis.· Communicate clearly and accurately with the C-level management and other executive level staff.
  • Motivate Media Group
    Group Advertising Manager
    Motivate Media Group Aug 2009 - Sep 2010
    Dubai, United Arab Emirates
    · Headed up at team of 8 over multiple titles.· Created company sales strategy in line with corporate objectives and orchestrated annual targets, communication and events plan for all key target audiences.· Responsible for all sales and regular communication aimed at existing client base and extensive CRM database including creation of large quarterly lifestyle magazine.· Lead development of existing website and social media strategy resulting in increase of 47% of online enquiries in one year.
  • Npi (Npimedia)
    Sales Manager
    Npi (Npimedia) Sep 2008 - Jul 2009
    Dubai, United Arab Emirates
    · Key Account Management Agencies/Direct · Produced and implemented annual/long-term sales plans for key hotel groups· · Executed large strategic multi-media campaigns across UAE and GCC primarily for building of brand awareness of multiple property clients.· Involved in the creation, production and management of numerous high profile brands, websites, films, advertising creative, image libraries and high-end collateral suites.
  • Itp Media Group
    Advertising Manager
    Itp Media Group Sep 2004 - Sep 2006
    Dubai, United Arab Emirates
  • Warnermedia
    Senior Advertising Executive
    Warnermedia Jun 2003 - Jun 2004
    London, England, United Kingdom
  • Lwt
    Intern
    Lwt Sep 1998 - Jan 2000
    London, England, United Kingdom
    Intern while completing degree

Saffron Goodyear Skills

Public Speaking Sales Negotiation

Saffron Goodyear Education Details

Frequently Asked Questions about Saffron Goodyear

What company does Saffron Goodyear work for?

Saffron Goodyear works for Me Digital Group

What is Saffron Goodyear's role at the current company?

Saffron Goodyear's current role is Account Director.

What schools did Saffron Goodyear attend?

Saffron Goodyear attended Middlesex University.

What skills is Saffron Goodyear known for?

Saffron Goodyear has skills like Public Speaking, Sales, Negotiation.

Who are Saffron Goodyear's colleagues?

Saffron Goodyear's colleagues are Suraj Singh, James Drury, Marcelina Arriaga, Dian Putra, Sony Saputra, Yanira Amaya, Blasius Setz.

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