Delighted in being a member of DeltaSpike co-team responsible and accountable for Marketing, Operations and Project Management in our business mission of empowering goverments, communities, businesses a cyber safe environment/space..

In the capacity as head of business, was instrumental in leading and engaging the team from the conceptual stages to the Go-To-Market stage• Development and execution of an effective digital marketing strategy to generate leads of buyers (B2C) and sellers (B2B). • Establish strategic partnerships with global brands such as NESTLE, Unilever’s and Fonterra to the platform and act as a key contact for both existing and new brand. • Ensure smooth flow on the service cycle and convert customer Moment of Truth to Moment of Delight. • Guiding and motivating the operational team, to ensure best & hassle-free service to both Vendors and Customers. • Identify opportunities both Vertical and Horizontal across the business and enhance the platforms to ripe from such opportunities.

LFS’ a subsidiary of Aberdeen Holdings’ was established to promote cooked food for both Corporates and Individuals. The Journey at LFS began with the presentation of the business proposal to the board on converting a cost base venture to an equity-based business oriented venture. In a broader sense, the responsibilities vested in establishing a central kitchen and strategizing the Operational, Marketing, Finance and Human Resource functions of the business. Key experiences gained at Lanka Food Solutions; • Developing and presenting the business proposal to the board and establishing the company. • Manage both budgets, P&L other finance department functions to optimize EBITA growth. • Driving organic business growth through sustainable Sales and Marketing strategies. • Operate as a change agent to drive cultural change to suite equity based business environment. • Strategizing and implementing Digital, Print, Social media plan to establish Saffrons identity among households and corporates. • Strategizing and implementing research to study the Satisfaction Vs Expectation of existing customers and to determine new market opportunities. • Establishing a manufacturing plant (Central Kitchen) in accordance with internal standards such as ISO, GMP, and HACCP.

• Achieving 1million revenue mark with in the 1st four month of operations.• Acquiring and generating revenue from 5 new financial institutions with in first 10 months of operation.• Rolling out product communication to new revenue channels to attract new clients. • Initiating and assisting private and public sector banks to establish Islamic finance solutions.• Implementing systematic cold calling, client visit and quotation conversions monitoring system for the team.• Managing and developing an insurance portfolio worth 15Million.• Developing and implementing sales staff training programs along with Snr Manages Sales & Distribution.• Developing, strategizing and implementing sales budget (Overall & Product wise) with Snr Manager Sales & Distribution and other Product Revenue Managers.• Winning/Earning the monthly sales incentive for all the months in 2011

• Developing, Strategizing and Implementing brand plans for general insurance products. • Instrumental in establishing the Amana Takaful brand within the top 100 brands in Sri Lanka. • Conducting mini in-house market research to implement region-wise brand activation programs.• Instrumental in launching a focus CSR activity for Amana Takaful Insurance under the identity of “Amana Cares’ ”• Strategizing and implementing sales promotion to increase product short term revenue.• Developing product benefits and packaging to increase brand perceived value. • Assisting sales teams to establish new revenue channels for 3rd party insurance in branches. • Representing Amana Takaful and Sri Lanka in Global Takaful Conference held in Dubai year 2007/2008.