• Manage relationships with external partners, agencies, and vendors to supportdigital marketing initiatives and maximize results within budget constraints.• Act as a subject matter expert on B2B marketing within the organization,providing guidance, mentorship, and training to junior team members asneeded.• Develop and execute a comprehensive digital marketing strategy tailoredspecifically for B2B audiences, with a focus on driving awareness,engagement, and lead generation for sharikatmubasher.com.• Lead and manage all digital marketing channels, including but not limited toSEO, SEM, social media, email marketing, content marketing, and displayadvertising, ensuring alignment with overall business objectives.• Utilize market research, customer insights, and competitive analysis to identifyopportunities and trends in the B2B landscape, informing strategic marketingdecisions and campaign development.• Collaborate closely with internal teams, including product management, sales,and content creation, to ensure cohesive and integrated marketing initiativesthat resonate with target B2B audiences.• Implement effective lead generation strategies to attract and convert qualifiedB2B leads, leveraging digital channels and marketing automation tools tonurture leads through the sales funnel.• Monitor and analyze key performance metrics and ROI of digital marketingcampaigns, leveraging data-driven insights to optimize campaign effectivenessand drive continuous improvement.• Oversee the development and execution of high-quality, targeted content forB2B audiences across digital channels, ensuring consistency in brandmessaging and positioning.• Stay abreast of industry best practices, emerging trends, and technologicaladvancements in B2B marketing and e-commerce, incorporating relevantinsights into marketing strategies and tactics.

Executes all aspects of a company's online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion.