Sagar Budhrani Email & Phone Number

Stockholm, Stockholm County, Se

Leading the paid marketing efforts for the Spotify for Artists brand. Working closely with Product Marketing and Data Science to ensure efficient scale across product initiatives and key areas for growth.

New York, Ny, Us

I led the paid acquisition efforts for Trade Coffee, managing SEM and Paid Social, while also onboarding the Influencer and Affiliate strategy. I also worked alongside data science to restructure our data architecture in a way that allowed the team to be more self-serve with its data needs. With that, we implemented a position-based multi-touch attribution model, allowing us to better appropriate our spend across the marketing portfolio.

New York, Us

Heping to build and scale the acquisition marketing strategy for Stash. - Brought SEM in-house and directly manage the channel, lowering CAC by 3x, while increasing spend by 3x- Onboarded TV advertising into an evergreen strategy utilizing an incremental CAC testing structure that yielded positive results- Testing new channels and partnerships to help expand Stash's reach, leveraging the power of MTA and incrementality- Working with Data Science to help improve our attribution models develop incremental testing structures- Working with the CRM team to improve the onboarding flow from acquisition to active user

Formulate SoundCloud's creator subscription growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. To do so, I did the following:- Integrated our CRM and the data points necessary to understand the quality of our customer's journey as they relate to conversion behaviors- Scaled our marketing budget by 5x over the course of a year during a period of layoffs and reduced resources- Sustained and managed SoundCloud's creator acquisition display marketing strategy post layoffs- Initiated the strategy for SoundCloud's creator SEM strategy- Initiated and sustained the entire paid social strategy for the SoundCloud business- Directly engaged with high performing and contextually relevant media publishers to build direct partnerships for our acquisition business- Lowered SoundCloud's overall cost per acquisition by almost 100% in a year- Tied together an understanding of how all our media channels perform and lend credit to one another by integrating a multi-touch attribution partnership with Nielsen's Visual IQ

Growing the SoundCloud user base and subscription business in 9 world markets (Both English and Non-English speaking).I helped visualize the SoundCloud user journey and funnel, identifying key areas of weakness that required new strategies to encourage user growth and engagement. Designed experiments intended to retain new users, converting them into familiarized and engaged users, using platforms such as AppyBoy and Sendgrid. After analyzing these controlled studies, I productized the experiments, showing quantifiable increases user retention rates I work on understanding and segmenting our audience into those most likely to convert on a given KPI, by creating and implementing a ranking system for engagement.KPIs include increased engagement (plays/likes/repost/playlst building), sign ups, and subscription growth.

Helping to develop and scale Advertising Operations for SoundCloud (On Going). Helped in the development of international planning and advertising roll out.Forecasting growth of inventory and value of SoundCloud Ad Products, both in the US and internationally.User segment creation and testing for consumer subscription service.User acquisition and upsell planning for consumer subscription.User data analysis to understand highest converting audiences.Integrating Ad Technologies with the platform.Defining processes to help streamline work flow within our advertising org.

Helping to develop and scale advertising operations for SoundCloud. My responsibilities include all the usual AdOps duties such as trafficking, reporting, optimizing, and forecasting, with the added benefit of doing it for an awesome company.

New York, Ny, Us

-Responsible for day-to-day trafficking of network, site direct, and agency campaigns.-Run discrepancy reports within 3 days of launch of campaign & troubleshoot any discrepancies with clients, networks, sites, and third-party platforms.-Lead client reporting calls-Analyze ongoing campaigns and offer optimization suggestions of campaign is performing below benchmarks-Responsible for campaign wrap-ups for all non-network campaigns (network campaigns upon request).-Follow up with sites, networks, agencies to ensure tags are live.-Weekly reporting and daily trafficking Q/A of campaigns

New York, Ny, Us

I work as part of a team in order to traffic and optimize advertising campaigns on the Healthguru website and its syndicated partners. We also help sales develop and understand the materials needed in order to successfully sell advertising. My duties include and are not limited to analyzing data in order to successfully target ads based upon demographic requirements and content requirements, optimizing ads to help them reach their promised delivery mark (mostly based on impressions and CTR), pulling performance numbers upon the request of the members of the sales team, and creating house ads to implement during client sponsorships.

• Worked as part of a team to create immersive and experiential events for large corporate clients based on their marketing initiatives• Sourcing materials, gathering location permits, and creating line item budgets for the client• Created presentations highlighting the companies distinctions and capabilities in order to attract new clients, and as part of the RFP process• Created digital renderings of ground layout for events such as trade shows and PR events

Bonita Springs, Fl, Us

-Developed and created collateral for specific division, region, and branch needs.-Worked with management on the creation and implementation of specific marketing programs.-Coordinated and managed large scale marketing projects handled by creative agencies-Simultaneously handled multiple tasks and projects related to marketing/advertising-Worked with field personnel to coordinate marketing for all branch events

Set up social networking account on Facebook to broaden access to company's brandSet up new website aesthetic working with web developersImaged and catalogued company products for the web and other promotional materials

Updated website MyFoxNY.comCleaned and cut news packagesGraphic Design workResearched and wrote news stories

Set up Computers, TV sets and sound systems for classroomsHandled technical difficulties with electronic equipmentSet-up communications for special events at the University