Market Research - Identifying and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.Business Development- Seeking out new avenues for business, negotiating on terms & conditions and drafting MOU'sCompetition Analysis - Assessment of the strengths and weaknesses of current and potential competitors Product Analysis - Assessment of new product in every aspect strength & weakness to check future sustainabilityProduct Marketing - Pushing new product in the existing market & generate buzz around itBrand Marketing - Generating brand awareness by organizing events & collaborating with other brand partners Digital Marketing - In charge of the entire digital marketing for the company that includes all major social networking sites & e-commerce partnersE-Commerce Account Management - Dealing with all the e-commerce portals on every aspect i.e commercials, products, new launches etcMonthly Promotional Offer Design - Designing monthly promotional offers to boost salesEvent Plan & Management - Organizing & executing major events to boost brand awareness in the marketPerformance Tracking - Monthly performance tracking of all business avenues; in depth performance analysis of product to further improve on sales and to stock fast movers based on the performance so as to reduce inventory cost

Project Appraisal and Feasibility study