• Conduct market research and analysis to understand the potential growth of the business• Designed and enhanced business processes in support of overall business operations and technology• Set up the CRM and created dashboards to reduce reporting time by 80% of the ongoing performance matrix• Optimizing workflow and campaign automation for smooth business transformation

• Implemented ETL process on Oracle data warehouse to pull data using SQL & analyzed it to optimize the KPI• Performed data analysis, visualization, and reporting using R and advanced Excel functions• Automated marketing campaign workflow and improved performance of campaign by 65%• Built metrics and business cases using IBM Cognos to support decision-making in business transformation.• Configured and built the CRM dashboard to evaluate the performance and drive key business decisions.• Uncovered trends and correlations to develop insights that can materially improve operational decisions.

• Assisted in designing and proposed enhancements to develop the structure of an ERP educational software.• Carried out data operations to maintain Teradata repository and performed ETL analysis using SQL. • Executed test cases, test plans for vulnerability testing, quality assurance, and auditing.