Core Responsibilities:Campaign & E-Commerce Shoot Management: Oversee the entire process of campaign and e-commerce shoots, from receiving briefs from design heads to the final execution.Mood Board Creation: Develop mood boards that align with the campaign vision and brand aesthetics.Collaboration: Work closely with art directors, photographers, stylists, makeup artists, videographers, and production houses to ensure a cohesive and high-quality output.Budget Management: Create and manage budgets for all campaign and e-commerce shoots, ensuring that the per outfit costs remain within approved limits.Additional Responsibilities:Sales Analysis & Reporting:Support the Senior Marketing Manager in curating retail sales analysis and reports on footfall, conversions, transactions, and heat maps to develop sales strategies.Team Leadership: Lead a team of in-house designers in creating branding and communication artworks.Creative Outputs: Oversee the development of creative materials for sale campaigns, store displays, fashion catalogues, packaging, alliances, and loyalty programs.

• Manage seasonal product marketing calendar ofIdeas Man, launching offline and online consumertargeting and marketing campaigns.• Monitor category's retail & e-commerce sales and• Increased e-commerce sales by above 600% overthe span of 4 years• Manage e-commerce photography, models &e-commerce budget.• Develop campaign concepts, create marketingbudgets, and oversee the campaign shoots &marketing channel execution.• Create optimized digital strategies for Ideas Man'ssocial platforms to increase category/productawareness, social click throughs, & attract customerengagement• Drive cross-functional collaboration withe-commerce, product, design, brand, & retaildepartment for smooth execution of launches.• Create seasonal digital PR narratives & influencermarketing for category and manage execution• Manage social media with consistent content andbrand tone.

My role as Deputy Manager Digital is vast and extended to conventional media strategy & planning while building on digital media presence. I am analyzing and managing a portfolio of Men's Apparel. • Successfully developed a communication strategy for the brand • Increase E-commerce sales by 526% in 2 years. • Develop and execute marketing communication plans • Providing & assisting category head with retail category sales analysis against targets, & developing marketing strategies accordingly.• Develop execution plans for Social Media, Outdoor Media, & Digital PR• Create in-house social media content.• Assist category head with Retail & E-commerce sale analysis, and make strategies accordingly. • Develop campaign shoot mood board & assist category head at shoots• Manage e-commerce photography execution.

Handling the e-commerce & digital department Responsible for: -Strategy & Planning -Content creation -Performance Marketing/Paid Media across multiple platforms. -Display & Search Marketing -Facebook & Instagram advertising Customer acquisition & retention through social media community management -e-commerce targets are met and the channels are in a growth pattern. -To Overlook the e-mail marketing

• Managing all the Social media platforms, account management. • Social Media penetration and advertising• Brainstorming, conceptualization, and execution for all the campaigns for the digital media platforms along with marketing team.• Community Management of social media platforms.• Content creation for SM platforms. • Communication and alliances with Supply chain department and customer service department to ensure following things: The inventory is updated on the websites (edenrobe and Furor)  All the campaigns run on websites (edenrobe and Furor) The websites perform optimally and are up to date

• Managed social media presence (Facebook, LinkedIN, Twitter, GooglePlus, Pinterest, Instagram,) as well as managed the company’s website, blog, and website content.• Managed the complete content of the company including newsletter, e-mail marketing, and blogging.• Developed a three months digital campaign from the brainstorming stage till the development of action plan.• Managed social media community • Managed bloggers outreach • Managed the Amazon Account and monitored the sales on daily basis

International Data Extracting Customer Relationship Management