Managing email campaigns on behalf of Machintel's B2B Online Publishers.Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the businessCreating the email creatives, landing pages, newsletters, etc. for mailers, using automated tools for email blasts and then using analytics tools to find out the results for each campaignHandled daily email marketing campaigns for multiple clients with different complexities using tools such as Benchmark, SendinBlue and Mail Chimp.Worked on custom opt-in landing pages to create a successful click through rate