Primerdesign part of Novacyt , Supporting Global healthcare providers with our Human / Food / Veterinary Pathogen testing qPCR and rapid detection solutions through our distribution network.Achievements : Year 1 - Quadruple-digit growth in MEA, top performing partners globally.Year 2 - Significant growth in NPD sales

Primerdesign is part of NOVACYT GroupSupporting Global healthcare providers with our Human / Food / Veterinary Pathogen qPCR solutions and rapid detection through our distribution network.Achievements : Year 1 - Quadruple-digit growth in MEA, top performing partners globally.Year 2 - Significant growth in NPD sales

Achievements :Year 1 - Strong growth in US (over 50%), LATAM (over 25%) & Mainland Europe (15%)Year 2 - Strong growth in MEA (over 55% ) & Mainland Europe (10%)Year 3 - Successful new business acquisitions for our Covid-19 qPCR assays worldwideTerritories : Global excluding UK & Northern Ireland.• Reporting to the CEO & Sales Director, my role is to create, implement, oversee the sales budget and strategy for the international market in order to ensure that the business continues to grow exponentially.• Managing & mentoring the International sales team to define objectives and embed a sales culture within the team.• Managing the global distribution network and direct sales channels.• Responsible for planning and executing product portfolio strategy, sales support, and program management of product line.• Developing and executing strategic tactical sales plan to meet or exceed global revenue objectives.• Contributing to strategy by developing forecasts for the executive board and shareholders based on evolving market trends.• Actively engage the entire product range to the global molecular diagnostics, food & veterinary industry.• Interacting with customers, distribution partners as well as B2B clients and building long-term relationships & agreements.

Achievements - 15% Growth • Reporting to the Managing Director & Director- Global Markets, my role was to implement and oversee the sales strategy for Europe. • The role included managing direct customers, active distributor management and identifying new sales opportunities for the EMEA region.• Worked with distributors in the EMEA region to deliver budgeted sales, drive the sales pipeline and ensure revenue growth• Identified new sales opportunities within existing accounts to retain a client-account manager relationship by up-selling and cross-selling• Working with after-sales to ensure maximum support for customers and distributors• Working with Customer Services/Sales order management to ensure timely and accurate delivery• Actively supported distributors in training events and sales meetings within the assigned EMEA countries• Provided accurate forecasting to meet/exceed budget and manage key opportunities • Liaised with internal teams on financial, contractual, logistics and product registration matters for the assigned EMEA countries

Achievements - Key contributions in growing the Global annual revenue from under 100 k to over 4 million.• Reporting to the commercial team, my role was to account manage Global sales.• Managing the global distribution network and direct sales as part of the team.• Responsible for planning and executing product portfolio strategy, sales support, and program management of product line.• Contributed to strategy by developing forecasts based on evolving market trends.• Interacted with customers, distribution partners as well as B2B clients and building long-term relationships & agreements.• Liaised with international suppliers, operations, R&D and technical support.

• Reporting to the Product Manager, my role was to implement the sales & marketing strategy for the business.• Assist the product manager in managing the global distribution network and rest of the world sales.• Product maintenance and changes of product lines, including monitoring customer satisfaction, competitor activity, new customer needs and sales support materials.

• Initially joined Primerdesign as an intern and was offered a permanent position half way into the 6-month internship contract. • My role involved engaging with the current customer base to develop long term customer relations.• Preparing quotes and managing sales follow-ups• Organizing marketing activities, materials and managing conference participation.

• Focused on providing quality customer services and retaining BSkyB customers in the UK and ROI. • Responsible for up-selling and cross-selling services.• Additional responsibilities include training and coaching new recruits.• Meeting and exceeding sales targets daily.