Sagar Dave Email & Phone Number

Engadine, NSW, AU

Sydney, New South Wales, AU

Lead the global marketing and digital arm of the fast-growing Edtech with the responsibility to implement and conceptualise full-scale integrated marketing communication strategies & activations, along with the mandate to scale up its digital marketing efforts and team across multiple global markets.

Sydney, New South Wales, AU

Sydney, New South Wales (NSW), AU

• Led the execution and planning of digital and traditional media campaigns (acquisition & brand), across domestic and international markets. Lead the in-house media team along with managing multiple agencies, and tech.
• Introduced a full-funnel digital media approach ( prospecting to conversion ) delivering significant growth through effective data-driven advertising and marketing campaigns having an impact on enquiries to application.
• Introduced the personalisation in the media approach through utilising Adobe tech stack- Adobe Target and Adobe Audience Manager. Achieving 10% to 15% uplift in conversion touchpoints on the landing page
• Introduce the use of dynamic create utilising flashtalking in the brand campaign achieving a positive influence on brand metrics of affinity and preference as recorded through brand tracker studies
• Introduced and launched digital OOH targeting a specific audience through geofencing technology. Suceffuly combining traditional media marketing with digital marketing achieving a high advertising recall rate of 70%
• Migrated UNSW Sydney to audience-based media buy approach across traditional and digital media ensuring efficiencies with multiple audiences targeting strategies

Sydney, New South Wales (NSW), AU

• Lead the integrated communication strategy development and implementation (including digital marketing, ATL, BTL) across UNSW’s International markets of operation. Managing a team of 10 marketing professionals and.
• Successfully launched UNSW’s first award-winning interactive and personalised website for international students. Achieved 130% increase in qualified traffic reducing bounce rate by 25% and increasing average time.
• Launched UNSW’s first 360 and VR campus tour
• Introduced programmatic buying and third-party ad serving in the media buying process of international office. Achieved 40% increase in enquiry conversion
• Launched augmented reality app creating a bridge between print and digital
• Introduced gamification in the international web space as an alternative conversion funnel

Sydney, Australia, AU

• Complete marketing communication strategy (including digital marketing, ATL, BTL) development and implementation responsibility across IT division (NPC, Print, Monitor, LFD, Hotel TV, Digital Imaging, SSD, tablets)..
• Translating IT business strategy into a marketing communications strategy.
• Develop and execute IT marketing communications projects that deliver to the strategies.
• Liaising with the agencies, producing P.O.S materials, events, P.R activities, sponsorship, building & executing ATL media strategies.
• Campaign management across IT product categories.
• Control and develop all aspects of digital and social marketing for IT products.

Suwon-Si, Gyeonggi-Do, KR

• Samsung Australia, Sydney (Since January 2008)Role Summary
• Devise complete Digital AV marketing plans including oMarketing communications strategy - ATLoPromotional campaign managementoPR campaign managementoMarket stimulation and retail activities o POP & BTL activities
• Maintenance of Digital AV Marketing budgets & financial analysis on product portfolio
• Ensure effective partner relationships – HQ, RHQ, Group managers, product managers, creative/ media/PR/ & online agencies
• Achievement of DAV business plan $150 Million
• Effective staff management – 3 direct reports Key accomplishments:

Suwon-Si, Gyeonggi-Do, KR

• Product Manager Digital AV Samsung Australia, Sydney (March 2005 – December 2007)Recruited to develop and establish the company’s Digital AV category in Australia with responsibility for creating a growing Digital AV.
• Identified potential markets, maximized profits and market share while ensuring customers satisfaction
• Developed compelling product propositions and translated them into effective marketing strategies
• Handled and reviewed complete product life cycle of the designated product portfolio and Implemented long and short-term product growth strategies
• Developed and distributed collateral material required by sales to effectively position, market, and sell products related to Digital AV product category
• Analyzed new product lines and pre-planned the programs for appropriate launch

Dubai, AE

• Recruited to launch and develop Panasonic Brand in emerging markets and consistently make it a brand of choice in the designated markets. Execute and develop promotional advertising and PR strategies to stimulate.
• Increasing our overall brand awareness as well as launched Panasonic products throughout Africa reaching a 25% market share
• Increased the overall market presence of Panasonic brand, resulting in the expansion into competitors market space
• Worked on the review of all conventional marketing strategies including television, print, radio and out- door
• Improved the efficiency of all marketing spend
• Improved team morale and efficiency through improving our marketing abilities

• Operating across the Middle East Acumen Marketing is a leading medium size outsourced marketing and advertising service provider in the region with around 30 staff.Key Portfolio Tiffany Foods, Microsoft Middle East.
• Successfully launched and managed XP software in the market place at both consumer and corporate level achieving significant penetration rates.
• Established, conceptualized and launched a new retail partner program for Microsoft which helped forge dealer loyalty, pushing MS products to the forefront of the market
• Effectively managed and launched the hard ware product portfolio of Microsoft (Key board and mouse)
• Successfully tapped university and young generation audience as a process of exploring new markets for the keyboard and mouse product portfolio

Post Graduate Program In Mangement Studies ( Mba), Brand & Advertising

Bachelor Of Commerce (B.Com.)