• Cleaning and analyzing promotional code data using Microsoft SQL Server, and standardizing data to ensure dataset accuracy and reliability for analysis.• Performed Statistical Analysis to uncover trends, patterns, and insights from promotional code data, and customer behavior.• Developed and implemented Star and Snowflake schemas in SQL Server for data modelling, optimizing the structure for efficient querying and reporting on promotional code performance.• Developed detailed… Show more • Cleaning and analyzing promotional code data using Microsoft SQL Server, and standardizing data to ensure dataset accuracy and reliability for analysis.• Performed Statistical Analysis to uncover trends, patterns, and insights from promotional code data, and customer behavior.• Developed and implemented Star and Snowflake schemas in SQL Server for data modelling, optimizing the structure for efficient querying and reporting on promotional code performance.• Developed detailed reports presenting analytical findings on promotional code effectiveness, including customer acquisition and retention metrics, to support strategic decisions.• Created interactive Power BI dashboards with dynamic filters and slicers to visualize promotional code metrics, customer acquisition, and retention rates, supporting informed decision-making. Show less

Managed and optimized digital marketing campaigns across Google Ads. Analyzed marketing campaign performance using Google Analytics and other tools, providing insights that informed future strategies

Analyzed sales data to identify trends and optimize product offerings. Maintained and Built relationships with suppliers, ensuring timely stock replenishment.