Sagar Kabra Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai , Maharashtra, In

Mumbai , Maharashtra, In

Pune , Maharashtra, In

Managing product launch of Finolex Flowguard Plus, organising main event as well as cascading meets for plumbers and sub-dealers, TVCWorking towards end-to-end campaign management, media proposal negotiation, creative development and campaign release and monitoring through TV, print media, outdoor, radio, in-cinema advertising Providing brand support to channel partners for on ground business events and during festivals like Janmashtami, Pandharpur Yatra, Rath Yatra, Onam, Navratri, Diwali, Holi, Gudi Padva, Makar Sankranti Leading retail branding activities like end-to-end activity execution management – vendor finalisation, outlet recce, installation monitoring, billing and closure Ensured:Usage for campaign amplification and to widen reach – for all on-going marketing activities – festivals, press releases, channel partner eventsIn-film integration – Golmaal Again – end-to-end campaign management, channel partner, experience management, TV campaign, Meet and Greet with movie stars, digital campaign managementConducted:Channel Motivation Programme; Amazon Gift card for channel partners, plumbing products sub-dealer schemeExhibitions, end-to-end activity management, performing vendor finalisation, stall design and installation supervision, marketing collateral support, billing, closure (IPA, Kisan, Krushi Mela, Vinyl India)Creating videos/ corporate presentations by development of corporate AV in English and regional languages, plumber training videosPreparing yearly calendar and diary design and despatch to channel partners, branded apparel & umbrella design and dispatch monitoring to channel partners; working on fittings packaging design, E-Mail signature development and implementation, on-going WhatsApp and SMS campaign for festive wishes to channel partners, IVRS for toll free – script and execution supervision

New York, New York, Us

--Headed-Amul’s Eat Milk with Every Meal campaign across print media covering popular English dailies and digital media and won Best Marketing Campaign at International Dairy Federation and Dainik Jagran Media Awards-Team of 2 members in 2013, managing the launch of Amul’s malt beverage brand Amul PRO which was supported by a comprehensive marketing effort including - TV, print media, digital media, outdoor, launch conferences in Mumbai and Ahmedabad, on ground visibility, as a result worth 50 Cr. brand in a highly competitive market, gradually gaining traction in South and Western IndiaManaged:Re-launch of Amul Chocolates in new international packs in 6 flavours which was supported by TV, print media, digital media and on-ground visibility as well as pack design was appreciated at Kyoorius Design Awards, 2013Launch of Amul’s condensed milk brand ‘Mithaimate’, campaign covered various consumer touch points like packaging, TV, print, outdoor, digital media and on ground activation as well as the product brand covered considerable ground over the last two years due to consistent marketing efforts and is now the leader brand in most Indian statesSupervised a team of 3 members in:Managing ICICI Banks End of Season Sale Campaign across print and digital media with 100% track record in winning pitches for this campaign over the last year and thus generated additional revenues for the company and targets overshot by more than 20%Promoting ICICI Bank Credit Cards Dining Programme ‘Culinary Treats’ across print and digital media over offer period of 1 month which led to more than 5000 registrations across 1800 restaurants, a benchmark for other banks to followWorked along with a team of:2 for the launch of India’s First Contactless Credit Card by ICICI Bank across 2500 retail terminals across Mumbai and Hyderabad; the campaign consisted launch kit design, digital media, and branch activation collateral

In

managing marketing initiatives for amul and icici bank

Mumbai, Maharashtra, In

Managed a team of 2 as well as handled DBS Bank’s ATM launch at 5 centres in MumbaiPivotal in implementing Veka India’s launch campaign; the company manufactures uPVC windows that are durable, sound and dust proof. The campaign comprised of launch exhibition collateral, print campaign and corporate websiteExecuted process and quality AV for Grasim Cement. It highlights process improvements that help in reducing waste during cement manufacturing. The AV was well received and appreciated by the industry and won the best presentation accolade Led design and implementation of employee communication collateral for IT Security Awareness Week at TCS. The campaign ran for 3 consecutive years and well received and appreciated by corporate communications team at TCS.Recognised with ‘Employee of the Month - 2 times in a row and Runner-Up for ‘Employee of the month’ once in 2009

Mms, Marketing

Ssc