Participated & collaborated in Master Plans / DPRs of the Civil Department.Facilitated Tender Documentation at ULBs to get Work Orders.Directed Environmental Projects of ULBs.Executed Social Media campaigns for State Government Bodies.Conducted the district-level environmental & social programs by the Govt.Supervised Third-Party agencies to meet requirements.Designed visually appealing Presentations for state committees.Carried out workshops for government employees to educate them about the ongoing technical project in the regional language.Oversaw state programs on behalf of local government institutions.

Developed strategic paid media campaigns across digital platforms, to increase brand visibility and engagement.Managed a monthly advertising big budget, ensuring optimal allocation across campaigns and platforms for maximum return on investment.Analyzed Microsoft Clarity & Google Analytics to learn the heat maps of websites to understand the user journey on the website.Conducted A/B testing on various ad components, such as headlines, descriptions, and call-to-actions, to continually improve click-through rates and lower cost-per-acquisition.

Improved the funnel strategies & indexing with FB Pixel installed on websites.Conducted thorough research to understand the target audience, market trends, and content performance metrics.Created campaigns & set up Google AdWords to sell the products & services.Optimized the e-Commerce websites for better on-page SEO (Technical SEO).Conducted MR for clients to understand their niche for better advertising.Analyzed content effectiveness using analytics tools, report on results, and adjusted strategies as needed to improve engagement and reach.