Gerhard Sagat Email & Phone Number

London, England, GB

Elevate Growth Solutions partners with ambitious businesses to deliver transformative brand and marketing solutions. We specialize in creating strategies that drive measurable growth, strengthen brand equity, and elevate market presence.Key Responsibilities: - Designing and executing bold brand strategies tailored to disrupt and lead markets. - Delivering.

London, GB

• IG Group is a FTSE250 fintech specializing in derivatives trading and investing for retail customers. I lead a team of brand experts in the strategy, development, execution, management and measurement of the Group's.
• The two primary brands have met the defined brand targets for key KPIs, with the most recent measurement showing growth of 5% YoY in the UK and US.
• Consolidated a disparate IG brand that was operating fragmentedly in 17 countries into a unified, global brand, increasing the brand’s performance whilst creating significant cost efficiencies. This included the.
• Developed and executed a global brand campaign localized to 17 countries in 22 languages scoring 74% for salience, 78% in understanding and 65% for consideration.
• Started the transformation of the IG brand from a functional brand to an experience-led one, giving us greater differentiation and growth opportunities in our markets.
• Evolved the IG Group brand into our investor, employer and ESG brand, working in consultation with stakeholders to develop our Employee Value Proposition

New York, NY, US

• McCann Worldgroup (IPG) is a global agency providing best-in-class strategic and creative services, to help their clients’ brands play a meaningful role in people’s lives. I assumed overall responsibility for the.
• Developed and successfully got the client onboard with a revolutionary new brand and communications strategy for Nesquik, which reinvigorated an old brand for the modern world that ceased the YoY decline in revenue.
• Developed a new strategy for Coffee Mate which capitalized on “inflection points” in the market’s behaviour to best introduce them to the brand – resulting in a more focused marketing and communications strategy that.
• Built strong, trusted relationships with the Nestle clients across the globe, with the agency relationship reviews being one of the highest of all partners.
• Manage and grow a team of strategists in their careers and competency in branding and communications.

New York, NY, US

• As the Head of Strategy at DDB, I was responsible for managing and growing a team of strategists, and taking overall accountability for the strategic function in the agency. My team and I were responsible for.
• During my time at DDB, the agency was consistently in the top 5 agencies in the country by industry ranking.
• The agency was the most awarded agency for marketing effectiveness for the 5 years of my tenure.
• Successfully landed numerous large clients via RFP submissions and pitches, with the agency reaching record revenue growth in 2015 and 2016.

Puteaux, FR

As the Director of Strategy at Havas, I headed up the strategy department and took overall responsibility for the strategic work developed for our clients in SA and in key African markets. Here I developed various types of strategies for clients, including brand, integrated communications and ATL strategies for the agency’s clients. I also gained an.

Bryanston, Gauteng, ZA

Terranova is a boutique agency offering business and marketing consulting, and corporate communications and advertising services - primarily in the B2B space.I served as the Strategy Director and was responsible for working with our clients in developing and fine-tuning their business and marketing strategies, and then converting them into advertising and.

Johannesburg, ZA

Famous Brand is a listed, leading QSR (Quick Service Restaurant) company operating on a franchise model.During my time at Famous Brands, I was responsible for the full marketing mix, forecasting and budget management for two brands - Church's Chicken and FishAways.A key highlight of my time there was the restrategising and redesign of the FishAways brand.

Johannesburg, Gauteng, ZA

Osiris Trading is the world's largest online casino group that pioneered the way forward for the industry shortly after their launch, exclusively targeting the UK, European and US markets.I was appointed as the marketing and promotions manager for the group, which included the concept, design, implementation and operation of a global, multi-brand loyalty.

Kempton Park, Gauteng, ZA

I joined Peermont Resorts - an international hotel, casino and entertainment company - as the Group Winners Circle Manager, but shortly took on the role of the Marketing Services Manager when the incumbent resigned. My key responsibility was the design, launch and administration of a cross-platform CRM and loyalty programme for the hotel group, supported.

Johannesburg, Johannesburg, ZA

I joined ABSA (i.e. Barclays) as the Marketing Manager of the Affluent Segment in Retail Banking and was part of the team that undertook the massive rebranding project that resulted in the formation of ABSA – the largest bank in South Africa. A project of this magnitude is a once-in-a-lifetime opportunity and benefited me immensely in gaining experience in.

Johannesburg, Gauteng, ZA

I began my career at Standard Bank in their marketing department as the Project Leader of Electronic Banking; tasked with creating campaigns aimed at changing their customers’ banking behaviour in favour of electronic and remote transactional channels.

Master Of Business Administration - Mba, Business Administration And Management, General

Dip. Marketing And Sales Management, Marketing

Matric, English, Afrikaans, Business Economics, Accounting, Maths, Biology