Sage Ladnier Christopher Email & Phone Number

South Carolina, United States

Responsible for driving the overall brand and marketing strategy, growth, and profitability of each client while advising and guiding CEOs and client leadership teams on product merchandising, cost negotiations, and brand strategies related to the launch, sustainment, and revenue growth of products on QVC. Delivers strategic brand management solutions that resonate with clients’ targeted audiences. Deploys a combination of strategic acumen, business development prowess, and creative thinking while leading as a trusted partner for brands seeking to thrive in competitive landscapes. • Engages with DMMs, Marketing, and Creative teams when providing expert guidance on new product development and production processes. • Oversees multiple accounts that generate multi-million-dollar streams of revenue on an annual basis. • Led an indie-brand to be nominated for a “Rising Star” award at QVC; received recognition for new product launch and $7M sales growth in their first year.• Realized a 24% surge in sales on behalf of the My Saint My Hero brand; attained a 150% productivity achievement rate. • Spearheaded merchandising and brand marketing strategy that successfully boosted an electronic accessory brand into a $2.8M business in less than two years.• Remains at the forefront of industry go-to-market and omni-channel marketing trends and emerging technologies; results deliver leading-edge and pioneering brand strategies and solutions for clients. • Generates 98% of business from existing client base referrals.• Leverages relationships to build new and long-term business opportunities.

West Chester, Pennsylvania, Us

Managed the Bare Essentials product line and served as the primary force behind the marketing success of the Bare Essentials’ brand. Developed and implemented brand strategies, oversaw product assortments, and championed brand awareness across multiple marketing channels. Devised innovative marketing campaigns and programs, maintained a consistent brand image, optimized visual merchandising, and contributed to continued sales growth. • Developed and executive comprehensive traditional and digital on-air and off-air brand strategies for Bare Essentials while ensuring alignment with QVC’s overall brand objectives and target audience. • Oversaw the Bare Essentials product assortment, ensured a diverse range of essential items that met customer preferences, and strengthened relationships with internal and external stakeholders to exceed brand goals. • Administered large-scale creative budgets and directed Creative teams; fostered a results-driven business that met deadlines and targets on time and on budget.

West Chester, Pennsylvania, Us

Played a critical role in merchandising to driving brand awareness, engagement, and customer affinity via traditional and emerging online marketing channels. Instrumental in crafting and introducing compelling brand narratives, developing engaging content, and fostering meaningful interactions. Created new marketing strategies and integration approaches to harness the power of social media platforms while simultaneously appealing to consumer touchpoints. • Partnered with the Social team to build and grow the first QVC Facebook page from 3K followers initially to 1M+.• Cultivated authentic connections with the QVC audience by actively engaging with followers, responding to comments and messages, and promoting positive conversations around partner brands. • Strategized and consulted with merchants’ leaders in the identification and creation of brand names, established unique positioning, and fashioned brand mission statements. • Engaged in competitive market analysis and presented pertinent information related to category and brand drivers; results enabled partner brands to capitalize upon new revenue generation opportunities.

West Chester, Pennsylvania, Us

Managed $145M in business and engaged in international buying and product development, merchandising, open to buy, sales analysis, and brand and business building. Presented business plans to senior management and successfully developied turnkey QVC proprietary brands while operating with international manufacturing partners in Italy, China, Turkey, Indonesia, and more. Attended product trade shows regularly, including ATL Market, Magic, JCK, Coterie, Accessories Show, IHH Chicago, while building long-term business relationships.

Operated in an international manufacturing environment and communicated with stakeholders in Italy, China, Turkey, Indonesia, and more. Attended product trade shows regularly, including Magic, Coterie, Accessories Shoes, Chicago International Housewares, and others while driving extensive business networking.