- Filmed and edited high-quality short-form content for Instagram reels using latest trends and effective attention-grabbing copywriting to enhance content creation and optimization (Care Bears pop-up store: 10.7K views; avg views: 2–3K).- Pitched content ideas to editors and Head of Content regarding new social trends such as Barbiecore, AI influencers, sustainability labels, bag trend forecasts. Posted approved content on Instagram.- Assisted Senior Editorial Team on pitch decks, copywriting, and other associated tasks.- Researched and compiled interview questions posed to celebrities at Valentino Beauty grand opening PR event.- Created social and PR strategies for new branch’s loyalty program, boosting member acquisition and retention.- Initiated programming and building Member-Get-Member (MGM) campaigns via BotBonnie on LINE for member acquisition.

- Coordinated efficient allocation of 150+ creative assets for all media platforms, including print, digital display, social, and TV.- Managed production timeline, inventory tracker, legal tracker, and approval processes for 150+ media placements, coordinating between six teams to improve efficiency and visibility by 200%.- Liaised daily with numerous internal and external teams to facilitate asset coordination and ensure legal compliance.- Conducted campaign performance analyses and competitor analyses to inform the WFCC and WFMC repositioning strategies.- Supported internal teams and external partners in planning and execution of marketing acquisition campaigns.- Assisted in the creation of a marketing training package for employees to incorporate DEI across channels.- Created and organized media library, making of over 200 assets previously inaccessible assets available to the entire LLC.

- Provided one-on-one English lessons to two 4-year-old boys utilizing a tailored approach that included reading, writing practices, and vocabulary development.- Developed lesson plans that were customized to their individual strengths and areas for improvement.- Designed engaging activities to maintain their interest and foster a positive learning environment.- Curated educational materials based on their interests and incorporated lessons on teamwork and collaboration.

- Conducted SEM and wrote 60+ appealing descriptions for each hotel's location, amenity, room type, service, and price in Mandarin and English to increase the number of CTR and conversions. - Analyzed brand’s past performance via Instagram and Facebook metrics, using data to provide actionable recommendations for future engagement strategies.- Created and published content on Facebook & Instagram designed to be more streamlined and attractive to a younger target group.- Generated weekly press reports by capturing digital coverage and file clippings across all channels.- Assisted in research of historical symbols for the Chinese Valentine's Day collaboration with the National Palace Museum.

- Performed competitor analyses by monitoring and capturing digital coverage and file clippings to be informed in industry trends.- Developed training programs by identifying charms in product catalogs and creating themed charm guides.- Organized and sorted through 100+ files for Human Resources to enhance efficiency in locating certain documents in the future.- Assisted frontline sales employees with maintaining a clean and inviting environment to ensure customer satisfaction and store image.