Siensmetrica is on a mission to make it easy to find the most reliable, high quality, and trustworthy scientific information. The company is pioneering new technology that that continually updates, organizes, and ranks medical and scientific research, data, and information using unbiased, AI-powered analysis.

I’m a tech-savvy marketing communications and product management professional with a focus on assisting tech-enabled startups, early stage, and growth-phase companies.My focus is primarily B2B tech firms in cybersecurity, SaaS, AI, PropTech, enterprise solutions, and ecommerce. I also have a fair amount of healthcare, retail, food and beverage, heavy industry, and service sector experience.Clients look to me for proven, profitable product positioning and marketing strategies, as well as program execution that is effective, sustainable, and cost-conscious. My specialties include translating “technology” into “solutions,” finding optimal product-market fit, building marketing and cross-functional teams, and developing account-based marketing (ABM), channel partner and co-op programs that deliver results.I have deep experience in stealth and early-stage company go-to-market development. I also have an extensive background in helping more established companies open new markets, pivot the company and/or product focus, and positioning organizations for new investment, M&A and IPO.On average, the companies who engage my services will return 12x-15x to their stakeholders within three years.

Leonardo247 is the developer of a next generation software platform and suite of tools that streamlines and simplifies the operations and maintenance of more than one million multifamily residential units across America. From foolproofing workflows and centralizing document management, to built-in AI that actively monitors code compliance and works to mitigate risk, the nation’s leading multifamily real estate owners and managers rely on Leonardo247 to keep their properties safe, secure and operating at peak performance.As Chief Marketing Officer my responsibilities include:- Corporate and product branding- Product research, competitive analysis and go-to-market strategy- Marketing communications program development- Strategic and industry partner program development- Investor, analyst, press and partner relations- Product information, white papers, technical papers, positioning and datasheet development- Trade show and social media management

Steelehammer brings the precision control of high-end commercial building automation to the indoor growing environment. Using low-cost IoT sensors and machine learning, and proprietary control technology, Steelehammer’s cloud-based greenhouse automation platform synchronizes the actions of independent assets/systems (lights, fans, water, blinds, etc.) to let growing operations in virtually any location create precise growing environments that are efficient, productive, profitable and sustainable for any crop type.

Chief Marketing Officer and co-founder of Site 1001, the multi award-winning developer of an AI-based high performance building performance and operations software platform called Skylight. It uses core building information, building systems and sensor data in combination with a powerful machine learning engine to put the “smart” in “smart buildings.”Over the period of my tenure, we have transformed Site 1001 from an in-house 3-person project inside a large general contractor into a multi-award winning smart building software developer with >50 employees and more than 5 million sq ft of building under management. As Chief Marketing Officer my responsibilities include:- Product research, competitive analysis and go-to-market strategy- Marketing communications program development- Corporate and product branding- Business development and strategic partner program development- Investor, analyst, press and partner relations- Product information, white papers, technical papers, positioning and datasheet development- Trade show and social media management, including the development of our own podcast and video seriesI am also one of the inventors in Site 1001's two patents for its building performance & operations platform (BPOP) and its building health record (BHR).

Sysorex Global Holdings (NASDAQ: SYRX) is a technology holding company pivoting from government technology contracts to commercial cybersecurity and indoor location analytics (occupancy, footfall, traffic flow, etc.) based on cellular, WiFi and Bluetooth signals. - Joined following Sysorex’ acquisition of AirPatrol Corporation (its 3rd acquisition in 2 years), and preparation for a 2015 NADAQ listing.- Charged with re-banding all the companies and products under Sysorex nameplate and developing the roadmap to re-position the company’s products as an interrelated suite of offerings for specific verticals. - Merged individual companies’ marketing departments, managed IR and PR pre-and-post IPO, developed and managed global marketing budgets, market expansions and product launches.- Found areas in which technologies enhanced one another and developed go-to-markets that reduced a reliance on low-margin services in favor of product sales which helped raise gross margins by more than 25% in 12 months.

AirPatrol offered a highly accurate mobile device (cellular, WiFi, Bluetooth) detection and locationing solution primarily focused on high-security government installations. I was retained after a management restructuring to help put it on a growth track in preparation for an acquisition in 12-24 months. - Re-tailored messaging and dedicated marketing resources to focus on non-security applications for commercial properties (retail, hotels & resorts, public spaces, etc.).- Developed a SaaS sales model to slash upfront costs, built strategic channel/reseller partnerships with AirWatch, Cisco and IBM to gain enterprise coverage. - Added analytics and delivered new products designed for people counting, and occupancy for healthcare, retail, gaming and public venues. - Company was acquired by Sysorex in 2014 for $60M, returning 6X to its investors.

Halo is a venture-backed BI software developer based in Auckland, New Zealand and recently expanded to North America. It focuses on big data analytics for manufacturing, distribution, supply chain management and logistics. - Re-branded company from “IQ4Bis” to Halo Business Intelligence, identified best target verticals and developed a go-to-market plan that fit within company’s budget constraints. - Developed and managed marketing and partner channels. Hired and managed PR and marketing staff.- Worked extensively with New Zealand-based dev team on developing product requirements, UI/UX and third party product integrations for North American and EU markets. -Helped take company from pre-revenue to sales of $2.8 million in 16 months while staying under budget.My areas of responsibility with Halo BI include:- Product research and marketing- Website and Internet marketing communications- Trade Show management- Public Relations- Product information, white papers, technical papers, positioning and datasheet development- Corporate and product branding- Social media management- Partner and Channel communications

Co-founded a software firm that developed a new generation of augmented reality software for games and consumer apps on mobile devices.- Developed investor prospectus materials, product requirements, and self-contained product demonstrations- Wrote, designed and managed all PR and marketing communications and managed the strategic partner program.- Ranked #2 on Forbes "Most Promising" Companies list in 2009.- Acquired by Panasonic (a strategic partner) in 2011.

Joined as part of a management restructuring for a struggling SEM/SIEM cybersecurity appliance developer whose investors desired an exit. • Turned two dysfunctional departments into leaner, highly motivated and efficient teams. • Revamped the complete product line, eliminating under-performing products while introducing a family of new high-end systems that not only cut costs, improved margins and opportunity for upsell into regulatory compliance areas.• Overhauled all marketing communications, budgets and programs, established OEM and strategic partner programs, and helped land major sales in government and Fortune 500. • Company was acquired by NetForensics in 2008.

Specialize in helping small hi tech startups and going concerns develop and firm up their marketing strategy, develop and execute marketing communications tactics, create or make more effective websites, etc.Help make companies looking for Angel, A & B round investment more attractive.Help make investors unhappy with their Angel, A or B round investment happier by overhauling marketing, reducing costs and coming up with ways to increase sales.Show entrepreneurs and small biz execs how to find more customers, do better marketing, and spend less money all at the same time.

Directed the marketing transformation of what was a small, regional security company with 24 employees into what would become the world's leading maker of Employee Internet Management Software.- Directed switch from reselling 3rd party firewalls to software that resided on the firewalls; led the re-brand of the company's from NetPartners to Websense- Led the charge to abandon low margin consumer and education markets for high margin enterprise sales- Led all PR, marcom, trade shows, corp communications.- Built a marketing department from 1 (me) to 10 employees- Built and manage a reseller partner channel of over 300 partners in 3 years- Company IPO in March of 2000 raised nearly $1 billion.

Headed operations for U.S. subsidiary of German software development firm producing fonts for desktop publishing and word processing applications. Managed all operations from start-up, including product development, engineering, marketing and outsourced distribution. Developed retail channel of more than 2,000 stores including CompUSA, Egghead and Software Boutique and gross sales of nearly $1 million in first 12 months. Established distribution agreements with major software producer, book publishers and educational materials providers. Acquired by Kingsley/ATF in 1994.

Headed marketing efforts of the new media (digital video) division of Josten’s Learning Corporation. Developed collateral materials, public relations programs, educational programs and websites, as well as some of the industry’s first true streaming multimedia demonstrations and animations. Managed a team of five people. Company was rolled into Compton's New Media division when Josten's acquired it in 1992

Headed direct marketing, PR, trade show and channel programs for developer of word processing, desktop publishing, font, and multimedia programs. Oversaw retail channel program for more than 4,000 retail stores. Managed PR program that received over 100 articles and 21 awards in U.S. and European press in 12 months. Company rose from $2.2 million in annual revenue to $9.6 million during tenure.