Sagi Bashan. the CEO of "Bashan Marketing Communication":The DNA of Bashan Marketing Communications under the direction of Sagi Bashan focuses on creating marketing documentary videos or, in other words, Storytelling Doko Video.Storytelling Doko Videos require people to tell their company’s strategic story in a way that is simple, reliable, and directed towards the heart of the customer. The sentence and story choice will emotionally and mentally motivate the customer to understand why they should choose our customer.Sagi Bashan’s approach is to talk to people, and during the interview to get to the real story… The one they might have not intended to share, from a personal perspective and in a personal way… The conversation is conducted in such a way so as to maintain a sense that everyone is on an even level, using simple language which reduces the feel of a “lecture” and enables selecting the interesting stories with the right “syncs” while emphasizing the correct message to the customer and the target audience.