• Established the marketing operations in Israel for the group of companies.• Rebranded and created supportive websites.• Established a sales team in Israel.• Implemented information systems.

Rafena.com, Refui.com, Nature-Pharm, Matanshamir.co.il, canna-me.com and more• Founded, organized, and managed a group of brands in the nutrition and healthcare products and services. • Raised 3 million NIS through successful investment rounds by creating investor presentations and conducting ROADSHOWs for potential investors.• Developed and managed annual budgets, aligning financial resources with strategic goals, resulting Within a year I created a business that generates a turnoverof 600K NIS.• Built and managed P&L for all operations.• Established a network of websites supporting product sales, including building a branding strategy, UX/UI specification, developing a unique products rating and reviews system, and established an E-commerce platform for end-to-end digital sales.• Established and implemented a long-term marketing strategy for each asset- Implementation of a Go-To-Market (G2M) strategy and customer acquisition. Applying growth and retention methods, building a loyal customer base- establishing a loyalty program with 90% of our regular customers.• B2B marketing targeting professionals such as veterinarians and healthcare providers.• Planned and organized professional conferences, events & webinars in order to expand our customers base (Therapists, Vets, etc.), and to revile our products.• Creating an affiliation program with partners and relevant influencers.• Developed and specified a CRM system for customer management and the creation of an efficient purchase and delivery funnel for customers. • Located and established strategic partnerships and collaborations.• Led a team of employees, fostering a culture that encourages innovation, creativity, responsibility, and collaboration.• Managed vendors from various backgrounds and fields. Negotiated and supervised.

• Built periodic marketing plans for the company and each of its services.• Initiated and executed digital and offline marketing campaigns; wrote briefs and led the content and creative plan for each service and product in all different company platforms.• Brand building– from research and characterization to launch, implementation of procedures and company's products promotion.• Led the digital assets and Managed the e-commerce activity: B2B and B2C. Launched new commercial website (UI, created marketing content to follow SEO criterias)

• Launched zap market: built an advertising and digital plans and created marketing materials (rollups, flyers, giveaways, professional conventions stand etc). • Initiated and executed digital marketing and e-commerce strategies.• Oversaw budget management, campaign optimization, ROI analysis and conversion rate optimization.• Built and managed campaigns: Facebook PPC, characterization of user experience, content writing, social media content campaigns. • Used SEO, SEM, Google Analytics to maximize campaigns effectiveness while adhering to defined goals and strategy.

• Managed the company’s biggest client (hands on) – ‘Zap Group’, 800K NIS budget per month. Responsible for content strategy and writing, PPC campaigns and writing monthly management reports.• Managed a team of three direct reports.• Built and led the clients' marketing plan including: advertising, social media, public relations and event productions.• Collaborated with leading strategic clients such as: Nature Valley, Metro Motor, Schwarzkopf Professional, Golan Telecom, Wolfnights, H-6 sales and car services.