Sergio G. work email
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Sergio G. personal email
With 20 years of experience in the hospitality and travel industry, I am a strategic leader who has successfully led and managed teams, projects, and partnerships across different regions and markets. I am passionate about creating and delivering innovative and profitable solutions that meet the needs and expectations of customers, stakeholders, and partners in the B2B travel space.As the Regional Director, Latam Chains at WebBeds, I am responsible for developing and executing the regional strategy for hotel partnerships, distribution, and marketing in Latin America, one of the fastest-growing and most dynamic regions in the world. As the Director of Sales and Marketing at Bahia Hotel & Beach House, I oversee the revenue management, online marketing, and brand positioning of a boutique hotel in Cabo San Lucas, Mexico. In both roles, I leverage my skills and expertise in hospitality, online marketing, revenue management, presentations, and negotiations, as well as my multiple certifications in leadership and agility. I am always eager to learn new languages, cultures, and trends, and to expand my network and relationships in the industry.
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Director - Regional ChainsWebbedsLos Angeles, Ca, Us -
Regional Director, Latam ChainsWebbedsTorrance, Ca, Us -
Head Of CommercialRoomdex Oct 2023 - PresentBethesda, Maryland, Us -
Regional Director, Latam ChainsWebbeds Mar 2023 - PresentDubai, Uae, Ae -
Director Of Sales And MarketingBahia Hotel & Beach House Sep 2022 - Mar 2024 -
Regional Director, Us, Mx & CarPollen Apr 2021 - Aug 2022London, London, Gb•Create and develop a new structure for hotel partnerships to open up new destinations in US, MX & CAR. Successfully deployed new structure in 5+ destinations, identifying at least 3 new hotel clusters for potential experiences at each one of those.•Implemented new strategic approach for the account management team in MX & CAR to successfully contract and manage new group blocks. Significantly reduced financial risk on 95% of contracted rooms.•Successfully implemented and launched a Hospitality training deck to educate internal stakeholders on hospitality/travel terms and to provide context around the new trends in the sector. •Establish new relationships with regional hotel chains in MX & CAR and improved commercial conditions, reducing attrition and cancelation terms adding a 0% penalty risk at signing as well as renegotiating rates with RIU, Melia, Barcelo, AM Resorts, AIC, Catalonia, Grupo Posadas, Grupos Hotelero Santa Fe, Iberostar, Palladium, etc.•Lead team efforts to establish and open a communication channel with Tourism Boards and CVBs in US, MX & CAR and added new marketing goals to increase the support from those entities. We were able to negotiate $500k+ in incentives from main destinations. -
Area Manager CaliforniaHotelbeds Group Jun 2018 - Apr 2021Palma De Mallorca, Balearic Islands, Es• Maintain an overall retention rate of over 90%, with a 40% increase among strategic partnerships over the past two years, while creating and expanding relationships with suppliers throughout California by optimizing contracts, including favorable ARI. • Collaborate with our sales, revenue and commercial excellence teams to accelerate growth and improve processes to reduce the cost of distribution for each room.• Strategically leading account management teams in California. We managed to be the top team 2 years in a row selling printed and digital marketing in the region. We merged all hotel contracts during the integration into one platform with a successfully result of over 75% of contracts renewed with live rates and inventory for 2018-19.• Manage campaigns in Salesforce, including our Black Friday campaign with supplier partnership growth in the double digits over the 2018 campaign, which was accomplished through strategic audience targeting and value-driven initiatives. • After the consolidation we were able to regain market share and grow 14% from the starting point and currently growing 7% in current fiscal year.• Partner with decision makers at Marriott, Hilton and IHG VP of revenue/sales, GMs, and DORMs/DOSMs including management companies and global chains. -
Market Manager Los Angeles, Orange County And San Francisco Area.Gta Apr 2015 - Jun 2018London, London, Gb• Launched a plan to identify key revenue drivers, which included increasing the number of successful searches and click-throughs by more than 60% through additional and flexible offerings, leading to more than 2 years of consecutive growth.• Directed a strategic marketing campaign that led to 35% year-over-year growth in bookings while also adding 40% more hotels to the Anaheim and Downtown LA portfolio by combining these campaigns with trade fair and travel show attendance• Awarded as the top performer in 2017 by selling over $150k in marketing materials, such as brochures, digital campaigns, and supplier overrides through the development of various marketing strategies and packages• Inspected and adapted to the changing market through regular monitoring of weekly, monthly and quarterly performance analytics to ensure that room booking revenue and growth targets were being hit. -
Market Manager Latin AmericaGta Apr 2014 - Apr 2015London, London, Gb• Implementing and overseeing strategic plan that defines key and potential revenue producers to be targeted in each destination. This helped to grow the Colombia market in 3 digits and the Uruguay market in 2 in 2014 vs previous year in room nights.• Directing market strategy that specifies revenue producers to be targeted for potential business growth in the period. Bogota, Cartagena and Montevideo was the main focus where I managed to increase our reach and scope adding over 40 properties which is a significant growth on the B2B space.• Creating a communication plan with lodging partners including marketing and merchandising opportunities and develop marketing strategies to support growth of each supplier. The number of offers added to the global/regional campaign grew over 50% compared to previous year.• Monitoring monthly/quarterly performance. Schedule regular meeting/phone calls to secure growth in room nights and revenue while tracking yearly performance using in-house data systems and providing suppliers with source markets, LOS, market trends, Comp Set analysis analytics to facilitate their decision. -
Account Executive - ArgentinaDespegar.Com Sep 2013 - Apr 2014Bvi, , Vg• Creating and expanding relationships with suppliers to add new properties and improve current contract conditions (ARI, availability, rates and inventory) competitiveness have improved in 15% and I managed to grow my portfolio over 40%.• Advice hotels on the creation of new strategies and best practices of Despegar.com. Get knowledge and apply best commercial practices to obtain competitive rates, allotment and availability. Along the year I conducted individual meetings to raiseawareness on how to load promotions (Last Minute, Early Booking, etc), add availability and the general use of the extranet.• Coordination of workshops and presentations for suppliers in different destinations to raise awareness about Despegar.com on how to best use our tool and what were the benefits of partnering with us. After each presentation the ratio of new hotels signed was over 80% of the attendees. • Expand and maintain the marketing channels of Despegar.com playing a positive role in social media sharing FB, TW and LinkedIN news and pages and also recommend to every new supplier to subscribe to all our channels. We gain over 10% of market share in my region due these actions. -
Revenue Manager / Reservations SupervisorSavoy Hotel / Two Hotel Buenos Aires Jul 2012 - Sep 2013Copenhagen, Capital Region Of Denmark, Dk• Oversee revenue management and distribution strategy of the hotel and manage day to day yield operations. • Create and develop pricing strategies in conjunction with the individuality of each hotel and provide weekly dynamic forecast of expected results, variances and budget comparisons.• Manage and oversee strategy for all 3rd party distribution. Responsible for assessing, analyzing and pricing group business strategies. Analyze overall monthly hotel performance and provide summary report with recommendations to improve long term strategies. • Ensure all related systems are configured correctly, validated and working to full capacity. Oversee and audit the standards and operations of the reservations department. Ensure web site booking process is maintained up-to-date and functional. • Responsible for best practice standards to include: competitor analysis; environmental scanning; market modeling; distribution yield management; business mix yield management; length of stay yield management; inventory availability by channel; pricing control and new pricing concepts. • Evaluate performance of distribution partners and contracted rates (OTA, FIT, tour operator, corporate, consortia, crew, groups, etc.). • Reduce the cost of distribution by finding new less expensive means of delivering business. • Prepare outline for and support the annual revenue budget process. Inspire Hotel’s HODs to further embed a revenue management culture. -
Assistant Director Of Sales And MarketingGrupo Pestana Dec 2007 - Jul 2012Pt• Generate and maintain major accounts and assigned segments through various sales • Ensure thorough and complete coverage of sales team for a comprehensive client servicing, achieving targets and maximum productivity. • Ensure that selling strategies are adhered to during negotiations and maximizes up selling opportunities of sales team. • Review direct competition and ensure complete awareness by all sales team of competitor’s activities at all times. • Consolidate month end sales report applicable information and be actively involved in the preparation of the marketing plan as requested by superiors. • Actively participate in achieving hotel’s budgets especially rooms budget. • Community manager (Facebook - Twitter - TripAdvisor). • Creation of promotions and packages (Pestana.com). • Responsible for content (OTA's - WEBSITE).
Sergio G. Skills
Sergio G. Education Details
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University Of Buenos AiresMarketing -
Instituto Superior De Enseñanza Del Automobil Club ArgentinaHotel/Motel Administration/Management
Frequently Asked Questions about Sergio G.
What company does Sergio G. work for?
Sergio G. works for Webbeds
What is Sergio G.'s role at the current company?
Sergio G.'s current role is Director - Regional Chains.
What is Sergio G.'s email address?
Sergio G.'s email address is se****@****llen.co
What schools did Sergio G. attend?
Sergio G. attended University Of Buenos Aires, Instituto Superior De Enseñanza Del Automobil Club Argentina.
What skills is Sergio G. known for?
Sergio G. has skills like Leadership, Tourism, Recepcionista, Gerencia De Hoteles, Yield Management, Comunicaciones, Strategic Partnerships, Online Marketing, Hotel Booking, People Management, Estrategia Empresarial, Interviewing.
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