• Brand development, campaign management and consultancy for national and international clients in F&B, Real Estate, HoReCa, Technology and Event industries.• Creating communication strategies and integrated campaigns with a strong emphasis on PR, Social Media, and 360° TTL advertising including OOH and TV/Radio campaigns.• Client list includes EXIT, Knjaz Miloš (PepsiCo), Carlsberg, Heineken, PMI, Coca-Cola, Mesh Robotic Construction, Silosi Beograd, Keramika Kanjiža, Gastrošor, Artklasa, Avalon Production, Guitar Art Festival, Mikser, Apgrade, UGS Pro, GigArt, Executive Pro, etc.

• Brand creator and the head of the No Sleep platform by EXIT and Guarana (Knjaz Miloš).• Developed its main creative concept and the synergetic model of partnership.• Made business plans and P&L forecasts with the consecutive top to bottom growth and success.• Managed key processes from fundraising to overall programming, stage design, art direction and integrated campaigns that led to sold-out events.• Providing advertising services for the title sponsor with copywriting, full TVC production and art direction for OOH and Digital campaigns.• In five years, No Sleep grew into an internationally acclaimed brand consisting of: No Sleep Festival (Belgrade, Serbia)No Sleep premium energy drink by Knjaz Miloš (PepsiCo/Matoni 1873) No Sleep apparelsNo Sleep stage at EXIT Festival (Novi Sad, Serbia)No Sleep stage at Sea Dance Festival (Budva, Montenegro)No Sleep events in New York, London, Barcelona, Sao Paulo, Rome, etc.• In January 2020, No Sleep won the most prestigious industry award (EFA) and is currently holding the title of the Best New Festival in Europe.nosleepfestival.com

• Head of the overall communications, leading departments for Public Relations, Social Media, Audio-Video Production and Copywriting on all projects including EXIT Festival, No Sleep Festival, Sea Dance Festival, Sea Star Festival, Festival 84 and many more.• Created strategies and standards for all communication used in PR, community management, advertising, brand and BTL activations while also helping public affairs, media buying, fundraising and other processes.• Led strategic partnership with Viber (Rakuten) in cross-promotion and feature development.• Main Programming Board Member and one of the A&R managers/talent bookers, constantly driving innovations in stage design and the overall customer experience.• Creator of the LIFE Stream, EXIT’s biggest social project so far, supported early by Greenpeace and today partnering with UN World Food Programme, the latest Nobel Peace Prize laureate.• Developed communication for CSR projects with the Serbian Government, Delegation of EU in Serbia, British Council, NURDOR, Novak Djokovic Foundation, NIS, Heineken, McCann, RTS, Prva, Blic…exitfest.orgsavelife.stream

• Co-founder and a brand originator of an event company known for its market-leading position in Belgrade in the area of today's most popular electronic music. • Planned and executed campaigns with an emphasis on public relations and social media advertising. • Promoted events at premium locations like the Belgrade Fortress, featuring top global acts such as Laurent Garnier, Helena Hauff, Richie Hawtin, Solomun, Sven Vath, Nicolas Jaar and many more, sponsored by Coca-Cola, Red Bull, Carlsberg and Japan Tobacco International.apgrade.org

• Head of marketing and communications for one of the five largest guitar festivals in the world, taking its image to the next level for wider audiences and driving its sales into eight years of consecutive success.• In charge of all media planning/buying (TV, Radio, Print, OOH, Digital), publicity, community management, social media advertising, content creating, copywriting and production of TV/Radio ads.• Campaigns for shows by Sting, Ennio Morricone, Herbie Hancock, Paco de Lucia, Mariza, Luz Casal, Jorgos Dalaras and dozens more, sponsored by the Ministry of Culture, City of Belgrade, Erste Bank and embassies of USA, Spain, Italy, Norway, etc.• Marketing and tour management for Kings of Strings, a supergroup of three guitar virtuosos Tommy Emmanuel, Stochelo Rosenberg and Vlatko Stefanovski (2011/12).gaf.rs

• Managed the biggest Serbian branch at one of the biggest regional production companies with a focus on full campaign management, fundraising, production and public affairs on various levels. • Handled sponsorships by Molson Coors, Carlsberg, Knjaz Miloš, Raiffeisen Bank, Philip Morris International, Red Bull and grants by U.S. Embassy and the City of Belgrade. • Promoted and co-produced shows by Amy Winehouse, Bob Dylan, Iron Maiden, Green Day, Ozzy Osbourne, Carl Cox, Billy Idol, Diana Krall, Morrissey, Deep Purple and many more.avalon.mk

• Managed one of the most active bands from Belgrade at the time, building their profile from the unsigned newcomers to an MTV EMA award nomination for the Best Adria Act. • Booked and tour managed record number of shows for a Serbian act two years in a row increasing the average fee threefold and establishing them among main regional acts at major festivals in ex-Yugoslavia.• Executive production of two studio albums in hard copy, several no.1 singles and music videos with.

• Head of PR department and a spokesperson on all projects, leading double-digit teams for Public Relations, CSR and early Community Management at the upcoming social media.• Bought first ever Facebook ads for EXIT back in 2009 for the revenue of 160.000 EUR with only 500 USD invested across five countries.• Projects included EXIT Festival, Cinema City, Madonna, Tuborg Green Festival with (Red Hot Chili Peppers, Depeche Mode…); Beck’sperience (The Chemical Brothers, Massive Attack…) and many more.

• In charge of sales and marketing in Bosnia & Herzegovina, creating new sales channels and running locally tailored campaigns.• Produced promo events from 1.000 to 7.000 attendees and chartered buses for customers.

• Managing cultural center with year-round concerts, workshops, exhibitions, panels, etc.• Supervising projects, grant applications and donor relations.