Sahar Heidari Email & Phone Number

Chicago, Il, Us

Rochester, New York, Us

Rochester, New York, Us

Rochester, New York, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

• Utilized syndicated market research and both qualitative and quantitative research methodologies such as Conjoint Analysis, Ad Research, Brand Perception, TURF Analysis, Focus Groups, etc. to understand barriers, motivations, and consumer behaviors to answer any business questions or challenges• Provided market trends and consumer preferences to recommend food and beverage offerings for entertainment venues, office buildings, hospitals, and higher education campuses across the country• Developed proprietary tools such as a Tableau dashboard automating the syndicated market research report process, reducing time of the report building process by 63%, as well as a TURF tool that allows for client-facing interaction and customization• Manage day-to-day client, partner, and vendor relationships• Presented E15 capabilities at a client conference and new business pitches which lead to an extension on a 10-year client contract, as well as new business with a large entertainment venue • Created internal-facing whitepaper based on focus groups, quantitative survey, and conjoint analysis to understand behaviors of executive-level decision-makers• Managed intern through day-to-day job function, as well as a 10-week intern project that was presented to the C-level executives at Levy• Helped develop and optimize end-to-end voice of the customer (VOC) program for venues across the country• Supported the creation of experience strategies for entertainment venues and hotels based on behaviors, preferences, and motivations of target consumers

Calgary, Alberta, Ca

Calgary, Alberta, Ca

Embedded specialist at We Are Unlimited.Social Analyst Responsibilities:-Utilize social listening to architect brand and social strategy for award-winning campaigns -Developed a brand advocacy measurement framework in tandem with McDonald’s Director of Global Social Media Intelligence-Produce qualitative and quantitative analysis on campaigns, corporate announcements and brand crises for McDonald’s US stakeholders including the President and CMO-Provide analysis and optimizations for organic content and campaigns-Analyze competitor offerings and response on social media to understand competitive brand and product resonance with consumersPrimary Tools: Netbase, Sprinklr, Unmetric, Mintel, SimmonsWebsite Analyst Responsibilities: -Lead McDonald's US website analytics and data governance-Developed real-time data studio dashboards for client and internal use-Provide analysis and recommendations for page and overall site optimizations via Adobe Analytics-Deliver weekly analysis on campaign page performance Primary Tools: Adobe Analytics, Data Studio, SimilarWeb

New York, Ny, Us

-Identifying areas of optimization for Media campaigns and business opportunity-Creating visualizations to help clients understand Media performance and areas of improvement-Expertise in building fully integrated Tableau Dashboards -Experience in R programming language to directly connect various APIs with a streamlined data extract-Providing data strategy and tagging implementation to large eCommerce clients-Certified in Google Analytics, DoubleClick Manager, and Adwords

New York, Ny, Us

-Measurement and reporting on a telecommunications company’s influencer campaign to identify opportunities to optimize for future influencer strategies.-Competitor analysis of social strategies to distinguish positioning for a large grocery retailer’s 2017 content strategy.-Segmenting and profiling owned social audiences to better target 2017 campaigns.-Analysis of Facebook’s relevance score and the factors that affect positive and negative feedback, CPC and CPM, as well as best practices on content types.-Data pulling through Facebook Business Manager, Twitter Ads, and Iconosquare that help frame insights into top and low performing content.-Conducting research and focus groups on media habits and trends among Millennials, pet owners, grocery shoppers and those in the STEM field.

Redmond, Washington, Us

-Research on student preferences and application of the Surface Pro 4 versus the iPad Pro in an educational setting.-Gathered data through Qualtrics surveys, focus groups and observations.-Analyzed and developed insights for Microsoft to implement in future campaign strategies.-Presented findings to the Hardware team at the Microsoft campus in Redmond, WA.