Building the next big thing in the fitness space, featuring true gamification and AI. Fitness has never been this fun.

Connected Papers is a free, online tool for visual discovery and exploration of academic papers.It has reached over a million users in just 12 months, growing via continuous social media virality and word of mouth. Reception on social media has been spectacular.It is a self-funded passion project gone mad, created by friends over many weekends. My role:- Designed the wireframe and visual language of the website- Iterated and improved the UX-UI design post-launch- Influenced and informed the product decisions

Create is a top UX design agency in Israel, as well as a leading school for UX design.Personally led and oversaw many UX design projects with companies in the industry.Led a team of talented UX designers. Established work methodologies and provided professional guidance.Worked with companies of all kinds and sizes: B2B/B2C, corporate/startups, tech companies, etc.

Market research, user research, conversion rate optimization, wireframing, prototyping, usability testing, product counseling.

Yad2 is Israel’s largest online marketplace for real estate, cars, second-hand products, jobs, and more.I was part of a newly recruited team responsible for a complete redesign of the aging website. - Participated in establishing a new design and graphic language for a responsive website and the mobile app. - Verified our design choices with usage analytics, usability tests and user interviews.- Led the design of several features, such as: car comparison, real estate representation on the map.- Worked closely with the developers to guide the design implementation