•Documented project scope, high-level business requirements and functional requirements.•Liaised internally across Project Manager, UI/UX Developer and testing team to ensure the project requirements are aligned to project scope.•Mapped “As-Is” and “To-Be” business processes using swim lane methodology.•Authored and reviewed use case documents in order to provide meaningful recommendations for screen designs, user acceptance testing (UAT), and validating results.•Defined the scope of data requirement by designing Data dictionary and ER Diagram.

•Analysed multiple landing pages using MailChimp which increased the conversion rate by 6.5% and the SEO hits by 25%.•Increased the sign-ups by 15% by analysing Hotjar Heat map to identify user interaction and A/B testing on the landing pages.•Created customer segmentation using data from Google analytics based on demographics to identify target customer persona. •Assisted to create strategic content by analysing the events that have high customer view duration for boosting views and reach-ability using Facebook Ads.

•Calculated monthly Customer churn rate & growth rate to analyse the churned customers app behaviour, the insights helped to decrease the churn rate by 8%. •Recommended strategies which increased customer retention by 30%, by implementing targeted marketing for customer segments based on behaviour of app-usage. •Created SQL queries to obtain the desired database to analyse the customers for the application session data.•Analysed the application usage based on population demographic by country using Excel and Tableau.

•Discussed sales strategies with sales territory manage which increased store sales by 7% of Samsung products.•Organised team meeting with the store staff to present Samsung promotion campaign and inform all the product features.•Performed stock analysis to maintain buffer stock during product launch for the store manager to coordinate timely delivery of products to the customers.•Interacted with customers to promote new launched products and peaked the KPI’s for sales target.

•Attended weekly/daily meetings with intraday and operations teams to review previous and current weeks actual-to-forecast performance •Executing the queries and gaining meaningful results for Customer Lifetime Value (CLTV), Average Revenue Per User (ARPU), Billing success rate, Customer Acquisition Cost (CAC), Return on Investment (ROI). •Created dashboards and pivot charts in excel to identify operational performance trends and KPI for visual reporting.•Prepared interactive data-driven reports to support marketing and customer driven decisions.•Analysed Operation level Agreements (OLA’s) on a day-to-day basis, communicating response time insights and maintaining adherence of the same.•Presenting reports on various matrices, and sharing the same with departments, clients and key stakeholders.•Gathered client requirement using the Requirement Traceability Matrix in order to ensure that the testing team has no difficulty in understanding the software.

Project: Loop-RunFormulated Guidelines of the loop-RunDesigned all supplier Pickup plan in accordance with the guidelinekan-ban implementation throughout the supply chain process of 25 suppliers.Cost effective implementationProject lead to the Cost saving of $60,000 per year for the company by saving the transportation cost given to the customers in product costing.

•Trained and supervised students & support staff; provided the team with an appropriate communication protocol and a scope.•Liaised with the Marketing Officer to promote events•Identified the objectives of the event and the respective KPI's that must be met to accomplish those objectives•Attended team meetings to plan event scope, establish and monitor budgets, review administrative procedures and discuss objective status.•Plan and book a strategic venue for the speakers, participants and the audience.•Prepared Event-Day checklist and an event script for each speaker.•Organise one point of contact for the speakers and provide them with their special needs, accommodations and equip them with event-day procedures.