Key Tasks: 1.Amplify brand initiatives for editorial SOV in traditional and digital media. Identify and create innovative opportunities to drive brand thought and build perception, leverage key opinion leader framework to enhance brand associations and endorsements.2.Identify media collaborations and partnerships to enhance brand association, credibility and visibility3.Study media mix modelling to understand and deploy better planning and optimal performance solutions4.PR & Digital Hygiene: Developing & disseminating media releases, build & sustain networks with stakeholders & influencers to position brand identity. Manage all aspects of digital development, engagement and outreach for Personal Care brands of ITC including content strategy and promotion. Set up and manage ORM and develop systems & processes for CRM and any emerging crises. Introduce innovative clutter breaking collaborations online and sustained media and platform outreach programmes to build advocacy and credibility.Achievements:•ET Brand Disruption Awards 2021 – Savlon •Digixx 2021 Gold for Vivel’s Voice of Art initiative•ET India Digi+ Award 2021- Silver for Vivel Voice of Art•IPRCCC 2021 – Gold for best Public Awareness Campaign during a pandemic for Savlon•IAMAI 2021 – Silver for Best use of Instagram for Vivel’s Voice of Art initiative•EMVIES Gold in Integrated campaign for Savlon’s Braille Initiative 2019•Gold Lion in PR for Savlon Healthy Hands Chalk Sticks – Cannes Lions 2017•Bronze Lion in Corporate Communication and reputation category of PR for Savlon Healthy Hands Chalk Sticks – Cannes Lions 2017•Recognized as one of the top 10 best PR campaign in the world by Global SABRE Awards at Miami in 2017•PR SABRE (SouthAsia & AsiaPacific) 2017– Platinum SABRE, Diamond & Gold Certificates of Excellence for Vivel’s Ab Samjhauta Nahin and Savlon’s Healthy Hands Chalk Stick campaigns ,Superior Achievement in Brand Building and Creativity.•Developed PR function in Personal Care Buss

1. Execute media relations and media knowledge across the Group’s Media Relations process 2. Help develop and Coordinate with business verticals for information for programmes / documentation given various media requirements from time to time3. Develop Key Media Messaging Documentation: vis-à-vis geography / issue / business-vertical 4. Support pro active media engagement assignments, prepare appropriate media plans 5. Handle press queries. Prepare briefing documents, documentation. (Releases, FAQ’s etc.) for Media6. Managed as part of the communications team, the launch of the first oil at the KG Basin. 6. As part of the communications team (on deputation), handled the launch of Reliance Retail - Trends, Jewels, Digital and the tie up with Hamleys

1. Build communication plans for investor relations including listings, IPO, associations2. Design brand collaborations to drive investor education3. Create the BSE signatures (Assisted in change of identity, installation of the BSE Bull, installation of the live NDTV ticker on the BSE facade)4. Develop and maintain media relations

1. Develop consumer insight based communication for brands2. Build associations and partnerships with key stakeholders 3. Organise / drive participation for state and national level agri trade fairs 4. Assisted in the launch of frozen foods