Key Responsibilities in the position - Curation of outreach events that would target the right TG for the brand - Managing and strategizing the social media plan for the brand - Identifying and creating the brand voice and the tonality of the brand- Marketing offline of the products- Outreach for B2B collaborations to create better recall for brand

Curate Culture and Events --> Strategically host cultural events to engage our target audience.Innovate Merchandise--> Lead R&D to keep our merchandise fresh and trendsetting.Execute Social Media Strategies --> Implement dynamic social media campaigns for on-ground events.Build a High-Performing Team--> Recruit and manage brand managers, designers, social media experts, interns, and merchandisers.Adapt Hard Seltzer Strategy--> Continuously analyze and refine our hard seltzer approach in the Indian market.

Key Responsibilities as Business Head:Budget Management--> Oversee and allocate the entire league's budget to ensure financial goals are met and resources are optimized.Team Sales --> Drive the sale of individual teams, aligning with budget objectives and revenue targetsSocial Media Leadership--> Develop and execute comprehensive social media strategies, ensuring impactful presence and regular performance reporting.On-Ground Visibility Design--> Strategically design and implement on-ground visibility plans for the league, sponsors, and teams to maximize brand exposure and engagement.Brands Sponsored During My Tenure--> Svami, RAW pressery, Epigamia, Social, El Sol, FlaxCity, Snackamore, Continnum, Bodog, Fast & Up, The Den, Mr. Makhana, D'Hybrid, Mountain Goat, Gayzi, Bumble, WeirdLabs, Whey Ice Cream, Divo, GoPlay Book

Key Responsibilities as Business Head:Budget Management--> Oversee and allocate the entire league's budget to ensure financial goals are met and resources are optimized.Team Sales --> Drive the sale of individual teams, aligning with budget objectives and revenue targetsSocial Media Leadership--> Develop and execute comprehensive social media strategies, ensuring impactful presence and regular performance reporting.On-Ground Visibility Design--> Strategically design and implement on-ground visibility plans for the league, sponsors, and teams to maximize brand exposure and engagement.Brands Sponsored During My Tenure--> Svami, RAW pressery, Epigamia, Social, El Sol, FlaxCity, Snackamore, Continnum, Bodog, Fast & Up, The Den, Mr. Makhana, D'Hybrid, Mountain Goat, Gayzi, Bumble, WeirdLabs, Whey Ice Cream, Divo, GoPlay Book

Ket Roles & Responsibilities1. Organising Hygiene across all social media platforms - Instagram, Youtube, Twitter.2. Maintaining rapport with artist for new releases and drops for music video for Social Media 3. Creating streamline for previous database of music4. Writing all PR emails and Database emails to create buzz around new releases 5. Covering on ground events Key Artists to have worked with Seedhe Maut, Prabhdeep, Ahmer, Ali Saifuddin, Paper Queen, DJ Blunt, Tienas, DJ Uri.

LSDxp OR Learn Social Dancing ExperienceIs an IP meant to create more legitimate work for the dance community. In 2017, when the general consensus was that dance in the Indian Community would not make money, or that as a community we were willing to pay through our nose to get international faculty, but the India Dancer (No matter how good) would be treated as a local and make no money - this festival was entirely created, taught and performed at by the Afro Latin Community of India and was the only business that made a return.

Apostrophe 99 allowed me to work in a commercial environment for musicals like Chota Bheem to understand the large scale business aspects to make ticketed events in India. This was done under the tutelage of Rahul Vohra, is one of India's premier Musical Mentors with over 1000 shows acclaimed Internationally and Nationally. I learned how to pitch, execute and materialise ideas from its inception script, to actually sitting in a warehouse to make the final product. Nothing was impossible here.

Bailamos - India's Largest Dance ConventionIn 2015, the confluence of dance and convention was only something that only existed within smaller schools and districts of India. Bailamos was one of the first "Dance Festivals" to bring together Learning, Partying, Growing and evolving the dance ecosystem. This was the first festival where I closely shadowed one of my dance mentors who truly found a way to bridge the gap between how to stick to you passion and how to grow the business angle of it. And what I realised from then until now as well, is that it will eventually come down to how you built the community, and your product will always be secondary.