Sahib K. Email & Phone Number

Toronto, Ontario, Canada

• Plan, create and execute omni-channel campaigns based on GTM strategy for government legal departments/professionals across the United States with the goal of demand generation.
• Ideate B2B marketing initiatives for Federal, State, and Local US government agencies.
• Work closely with sales teams, leadership, and business development representatives to produce sales packages/collateral for use across tradeshows, webinars, pitches, ABM campaigns, etc.
• Manage multimillion-dollar budgets and monitor KPIs using tools including Salesforce Marketing Cloud, Tableau, and Adobe Analytics.
• Collaborate with product, content, and brand marketing teams to translate strategies into awareness and demand generation programs.
• Deliver high lead generation rates and optimized marketing funnels for sales growth.

North America

• Collaborated with external partner (Sitecore) to develop and execute marketing strategies, fostering mutually beneficial relationships and driving growth through joint events, initiatives and campaigns.
• Worked as part of a team to manage marketing relations and collaborative communication streams.
• Took ownership of managing and planning all marketing collateral related to a set of dedicated strategic partners, including content for events, case studies, website, social communication, newsletters, email.
• Partnered with different departments of Corporate Marketing team to ensure projects are completed timely, on-brand, and with required depth and quality.
• Designed specific tactics, channel distribution, and competitive analysis for partner channels.
• Played an integral role in ownership of MQL to SQL pipelines with a focus on ROI propositions and retrospection of campaigns.

Canada

• Marketing Strategy and Execution
• Planned and implemented a variety of marketing and communications activities across the marketing mix aligned to and in support of global strategic priorities.
• Managed marketing plans and key stakeholder relations to execute key marketing campaigns on time and to budget.
• Worked with inputs from global leadership, assumed end-to-end ownership of the creative development of materials including design, editorial content, thought leadership, digital materials (e.g. infographics and social.
• Effectively communicated campaign elements to internal and external audiences to build awareness and adoption for campaign and service/solution activities.Internal Network Collaboration
• Worked closely with Global ADs, global and national practice marketers, and the global KPMG Alliances team, as well and Global Internal and External Communications teams to support network engagement and adoption of.

Toronto, Ontario, Canada

• Responsible for owning and mastering market intelligence for consumer devices and device partner solution sales teams in North America.
• Owned quarterly traffic sheet generation, ensuring content was findable, intent-relevant and optimized.
• Managed the placement and distribution of downloadable, gated, and ungated content for both external consumption and internal accessibility.
• Compiled and delivered quantitative statistics and data of simultaneously operating marketing campaigns and make recommendations for the improvement of future campaigns.
• Created and maintained documentation and scalable processes to reinforce and input correct, accurate data to measure performance.
• Liaised with design agencies, copywriters, social media command center, and web development teams to ensure projects were on track and at peak quality.

Toronto, Ontario, Canada

Supported and enabled global marketing campaigns and content creation for Microsoft account through end-to-end planning/analysis services and seamless cross-engine approaches for project management. Managed project campaigns and budgets in the scope of asset delivery, core KPI measurements and meeting corporate-driven marketing objectives and timelines.

Toronto, Ontario, Canada

Social media management and engagement, including driving lead generation as well as strategizing, planning, and executing communications calendars. This was achieved via contributing to and implementing local and corporate social media strategy (paid and organic) for consumer facing devices, partner reseller campaigns, and product/software services..

New York, New York, United States

• Planned and developed course content for freshmen college remediation/advancement programs, from on-campus student recruitment to marketing campaigns to curriculum management using state guidelines.
• Designed and led 1–2-hour long information seminars and workshops in a formal classroom environment to coach peer leaders and generate leads of potential student recruits.
• Wrote, reviewed, and evaluated individual program documents for college-wide distribution, while providing support to Associate Director by developing proposals and project briefs.
• Integrated technology for learning engagement: PowerPoint presentations, social media channels (Instagram, Facebook, Hootsuite, Twitter) to elevate follower count to 1000+.
• Created engaging campaigns, cross-collaborating with inter-departmental social media teams.

Toronto, Canada Area

• Maintained a high volume of written and phone communications with casting directors and producers, coordinating casting session requests, studio booking and setup, camera operator staffing, and provision of audition.
• Provided technical support through on-the-spot problem solving and troubleshooting of software and camera hardware/equipment.
• Supervisor and scheduler for 9 studio crew staff members and C-level executives.

Toronto, Canada Area

• Worked with a team of 5 to advertise live entertainment tours across Canada for family shows and musical acts in venues with seating capacity up to 3000. Demonstration of data-related business acumen:
• Conducted media buys with local/national TV, print, and radio stations using traditional media.
• Pitched ideas for/draft e-Blasts and press releases, keeping consistent with Koba brand vision.
• Optimized data tracking systems using Microsoft Excel for tour merchandise product management, streamlining inventory counts and generating monthly revenue analysis reports.
• Transcribed and edited influencer phone interviews for website publication/audience consumption.

Mississauga, Ontario, Canada

• Researched innovative CRM technology solutions (incl. Jack Rabbit, MindBody, Sugar) to streamline communication and account logistics for competitive athlete program consisting of over 200 accounts.
• Selected and implemented web conferencing technology for increased accessibility and productivity during staff meetings led concurrently with Executive Director.
• Slashed payroll/benefits administration costs 30% by negotiating pricing and fees with vendors, while ensuring the continuation and enhancements of services.
• Financial acumen demonstration through conflict resolution of account balances/discrepancies, payment setup and acceptance on point of sale, and troubleshooting software (QuickBooks Pro).
• Rewrote and presented health and safety handbook and club policies manuals with up-to-date protocols after consulting local safety experts.

Toronto, Canada Area

• Liaised with delegates, registrars, and administrators from 45 post-secondary institutions in Ontario.
• Assisted with development of logistics and business plan for University Showcase event including itinerary, catering, and day-of maintenance.
• Created EventBrite event page to track and coordinate registrations and RSVPs for budgetary maintenance.
• Drafted newsletter text using Mail Chimp and Constant Contact to be sent out to higher education executives working across Ontario Ministry of Training, College and Universities.
• Recorded minutes for province-wide meeting of educational administrators.

North York, ON

• Directly oversaw event project management from pre-production to post-production, including liaising with high-profile clientele to develop a strong professional relationship and ensure returning business.
• Organized task management and delegated roles during daily morning meetings leading 2 teams of 3 graphic designers and 2 installers to complete multiple projects across the Greater Toronto Area (GTA).
• Established accounts with clients by networking during events and fostering relationships.
• Overhauled website content and re-wrote website text to re-align with modernized brand vision.
• Proven growth of social media presence tenfold, from 200 followers to 2000 in under 3 months.

Mississauga, Ontario

• Tracked and inputted remittance information for clients from Canada/United States.
• Produced daily transaction records from Scotiabank/Wells Fargo.
• Frequently communicated with collectors to obtain remittance items before month-end.
• Organizational reformation of client invoices.

Toronto, Ontario

• Transcribed phone interviews conducted between researchers and patients.
• Researched articles pertaining to various cancers (i.e. testicular, cervical, breast) for palliative care department informative materials.
• Generated reports and entered data in SPSS, Microsoft Excel/Word, and Master Library.
• Recruited potential patients for research initiatives via cold-calls and in-person clinic visits.

Master Of Arts - Ma, Literacy And Language, 3.94

Bachelor'S Degree, Arts And Science

Activities and Societies: • Meal Exchange • Zeitgeist UofT • STAND Canada (U of T Chapter) • Pre-Med Society • Pre-Law SocietyBioethics.

High School, International Baccalaureate, 12

Activities and Societies: • Culture Fest • “Acafelons” A Capella Group • International Baccalaureate Conference • Photography Club •.