- I currently drive the creative vision for over 50 top brands by leading the agency's copy, content, and communications strategy.- Expanded the copy team from 9 to 30+ members in two years, implementing processes to optimize resources and enhance productivity.- Accelerated business growth by successfully pitching to and onboarding brands like Volkswagen, Wella, Tata Capital, HDFC, YES Bank, Meril Life Sciences, and Abbott.- Boosted American Tourister’s e-commerce and social media… Show more - I currently drive the creative vision for over 50 top brands by leading the agency's copy, content, and communications strategy.- Expanded the copy team from 9 to 30+ members in two years, implementing processes to optimize resources and enhance productivity.- Accelerated business growth by successfully pitching to and onboarding brands like Volkswagen, Wella, Tata Capital, HDFC, YES Bank, Meril Life Sciences, and Abbott.- Boosted American Tourister’s e-commerce and social media presence by leading the production of over 500 content pieces for the brand including 90+ video assets and 300+ stills.- Enabled Pluckk to achieve over 10 million impressions and expand its customer base by scripting and leading the production of a TVC featuring Kareena Kapoor Khan.- Helped Alia Bhatt and Reliance Retail’s Ed-a-mamma brand enhance their digital presence by creatively directing their autumn-winter collection campaign.- Empowered Zydus Wellness’ Sugarfree brand to generate over 20 million impressions by pitching, scripting, and creatively leading their 2024 campaign.- Optimized processes within the copy team by organizing workflows, task sheets, and AI adaptation for content.- Co-ideated and introduced a dynamic new way of creating social media content by shooting over 150+ pieces of original content over a 5-day period for a brand called Happier. Bagged the Gold trophy for this (Best Social Media Design category) at the afaqs! Marketers Xcellence Awards in 2021.- Earned the agency the Silver trophy for Best Corporate Brand Identity at the afaqs! Marketers Xcellence Awards in 2021 for my creative and strategy work on a brand called Egg Set Go. Show less

- Spearheaded creative thinking for various branding, website, social media, and digital marketing projects and retainers at the agency.- Developed efficient remote work processes during the pandemic, mentored and upskilled a team of novice writers, and led team bonding initiatives to ensure cohesion, efficiency, and synergy.

• Leading brand strategy and creative for a range of brands.• Heading, managing and mentoring a vertical of eleven copywriters and brand strategists within the Brand Strategy team. This involves managing multiple teams working simultaneously under me while ensuring perfect integration and cross-learning between the teams• Strategizing and planning digital advertising solutions for brands through extensive audience analysis, trend-watching and insight mining. • Spearheading all the… Show more • Leading brand strategy and creative for a range of brands.• Heading, managing and mentoring a vertical of eleven copywriters and brand strategists within the Brand Strategy team. This involves managing multiple teams working simultaneously under me while ensuring perfect integration and cross-learning between the teams• Strategizing and planning digital advertising solutions for brands through extensive audience analysis, trend-watching and insight mining. • Spearheading all the copywriting and content writing work, both in an executional and supervisory capacity. • Partnering with art directors to create compelling static and rich-media creatives that are well aligned to the brand’s identity and aid communication efforts.• Working closely with clients to co-create optimum advertising solutions for their brands. Liaising with them regularly to receive briefs, discuss progress, present ideas and pitch new concepts.• Taking on complete brand ownership by initiating big-picture thinking on the brand, identifying relevant opportunities, evaluating all marketing and advertising efforts and ensuring the right creative and strategic talent is aligned to build the best teams. Brands: Unilever's homecare vertical (Rin, Wheel, Vim, etc.), McDowell's No. 1 (Diageo), Star TV India (A 21st Century Fox company), Abbott India, SetWet (Marico) and LinkedIn India. Show less

• Generating high impact marketing and communication strategies and copy for brands across various industries.• Crafting creative strategy for brand launches, helping brands build their identity and ensuring voice of brand is maintained across interactions on all platforms.• Spearheading pitches by integrating business objectives with well researched and actionable insights to distill effective campaigns and brand strategies.• Managing and mentoring a team of Copywriters… Show more • Generating high impact marketing and communication strategies and copy for brands across various industries.• Crafting creative strategy for brand launches, helping brands build their identity and ensuring voice of brand is maintained across interactions on all platforms.• Spearheading pitches by integrating business objectives with well researched and actionable insights to distill effective campaigns and brand strategies.• Managing and mentoring a team of Copywriters and maintaining a clear organizational workflow.Brands worked on- Smaaash(USA and India), Kings XI Punjab, Marriott Hotels, HK Diamonds (USA) Godrej Nature's Basket, Lebara(Australia), ShareKhan, ItzCash (now EbixCash), Oberoi Mall, Star Bazaar and Oberoi Realty, to name a few. Show less

• Strategized, planned and executed effective ATL, BTL and social media campaigns for brands like Smaaash, Godrej Nature's Basket, Oberoi Realty, Oberoi Mall, ItzCash, Kings XI Punjab and more.• Copy and strategy lead as well as prime-contributor on a number of successful pitches.• Strategized and crafted copy for a number of websites for clients like HK Diamonds (USA), Sharekhan TradeTiger, Avendus and more.• Helped the agency build its video department by brining my… Show more • Strategized, planned and executed effective ATL, BTL and social media campaigns for brands like Smaaash, Godrej Nature's Basket, Oberoi Realty, Oberoi Mall, ItzCash, Kings XI Punjab and more.• Copy and strategy lead as well as prime-contributor on a number of successful pitches.• Strategized and crafted copy for a number of websites for clients like HK Diamonds (USA), Sharekhan TradeTiger, Avendus and more.• Helped the agency build its video department by brining my film-making expertise to the table. Conceptualized, scripted and produced professional video commercials for • Smaaash, FloChat, Sharekhan, Star Bazaar and Code 91+, thereby setting a quality reputation for the agency.• Successfully pitched and worked with a number of Australian clients like Servers Australia, Lebara, JW Computers, Jaycar and Around The World Consultancy.• Liaised as an account manager for clients like Sharekhan, ItzCash, Smaaash, Godrej Nature’s Basket and Chew Central and built a beneficial rapport with them. Show less

• Created, curated and produced content for the Bollywood YouTube channel Live9TV and the Bollywood website Films Of India.• Managed a team of writers, videographers and editors to generate meaningful and relevant content.• Leveraged the website Films Of India on social media by creating posts and running promotional campaigns.• Designed and executed SMM and SEM campaigns for the website and other brands.

• Extensively researched and wrote relevant Bollywood related news articles and features for the website Films Of India, resulting in notably improved performance.• Conceptualized, scripted and directed videos for the Youtube channel The Genius Donkey and reviewed movies for Films Of India’s Youtube channel.• Ideated and conceptualized videos for clients like Fox Mobiles, Rotary Club Of Powai, AMTOI, Treo Cookware, RedBrick Offices, FABS, Fonetizer and many more.•… Show more • Extensively researched and wrote relevant Bollywood related news articles and features for the website Films Of India, resulting in notably improved performance.• Conceptualized, scripted and directed videos for the Youtube channel The Genius Donkey and reviewed movies for Films Of India’s Youtube channel.• Ideated and conceptualized videos for clients like Fox Mobiles, Rotary Club Of Powai, AMTOI, Treo Cookware, RedBrick Offices, FABS, Fonetizer and many more.• Executed successful ORM campaigns by crafting press releases and PR articles for celebrity clients like Abhay Deol, Shahid Kapoor, Shael Oswal and others. Show less

• Wrote the story, screenplay and dialogues for a number of leading Indian TV serials like Adaalat on Sony TV for Contiloe Entertainment and Pyaar Ya Dehshat on Big Magic for Maverick Productions.• Worked on a number of popular Indonesian TV shows like Satu Cin Cin Dua Cinta and Bidadari.• Wrote the story, screenplay and dialogues for a number of films and assisted my father, Mr. Ajay Khamosh, on a number of other projects.