- Served as Account Manager and Brand Custodian, managing a portfolio of 10 key accounts across B2B & B2C domains- Spearheaded creation, execution and delivery of multiple 360 degree marketing campaigns- Formulated brand positioning strategy and messaging to craft compelling brand narratives- Identified key consumer insights through analyses of a brand’s core values and its audience- Managed cross-functional teams comprising content, design, marketing, digital and social media- Raised agency profile by onboarding new clients while establishing sales opportunities within the existing base- Key accounts include Bajaj Finserv, Activate and Finance, Stonelam Laminam, Kreate Global, Laangza and Noor Bank

- Conducted market analyses to create strategic insights and increase brand reach through Cross Network Promotions across 40+ channels- Tasked with the objective of transforming Zee Entertainment into India’s top ranked network- Supervised the brand relaunch of Zee Entertainment and lead planning for promo inventory- Responsible for analyzing consumer and user behaviour across genres- Lead the development and design of an internal web portal aimed at engaging stakeholders- Presented weekly reports to C-level executives- Performed qualitative and quantitative research to forecast changes and potential opportunities for Network properties

- Worked as Summer Intern in RMS Client Service Team at Nielsen India- End to End Project Management of the Nielsen Auto Ancillary and CPG Retail Trade Census- Set up the pre-field base for a large scale Brand Track Study in 55 cities across the country- Devised key Category & Industry insights to equip clients with actionable solutions- Worked on Ad hoc studies for Brand Evaluation, Market Assessment and Product Launch Mapping- Drove Business Development for Nielsen’s Syndicated Retail Establishment Studies

- Supervised and handled Manufacturing, Trading and Marketing processes- Worked directly with Key Opinion Leaders for physician targeting- Launched a new product & developed marketing strategies to promote it- Explored new market segments for legacy products- Established ties with local vendors for procuring raw materials- Optimized the size and structure of the sales force- Conducted initial training of medical sales representatives- Trained sales representatives on call planning and relationship selling techniques

- Managed end to end Recruitment process- Managed logistics for all Learning & Development trainings- Prepared Dashboards and Weekly Reports for the Talent Management Team- Revamped the MIS for India office