We at "PREESA" are working to create and establish a market for women's fabric-based bags that complement Indian and ethnic clothing as an alternative to leather and faux leather purses. Based on the response we have thus far got, we believe that there is room for both a strong domestic and foreign market expansion for the same.

• Tracked and reported on marketing campaign performancemonthly to help with optimizing current and future.• Created and deployed social media content, engaged withtarget audiences, and boosted reach with strategic adplacements.• Leveraged tracking data to segment target audiences, triggercampaigns and personalize content.• Implemented new strategies to improve click-through ratesand conversion.• Created social media content with innovative brandmessaging to support new product launches.• Mentored and trained teams in KPI analysis and performanceevaluation using Google AdWords and Google Analytics.• Increased brand awareness with ambassador partnerships andtargeted email campaigns.• Masterminded highly successful digital strategies for variousplatforms to attract customer engagement.• Created wide range of digital assets such as rich media onlineads and micro websites.

• Planned, implemented, and tracked sales and marketingstrategies to promote brand products.• Conceptualized brand identity and developed uniqueaccompanying graphic style and tone for use incommunications.• Monitored online advertising and social media campaigns toassess success of different strategies.• Developed innovative marketing campaigns based on keyobjectives.• Cooperated and worked closely with communications team todevelop marketing strategies to boost brand awareness.• Improved and boosted brand image by implementing focusedmarketing campaigns and engaging in professionalnetworking to support outreach.

• Evaluated consumer preferences and behaviors, combinedwith market trends and historical data, to adjust and enhancecampaigns.• Continually maintained and improved company's reputationand positive image in markets served.• Captured new customers by optimizing business strategies andlaunching products to diversify offerings.• Established, initiated, and optimized business developmentstrategies based on company targets, product specifications,market data and budget factors.• Generated 30% in sales through effective networking andmarketing strateg