and immersive experience designLeveraging transmedia content collaborators network and immersive experience design - to build games and test cross platform content

Indian Gaming Research Jun2023-Aug24(after 3 yrs international research - Europe US focused Jun 2020-23)1. Indian industry research - processes, needs, challenges, circumstances and sentiment2. Brand activation via gaming - agency/brands and studio needs, tech possibilities, changing agency and brand sentiments3. Mobile UGC game design on the go! works with cloud and mid range phone in developing and developed countries major players - platform testing, UX and community dev challenges, old and new UGC platforms' evolution: format, community and content4. Introducing game design principles with free tools and learning resources, Fortnite UEFN and paper prototyping: one on one, virtual and in person, 23yr old and 12yr old boys5. Gamers User Research - cross platform, genre, gender male and female, ages 10-14, 20-24, 28-38, 60+ yrsIndian Gaming Research - Studio heads- Ad and digital agencies - Mid-Sr career pros- Students- Early career- Publishers - Investors- Tech dev and marketing platformsFindings- Needs, urgent important: distribution innovation and sustainable revenue systems- Needs, not urgent (yet), v.important: game design and indie game dev biz education Opportunities- Gaming for social impact in education and meaningful connection- AI powered UGC transmedia creator tool- Brand Activation transmedia incl web3- Incubating indie transmedia creators- Gaming for mental well-being- XR gaming for social, physical well beingIntroductions made- Game dev studios and games to ad agencies for brand activations- Gaming tech founders to investors and publishers

Developing shorter pre-production cycles leveraging easily available tech.Collaboratively prototyping a virtual play and hangout space focused on creating social impact (health/applied education/finance), by leveraging the mutually beneficial networks we build.Using a no code toolset that lets us test and work, cross platform - primarily Youtube, Skillshare & Artstation Learning, docs & sheets, Canva, ChatGPT/Bard, HypeHype and Unreal Editor for Fortnite (UEFN). - Utilising AI to improve speed and overall quality of concept presentations, idea generation, custom soundscapes and admin/PR communication.- Production Scheduling incl knowledge sharing, team dynamics, necessary design & tech training - Research-based Scheduling market research, product/platform testing and conversations with potential customers and investors in the field- Schedule Revisions based on changes in collaborators' skill level, output, time availabilities and execution of committed work- Vision Refinement based on deeper understanding of reachable audiences, test responses, changing team and tech capabilitiesMarch - Collaborative Co-op Experiences - built a play space in UEFN that players 12-35 enjoyed.April - Session Based Games - an engaging single/multiplayer experience (proto) that can be played/experienced again and again in sessions.May -Translating Therapy Frameworks to video games - consulting mental health professionals.

My focus at the moment is UGC platforms and seeing if there is potential for people to learn to make games - with flexible team sizes and locations - and sustain themselves financially.Testing mobile and PC UGC game platforms personally - and onboarding other potential creator audiences for research- Validating potential to teach game design faster, develop quality content and generate sustainable revenue for creators around the world- Onboarded, observed and collected feedback about user experiences from varied gamer audiences including creative children, artists from other fields, early career game devs, senior citizens- Assessing the kind of satisfaction and experiences it can generate in short engagements- Looking for the simplest, fastest, most gratifying ways for audiences to be onboarded, learn the tools, create, share and get feedback- Testing complexity of existing tools/processes, onboarding effectiveness, player & creator progression potential- Mapping journey needed to teach game design faster, develop quality content and learning needed to survive as an indie dev- Testing effectiveness of existing processes/tools to reach the right audiences and generate revenue- Speaking to devs who can build this, understanding different tech/process considerations, and discussing alternate ways of going about it- Studying the various ways such a platform could monetize effectively and create value for its users- Collected feedback about gaming and game discovery habits- Trying different approaches to communicating the experience, tools and opportunities to understand what excites potential users

I provide inputs and help connect game devs to relevant people and resources to improve marketing and revenue generation efforts.My film work looked at strategic communication. That and an interest in branded entertainment helped me create ad agency/brand connects for studios.Looking at improving player communication, Martech and community development.- Connected game studios to ad agencies, for brand integration and other activations, to generate revenue and visibility.- Contributed to solo devs and small teams - volunteering, testing, getting user feedback - Connected relevant professionals to studio connectionsTesting AI, tech tools and platforms to setup in house marketing material, quality production of content on a flexible budget

Produced and directed a performance art film, exploring artistic journeys, gender and urban experiences.- To support team well being, established a positive feedback culture, resulting in high motivation and contribution.- Facilitated learning exchanges, enabling respectful collaboration.- Discussions built awareness of how gender changes common experiences.Presented and discussed at Through A Gender Lens - showcasing innovative approaches for gender equality, especially in education, art and media.

Managed cultural and corporate event venue - clients, operations and communications website, press and social.- Set clear expectations and priorities, and optimised frequent tasks.- Ran day to day business interfacing and worked with partners to organise necessary resources.- Conceptualised events, used targeted advertising to reach new customers.

Designed and oversaw production of tasks and games on a Big Brother style reality TV show.- Ensured timely execution, removed blockers by coordinating across departments (100+ ppl).- Directed art teams on prop production and task setup according to specification.- Learned the regional language upto working proficiency to connect better with local teams.

Created opportunities for people to do what they love - learn and grow holistically - and sustain themselves financially.With a strong foundation in IRL event production and digital marketing, building on ad film and reality TV production experience, and experience collaborating with freelance teams.Started in 2011 with design research and creative education workshops in Bangalore reaching ages 7-77, expanding to Delhi and Hyderabad, exhibitions and knowledge sharing networking events.By 2019 expanding to work with children with autism.Scaling up to take on B2B strategic communication film projects- NGOs’ awareness creation and CSR funding pitches - International business pitches for CorporatesStarting with in 2013 NGOs and small businesses - ₹50k to ₹2L budgetsBy 2017 working with large corporations on projects upwards of ₹10L2023 marked the transition to virtual worlds to create broader impact.Produced live creative experiences and commissioned films, collaborating with creative professionals. - Coordinated with clients, venues, press, artists, sponsors to manage schedules and finances.- Tested business ideas, iterated and refined services, workshops and events, in turn growing an audience, and a network of collaborators.

Directed external partners to produce a B2B film highlighting trade location advantages of Bangalore for cargo handlers and the airport’s existing cargo handling capabilities for international cargo airlines.- Delivered a high quality film, incorporating brand values and positioning, within the budget, by identifying collaborators, and communicating production requirements and constraints.- Kept production on track by maintaining deliverable schedules and performance goals, and providing production overview and frequent status updates to company representatives.- Adapted to changing client requirements while delivering promised quality by adjusting partner priorities and communicating consistent quality expectations through reference boards.

Produced and directed two short films for potential investors and volunteers/teachers respectively, to highlight the impactful work done and the approaches to care for children with autism.- Identified collaborators, set clear expectations and boundaries, ensured full understanding of production requirements, constraints and priorities for better partner management- Established a framework to achieve both primary and secondary goals within the constrained shooting time, without disrupting the school schedule and learning activities- Adopted a documentary style approach to create an emotional connection while communicating the essential aspects needed for corporate purposes

Pre-production and production on advertising films.- Gathered references to help the director find a desirable visual aesthetic - costume, set, shooting style, lighting, audio, etc.- Found solutions to unforeseen problems arising during production.- Supported with prep during pre production - sourcing materials, identifying collaborators - cast, location, props and more.