Anatoly S. Email & Phone Number

Tbilisi, Georgia

Riga, Latvia

Dubai, United Arab Emirates

As Regional Head of Business Marketing, I am responsible for driving growth and success in Eastern European, Cyprus and Central Asia regions as well as in mobile apps vertical. I work closely with sales, product, and other teams to develop and execute effective marketing strategies, build strong relationships with key clients and partners, and identify new opportunities for growth.

Dubai, United Arab Emirates

- Organizational Transformation and Strategy Development: along with the relocation to TikTok's UAE regional branch, I transitioned into the role of Program Lead. During a pivotal team reorganization, I conducted regular meetings and action plan discussions, sharing previous experiences and global best practices to navigate regional adjustments. Actively participating in developing the marketing strategy for Turkey, I ensured the team's engagement in key projects while leading a team of three members;- Gaming Vertical Facilitation and Regional Contributions: collaborating closely with the gaming sales team, I crafted a comprehensive marketing plan to support regional business growth. This included delivering case studies, providing social media support, and actively participating in external events. Initiating joint projects with the Pangle team not only saved costs but also created additional marketing opportunities. Orchestrating joint sponsorships in third-party gaming events, I collaborated with GBM-HQ to measure event participation success. Across emerging markets, I contributed to marketing activities and executed projects in Pakistan, South Africa and Turkey. Worked on TikTok Ambassador in South Africa and Turkey, led the first TikTok branded event in Turkey, called ForYou Summit 2022;- Educational Initiatives & Program Implementation: partnering with GBM-HQ, I conducted an audit of regional education projects, introducing global best practices. The successful launch of TikTok Academy across regional markets showcased our commitment to educational initiatives. Simultaneously, I spearheaded the rebranding of the internal hub to enhance interaction between marketing and sales teams;- Business Administration: ensuring alignment with GBM-HQ, I strengthened cooperation with XFN-teams through new established processes. Administering 3P suppliers' onboarding involved negotiating contracts and tracking progress to guarantee smooth business operations in 2023.

Moscow, Moscow City, Russia

Took over the role of Interim Head of Business Marketing in Eastern Europe and Central Asia, leading a dynamic team of 20 marketers.- Organizational Transformation & Strategic Vision: effectively managed the organizational change and transformation, providing a clear vision for the team's structure and implementing changes. Ensured permanent clear communication with the team members, identified potential risks and needs, enhanced coordination, and prioritized activities based on timelines, budgets, and resource loads. Conducted regular sessions with sales leads and cross-functional teams, aligning key priorities and tactical planning for regional business support;- Leadership and Achievements: successfully fulfilled Regional Head of GBM duties while heading local team, ensuring high levels of productivity and goal achievement. Completed tasks assigned by higher management, including filling open vacancies, training a new PMO, and onboarding a permanent Head of EE-GBM. Strengthened external partnerships with local agencies, implemented a new format for interaction with cross-functional stakeholders, and aligned efforts with the sales team;- Strategic Marketing Activities & Business Growth: delivered multiple successful marketing activities, exceeding KPIs in projects like TikTok Academy, TikTok Summit & Awards, and others. The team received recognition as The Best Team in Eastern Europe and the project of TikTok Summit & Awards as the best business case of 2021, serving as a model for other regions. Initiated and arranged the first-ever public presentation about Ocean Engine in Eastern Europe, contributing to external communications and brand awareness. Launched Content Solutions business, generating additional revenue;- Comprehensive Strategy and Planning: finalized and delivered the marketing strategy for 2022, including HC planning, team structure vision, 2022 budget planning, and an H1 marketing activity calendar.

Beijing, China

- Organizational Transformation Leadership: played a pivotal role in steering the transformation from the old structure to new regional configurations. During the exit of key regional leaders, I facilitated operational continuity between regional marketing teams and HQ, ensuring a seamless transition. Crafted a comprehensive handover plan encompassing ongoing project statuses, budget assessments, task delegations, risk evaluations, and actionable suggestions for strategic pivots. Additionally, I successfully nurtured the integration of the South Korean marketing team into the broader APAC framework and facilitated the assimilation of the Eastern European team into the new MENA cluster;- Global Operational Excellence: orchestrated the alignment of processes, implemented dashboards, tools, and templates in harmony with the GBM-HQ's overall strategy and goals. The successful rollout of internal tools, coupled with comprehensive training initiatives, proved instrumental in empowering regional teams to effectively manage marketing activities and track project success;- Cross-Functional Collaboration and Stakeholder Engagement: collaborated with stakeholders across regional marketing teams, fostering cross-functional partnerships with individuals at various organizational levels within XFN-teams. This collaborative approach ensured a holistic perspective for strategic decision-making processes;- Strategic Business Marketing Processes: Demonstrated active involvement in optimizing and refining business marketing strategy processes. This included participating in the strategic review of Content Solutions business for regional teams and collaborating with a Project Manager to enhance the format of internal educational programs.

Beijing, China

With a rich background in international business development and team building, I joined Bytedance as Regional PMO Director in Global Business Marketing (GBM) department. My role revolved around overseeing the project management process for local business marketing teams in Central and Eastern Europe, Israel, and South Korea. In this multifaceted role, I undertook a spectrum of responsibilities, primarily focused on shaping regional business marketing teams, planning marketing budgets, optimizing operational processes, prioritization, and aligning objectives with the overarching OKR framework within company's vision.- Regional Team Formation: spearheaded the planning and establishment of professional regional business marketing teams, collaborating seamlessly with GBM-HQ team and HR to refine the hiring process. Successfully onboarded over 15 new team members and mentored them (incl. group leaders and heads of regional business marketing teams), ensuring a swift integration into the organizational structure and processes while sharing valuable knowledge and best practices;- Effective Holistic Collaboration: functioned as the vital "bridge" linking regional teams I worked with, headquarters, and local entities, fostering a seamless collaborative environment and promoting work as one global team. Pioneered the "Who We Truly Are" team-building program, a catalyst for enhanced communication and motivation, later adopted by multiple regional teams;- Processes Standardization and Coordination: ensured OKR alignment and tracking for regional teams, synchronizing strategic initiatives with overarching company objectives. Orchestrated the coordination of activities and processes, guaranteeing alignment, prioritization, and timely project completion within budget constraints. Facilitated the standardization of best practices, overseeing business administration, risk management, and change management.

Beijing City, China

I had a strong passion for the gaming industry, thus when the VP of Game Publishing invited me to join Cheetah Games department, I gladly accepted this new challenge and immersed myself in the gaming industry.- Global Market Monitoring: monitored global gaming markets with a specific focus on the Nordic region, Eastern Europe, and MENA. Identified high-potential games on the early stages. Maintained a rigorous travel schedule, comprising over 20 flights and more than 150 face-to-face meetings with game developers and studios across various countries;- Business Relationship Development: participated in major gaming events in Central & Eastern Europe and China, fostering a network of invaluable contacts. Developed essential business relationships with game development teams, game communities, and event organizers. Established effective IP partnerships;- Competitor Analysis: conducted competitor analyses across various game genres worldwide and diligently tracked industry trends;- Investment Exploration: explored investment opportunities in international markets, reacting swiftly to address challenges and provide solutions in a dynamic environment;- Collaboration with Content Providers: collaborated with game content providers (CPs), including developers and studios, to foster the development and launch of successful games. Conducted negotiations with over 600 CPs, securing promising projects;- Project Evaluation: evaluated and recommended over 400 game projects spanning diverse genres such as casual, sports, simulation, RPG, puzzle, and idle games. More than 25% of these suggestions received approval as promising ventures;- Cross-Functional Coordination: Coordinated business activities among XFN team members, including testers, producers, marketers (UA, Creative Design, and others) to optimize game performance.References available upon request.

Beijing City, China

At the outset of Kwai's global expansion, I was selected by the CGO to lead strategic initiatives and foster collaborations with both global and regional IT industry leaders. - Market Insights: worked on comprehensive market research and competitive intelligence analysis, enabling an understanding of regional landscapes, emerging trends, and untapped opportunities. This foundational knowledge laid the groundwork for Kwai's international growth strategy;- Strategic Vision: by analyzing regional opportunities and challenges, I crafted and executed territory-specific business development plans, steering Kwai toward an expansion that aligned with the company's overarching vision. Also, provided strategic counsel to senior leadership, guiding Kwai's evolving business methods and identifying new prospects;- Industry Engagement: through the permanent involvement in industry events and engagements, I connected with a diverse array of industry representatives. These interactions not only enhanced Kwai's brand recognition but also forged valuable collaborations, opening doors to new opportunities;- Dynamic Partnerships: with a focus on mutual beneficial partnerships and new marketing activities, I employed the power of strategic alliances to increase Kwai's user base, ensure diversify content offerings, enhance the creation of top-tier video content, and drive product improvements.Being at Kwai, I consistently identified new business opportunities, amplifying Kwai's global market presence. Collaborating closely with User Ops, B2B and B2C marketing teams, I ensured that Kwai met its business objectives while partnering with digital industry representatives under the best possible terms. These negotiations included the establishment of partnerships with global and local IT giants, telecom carriers, smartphone OEMs, record labels, influence and leading digital media agencies. These collaborations expanded Kwai's market presence and reach, playing a key role in its growth.

Beijing City, China

Co-founders of Mobio, a dynamic mobile marketing agency, invited me to lead its expansion into Asia, with a strong focus on China and Korea. In this role, my responsibilities encompassed a wide spectrum of business functions, including:- Strategic Leadership: worked on the setting objectives and procedures for the Chinese branch, providing strategic guidance to the board members. This involved evaluating existing business processes and charting a course for sustainable growth in a highly competitive market;- Financial Administration: financial oversight and budget management were essential components of this role. I coordinated financial activities to maximize operational efficiency, enabling the company to invest in key growth areas;- Sales Execution: a critical aspect of this role involved developing and implementing a sales strategy, with a particular focus on media buying and re-engagement services. This strategy was essential in expanding the agency's presence and reach across the Asian market;- Business Relationship Management: represented the agency in negotiations with customers, partners, and key contacts, securing the most favorable contract terms and business growth in the region;- Team Building and Management: to drive the company's success, I managed the full staffing lifecycle, from recruitment to team leadership and the day-to-day operations of the team. My team was responsible for acquiring and managing partners and clients, primarily app and game developers. We also continually tested new business ideas, launching innovative services such as influencer marketing and retargeting. The team actively contributed to the development of Mobio.Network and established partnerships with over 40 new partners. This approach significantly increased Mobio's presence in Asia, leading to the branch's profitability.Despite the substantial progress made, I transitioned from the company during a restructuring phase. References available upon request.

Moscow, Russian Federation

Being promoted to Country Manager, I took on the challenge of establishing a new branch in Eastern Europe, relocating for this new role. My key responsibilities encompassed:- Business Development and Strategic Planning: led efforts to continually develop the business and ensure profitability within the region. Developed comprehensive goals, plans, and forecasts aligned with the company's strategy.- Business & Revenue Growth: created a growth marketing plan for each country, informed by research and analysis of local trends, user behavior, and product conditions. Established partnerships with entities promoting the company's apps & games, including such titles as Piano Tiles 2, News Republic, AnTuTu, Live.me, and the Cheetah Ad Platform. I also worked on solutions such as advertising SSP/DSP, monetization SDKs, and white-label products. This involved expanding the company's network of traffic sources and optimizing performance.- Team Building and Leadership: successfully set up new branch from scratch, turning it into a fully operational legal entity. Built and managed a high-performing team of up to 10 members;- Effective Communication: facilitated effective communication with XFN teams and served as a key contact point for various groups within the organization;- Operational Excellence: directed all business operational aspects, encompassing products distribution, partnership agreements, pre-sales, administration, and staff management;- Eco-system Establishment: ensured business growth through the establishment of partnership networks, enhanced B2B interactions, and knowledge sharing with all key market representatives, expanding our reach and impact.The achievements earned me official recognition as the "Best Employee of the Year," both individually and twice as part of a team. References available upon request.

Beijing City, China

- Market Leadership: functioned as the front-line manager, conducting market research and analysis. My role extended to researching the digital landscape, local business processes, analyzing data, and estimating the company's product potential in a new market;- Business Expansion: took charge of expanding the business's geographic reach through partnership development and product marketing. Besides the key apps & services promotion, I actively participated in the launch of the e-commerce project, SnapBuy, in Eastern Europe. In total, I established business partnerships with over 60 companies globally, spanning diverse sectors such as leading mobile phone retailers in Ukraine, Kazakhstan, and Vietnam, as well as with telecom carriers in Belarus, Russia, Azerbaijan, and Turkey. I successfully established collaboration with smartphone ODMs & OEMs in Europe, Vietnam, and the Philippines;- Business Relationship Building: I established and developed strong business relationships with key players in local markets. Closely cooperated with the leading media and event organizers, engaged professional FOTA providers, and billing suppliers;- User Acquisition: Offline UA was a central focus, involving the orchestration of B2B & B2C marketing campaigns to drive user growth. My efforts resulted in engaging over 10 million new active users and the creation of new channels that significantly drove revenue growth;- Revenue Growth: participated in presales activities, crafting compelling proposals through product presentations, participating in C-level meetings, and facilitating deal coordination. I initiated the launch of new monetization methods via technological cooperation with local partners, resulting in a notable increase in revenue;- Team Building: I was among the first four employees who formed the IBD department's core, playing a pivotal role in the team-building process. I contributed as one of the key team members and mentored new team additions.

Beijing City, China

Decided to switch to a new fast-growing industry, the mobile Internet, I joined NQ Mobile (网秦), the first mobile internet company in China, listed on NYSE in 2011, providing mobile security services, entertainment content and utility apps. My role was characterized by a diverse array of responsibilities that spanned numerous key areas:- Market Expansion: I spearheaded the launch of NQ Mobile products in new markets of Eastern Europe and Central Asia by conducting thorough market research, analyzing market dynamics, and uncovering promising opportunities;- Strategic Collaboration: my role involved crafting and executing strategies for partnerships with local IT entities, media and digital events organizers stimulating business growth, and laying the foundation for fruitful relationships with clients and partners;- User Base Growth: one of my key accomplishments was consistently expanding the user base both via online and offline promotion. It was achieved by successfully launching over 50 new online channels to promote apps & games as well as by establishing mutually beneficial partnerships with prominent software distributors and mobile device retailers, pioneering .apk pre-load collaborations with smartphone OEMs & ODMs, and orchestrating co-marketing (including white-label solutions) initiatives with local telecom carriers;- Brand Positioning: I worked on effectively positioning NQ Mobile as a market leader and effectively showcasing the value of its products and services to the local markets. I actively contributed to expanding NQ Mobile's footprint across the markets through driving forward marketing ideas and initiating cooperation with local brands and agencies;- Enterprise Solutions Pre-Sale: In the domain of MDM, I excelled in pre-sale activities, ensuring that our MDM solutions aligned with local clients' needs.My work at NQ Mobile was characterized by a string of notable accomplishments and I was honored as the "Best New Employee 2012"

Beijing City, China

As a capable entrepreneur with extensive experience in both exterior finish and interior decoration services, I was excited to join as the Senior Project Manager in China. In this role, I was responsible for the full project life cycle, managing project scope, changes, and issue resolution while providing on-site leadership to the project team.My key responsibilities included conducting supplier market research and analysis, search and selection of potential suppliers, and inspection of suppliers. I also developed long-term partnerships with over 15 new suppliers, which helped to diversify the business portfolio.During my tenure, I successfully implemented over 20 projects, including the first plant for concrete block production in the Far East of Russia. I designed business proposal templates based on Incoterms, which helped to increase the business proposal base from 6 key products to 20.In addition to my project management responsibilities, I frequently travelled on business, visited over 15 towns and cities in China, and inspected over 50 manufacturers. I also developed and delivered progress reports, proposals, requirements documentation, and presentations to key stakeholders.As a team leader, I'm proud to have trained new employees and supervised a team of three members, managing the budget, cash flow planning, and coordination of projects with the CEO.Although I was offered the opportunity to head one of the company's branches on the Far East of Russia, I decided to switch to a growing mobile internet industry for personal reasons. References available upon request.

Riga, Latvia & Coventry, Uk

With a Bachelor of Management degree in hand, I embarked on an entrepreneurial journey by co-founding Rusla, a private limited company that offered a wide range of exterior finish and interior decoration services. Our clients included individual customers, state institutions, and real estate agencies. As a leader of Rusla, I was responsible for overseeing all aspects of the business, including marketing, partnerships, sales, and operations.My entrepreneurial experience provided me with a diverse set of responsibilities, including developing an operational plan for running the company, building and leading a team of 40 employees, and establishing a successful employee motivation system. I was also responsible for developing the budget for construction activities and monitoring expenditures. In addition to these duties, I had to identify and implement new initiatives to drive revenue and reduce operating costs while also managing resources and recruitment.My extensive experience in planning, documentation, market monitoring, and analysis allowed me to position and promote the company effectively. As a result, Rusla successfully completed over 25+ projects of different scales, and I established and maintained strong business relationships with government institutions and real estate agencies.My entrepreneurial journey equipped me with valuable skills in leadership, team building, financial management, and strategic planning. The business had to come to an end due to the global financial crisis of 2008, which caused a significant impact on the banking sector and real estate market.

Jurmala, Latvia

As the key team member of sales and marketing business activities, I was responsible for driving growth and expansion of the company. My knowledge in analyzing data and trends both locally and from overseas markets allowed me to provide valuable reports and insights for decision-making. I successfully identified marketing opportunities and created a strong sales pipeline, while also facilitating marketing and sales programs with the Managing Director.My contributions were not limited to business operations, as I actively participated in developing marketing assets, promoting products, evaluating campaigns, and designing and delivering swag merchandise. I also had the opportunity to manage projects from pre-sale to the end of building assembly, and established and maintained cooperation with local and overseas partners and suppliers. With a sales record of over half a million EUR in log house sales, I am confident in my ability to drive revenue and business growth.In addition to my business responsibilities, I completed a professional training program in Health and Safety, making me officially responsible for safety in the employees' workplace.

Master'S Degree, Business Administration And Management, General

Programme requirements: - knowledge and understanding of management theory laws and worldwide economic processes; - knowledge.

Bachelor, Management Science

Activities and Societies: Martial Arts & Wrestling, Swimming.