I am the Vice President at Jeffery Adventure Pte. Ltd., a Singapore-based company specialising in social media promotion, brand management, marketing, and strategic consulting. With over 6 years of marketing experience and a degree from Nanyang Technological University, I have a proven track record of driving impactful campaigns in the Chinese market, particularly across Tencent's ecosystem and other social media platforms.As a strategic marketing expert, I:1. Lead and oversee marketing campaigns across Tencent and other Chinese social media platforms.2. Conceptualise and guide teams to create high-quality content tailored to diverse topics and formats.3. Conduct in-depth research on the applicant journey and market trends to optimise client strategies.4. Enhance audience targeting and remarketing efforts to improve campaign effectiveness.5. Manage and optimise distribution channels to ensure high performance.In digital advertising, I:1. Collaborate with clients to design and implement digital ad campaigns across Tencent, ByteDance, and Facebook.2. Strategise campaigns focused on lead generation and ensure continuous optimisation with platform operation teams.My passion lies in understanding market dynamics and delivering solutions that drive business growth, especially in the Chinese and international markets.