Said Abassi

Said Abassi Email and Phone Number

Marketing & Talent Acquisition Expert @ LEED Initiative
Said Abassi's Location
Tunis, Tunisia, Tunisia
About Said Abassi

With over a decade of experience in the digital marketing field, I bring a wealth of expertise to the table. Throughout my career, I've specialized in SEO, PPC, and social media advertising, leveraging these skills to drive business growth and enhance brand visibility.My journey into web development began as a side hustle three years ago, complementing my primary focus on digital marketing. Despite this being a secondary pursuit, I've dedicated myself to mastering modern technologies such as JavaScript, HTML, CSS, and React. This additional skill set has allowed me to create beautiful, user-friendly websites that not only look great but also effectively support marketing initiatives.In addition to my web development endeavors, I've spent the past two years honing my craft as a freelance writer. During this time, I've produced a wide range of content, from blog posts to landing page copy, always ensuring that my writing is engaging, informative, and optimized for SEO.My passion lies in leveraging technology and creative content to drive results for clients. I thrive on collaborating with teams that share this vision, and I'm eager to explore new opportunities where I can apply my diverse skill set to create outstanding digital experiences.

Said Abassi's Current Company Details
LEED Initiative

Leed Initiative

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Marketing & Talent Acquisition Expert
Said Abassi Work Experience Details
  • Leed Initiative
    Senior Digital Marketing Manager
    Leed Initiative Mar 2024 - Present
    Tunis
  • Leed Talents
    Talent Attraction Manager
    Leed Talents Feb 2024 - Present
    As a Marketing and Talent Acquisition Expert at LEED Talents, I specialize in crafting and executing innovative marketing strategies to attract and engage top-tier talent from underrepresented regions. My role involves leveraging digital platforms, social media, and content marketing to highlight our organization's mission and values, thereby drawing interest from potential candidates. Additionally, I collaborate with hiring managers to identify staffing needs, develop job descriptions, and… Show more As a Marketing and Talent Acquisition Expert at LEED Talents, I specialize in crafting and executing innovative marketing strategies to attract and engage top-tier talent from underrepresented regions. My role involves leveraging digital platforms, social media, and content marketing to highlight our organization's mission and values, thereby drawing interest from potential candidates. Additionally, I collaborate with hiring managers to identify staffing needs, develop job descriptions, and implement effective recruitment processes. My goal is to ensure a diverse and inclusive workforce, fostering leadership development and talent empowerment within the tech industry. Show less
  • Freelance
    Digital Marketing Specialist
    Freelance Feb 2020 - Mar 2024
    Developing and implementing digital marketing strategies to increase brand awareness, drive traffic, and generate leads.Analyzing market trends and competitor activities to identify opportunities for growth and optimization.Managing and optimizing digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.Overseeing the creation and distribution of content across digital channels, including websites, blogs, social media, and email… Show more Developing and implementing digital marketing strategies to increase brand awareness, drive traffic, and generate leads.Analyzing market trends and competitor activities to identify opportunities for growth and optimization.Managing and optimizing digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.Overseeing the creation and distribution of content across digital channels, including websites, blogs, social media, and email marketing. Show less
  • Freelancer
    Mern Stack Developer
    Freelancer Dec 2020 - Jan 2024
    Tunis, Tunisia
    1-Building and deploying full-stack web applications using MongoDB, Express.js, React, and Node.js.2-Collaborating with the client to define and deliver new features.3-Troubleshooting and debugging code, as well as optimizing application performance.4-Communicating with the client to understand their needs and deliver a solution that meets their requirements.5-Staying up-to-date with the latest web technologies and frameworks.6-Providing regular updates to the client on the… Show more 1-Building and deploying full-stack web applications using MongoDB, Express.js, React, and Node.js.2-Collaborating with the client to define and deliver new features.3-Troubleshooting and debugging code, as well as optimizing application performance.4-Communicating with the client to understand their needs and deliver a solution that meets their requirements.5-Staying up-to-date with the latest web technologies and frameworks.6-Providing regular updates to the client on the progress of the project.7-Ensuring that the application is compatible with different web browsers and devices.8-Documenting the application and providing instructions for how to use it.9-Providing support and maintenance for the application after it has been deployed.10-Managing your own time and workload effectively to meet project deadlines.11-Communicating clearly and professionally with the client throughout the project.12-Delivering the project on time, within budget and to the client's satisfaction. Show less
  • Gcss-Sweden
    Digital Marketing Manager
    Gcss-Sweden Aug 2019 - Nov 2020
    Tunis Governorate, Tunisia
    Developing and implementing digital marketing strategies: This includes researching target audiences, creating marketing plans, and setting goals for campaigns.Managing digital advertising campaigns: This includes creating and managing ads on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.Optimizing search engine rankings: This includes conducting keyword research, optimizing website content, and building backlinks to improve visibility in search engine… Show more Developing and implementing digital marketing strategies: This includes researching target audiences, creating marketing plans, and setting goals for campaigns.Managing digital advertising campaigns: This includes creating and managing ads on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.Optimizing search engine rankings: This includes conducting keyword research, optimizing website content, and building backlinks to improve visibility in search engine results.Managing social media accounts: This includes creating and scheduling posts, engaging with followers, and analyzing metrics to measure the success of social media campaigns.Creating and analyzing reports: This includes using tools such as Google Analytics to track website traffic, conversion rates, and other metrics. Show less
  • Oppo
    Digital Marketing Supervisor
    Oppo Jan 2018 - May 2019
    Tunis Governorate, Tunisia
    Email marketing: This includes creating and sending email campaigns, segmenting email lists, and analyzing email metrics.Content marketing: This includes creating and publishing blog posts, videos, infographics, and other types of content to attract and engage target audiences.Influencer marketing: This includes identifying and partnering with influencers to promote products or services.Affiliate marketing: This includes identifying and partnering with other businesses… Show more Email marketing: This includes creating and sending email campaigns, segmenting email lists, and analyzing email metrics.Content marketing: This includes creating and publishing blog posts, videos, infographics, and other types of content to attract and engage target audiences.Influencer marketing: This includes identifying and partnering with influencers to promote products or services.Affiliate marketing: This includes identifying and partnering with other businesses to promote products or services.Event marketing: This includes creating and promoting events to attract and engage target audiences. Show less
  • Best Brands
    Digital Marketing Specialist
    Best Brands Jan 2015 - Nov 2017
    Tunis Governorate, Tunisia
    Developing and executing effective digital marketing strategies for different channels, such as social media, email, web, SEO, and PPC.Analyzing and reporting on the performance and ROI of digital marketing campaigns using various metrics and tools, such as Google Analytics, Google Ads, Facebook Ads, etc.Optimizing digital marketing campaigns based on data and insights, and testing new ideas and approaches to improve results.Collaborating with other marketing professionals, such as… Show more Developing and executing effective digital marketing strategies for different channels, such as social media, email, web, SEO, and PPC.Analyzing and reporting on the performance and ROI of digital marketing campaigns using various metrics and tools, such as Google Analytics, Google Ads, Facebook Ads, etc.Optimizing digital marketing campaigns based on data and insights, and testing new ideas and approaches to improve results.Collaborating with other marketing professionals, such as graphic designers, copywriters, web developers, etc., to ensure consistency and quality of digital marketing materials. Show less
  • Taxi Taxi Santa Monica
    Junior Digital Marketer
    Taxi Taxi Santa Monica Feb 2012 - Jan 2015
    Los Angeles, California, United States
    Creating and editing content for social media, websites, newsletters, etc.Conducting market research and competitor analysis to identify target audiences and best practices.Monitoring and measuring the performance of marketing campaigns using various metrics and tools.Supporting the marketing team with various tasks and projects.

Said Abassi Education Details

Frequently Asked Questions about Said Abassi

What company does Said Abassi work for?

Said Abassi works for Leed Initiative

What is Said Abassi's role at the current company?

Said Abassi's current role is Marketing & Talent Acquisition Expert.

What schools did Said Abassi attend?

Said Abassi attended Gomycode, California International Business University, California International Business University, Institut Privé Des Hautes Etudes.

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