Said Khalifa Email & Phone Number

Saudi Arabia

Saudi Arabia

Responsible for Lenovo Saudi Arabia’s revenue growth while driving market share and profitability of SMB & Consumer business segments and leading the team to provide Smarter Technology to SMB, Consumer, and Channel Partners.

Saudi Arabia

Leading Lenovo's SMB Business in Saudi Arabia. As the SMB (Small and Medium-sized Business) business head the primary responsibility is to grow SMB business with channel partners across the KSA and drive channel transformation to enhance end-to-end channel partner experience.

Riyadh, Saudi Arabia

Manage Lenovo SMB channel responsible for revenue, wallet share, and customer satisfaction and driving growth in the central and eastern region of Saudi Arabia.

Saudi Arabia

 Successfully restarted the business in SMB channel by repairing integral relationships with resellers.  Deftly supported management in superior planning of the distribution landscape and implementing the channel part of it.  Commended for outstanding performance, directly contributed a record 60% growth in SMB channel sellout. Set and executed a specialized channel rebate program to ensure maximum sell-out with high partner’s satisfaction quarter on quarter. Started Acer Synergy Program for Gold and Silver partners in Saudi Arabia for the first time which greatly increased revenues and referrals. Selected to support management with sell-in by providing strategic, custom-tailored sell-out plans to the distributors. Managed and built strong relationships with existing partners which has resulted in record revenue increases, increased client loyalty and improved our market share. Acted as the primary expert on the channel landscape and be responsible for updating management on sales progress, key challenges and opportunities, and overall health of the channel and its impact of Acer revenue. Proactively developed extensive understanding of the competitive landscape, market trends, and customer needs in order to execute sales initiatives. Continuously exceeded personal and corporate quotas in very competitive markets by over 100%. Proactively identify potential prospects to improve our market penetration & development. Spearhead efforts to improve and manage complex channel programs and strategic marketing activities including sales promotions, tradeshows and road shows, resulting in a 20% increase in revenues. Research competitors and perform intense market analysis and develop methods to increase storefront presence. Responsible for the overall increase in revenues, market share and maximizing distribution while logistically coordinating sales operations projects.

Saudi Arabia

Leading the company and align all employees into the company vision, setting the overall strategic direction alongside the board. Planning and implementing long-term business strategies and objectives.

Saudi Arabia

 Managed a large Saudi Arabia region with P&L responsibility – consistently exceeded quotas and increased market presence in competitive markets.  Category Manager for Personal Systems Group – managed a team of individuals focused on teamwork, productivity and providing exceptional client service. Responsible for the sales of Desktops, value & accessories and was able to increase revenues by over 20% by developing strategic marketing and sales campaigns.  Collaborate with executive and management team to form business plans. Collaborate and leverage with internal partners to deliver the business results and ensure top level client service.  Responsible for interfacing with staff at all levels, including senior Executives, colleagues and my team. Achieved strong results for a product line and quota responsibility limited to a low complexity/low impact part of the business.  Responsible for the functional responsibility of our team including performing complex market analysis, developing marketing engagements, SF communications. Provided transactional and solution selling of moderate complexity with a key focus on one BU / with few product lines. Markets targeted corporate and commercial consumers and sold directly and through channel partners. Generated net new $1 million in revenue by targeting (5) key accounts with a non-existent relationship.

Saudi Arabia

 Developed and maintained strong relationships with Dell’s distributors, resellers & VARs to ensure product availably and constant revenue streams.  Exceeded all assigned targets including Revenue, Margin, Solution & Units.  Submitted and presented ambitions and achievable sell-out and 2nd Tier plans including: o Segmenting resellers and identify the Top 25-30 resellers o Geographical Coverage. o Understanding of resellers in the market and buying trends. o Highlighting their needs and how they can be addressed by Dell. o Developing effective sales and pricing strategies to all resellers and especially the top 25-30 resellers. o Utilizing our distribution resources. Responsible for all Gray Market Management to ensure high revenues which included: o Identified all top grey resellers and exporters o Developed plans internally and with the distributors to limit these resellers o Worked internally in defining the source and stopping future similar transactions.

Saudi Arabia

 Executive owner of HP PSG product management, marketing, operational activities, sales and business development. Responsible for the ordering of (sell-in) products as well as managing working capital, pricing, revenue, margin and inventory.  Created attractive marketing promotions which increased revenues streams by 40%.  Developed and maintained relationships with prospective and existing customers, partners and vendors

Master'S Degree, Msc In Management, Pass With Merit

Dissertation research area: An Investigation into the Barriers and Challenges to Digital Transformation in SMEs in Saudi Arabia.

Postgraduate Diploma, In Digital Business

Postgraduate Diploma in Digital Business teaches the four essentials of creating a digital business, 1- Digital Transformation, 2-Digital.

Diploma, Professional Marketing