Saif Ali Email & Phone Number

Karachi, PK

Karāchi, Sindh, Pakistan

• Managing stitched (Pret), unstitched, ethnic and western categories at Bonanza Satrangifor both male and female consumers, which contribute 80% of overall portfolio.
• Plan, implement and execute marketing campaigns according to predefined budgetparameters and agreed timeline.
• leading product management and cost reduction projects with internal and externalstakeholders, this has led to saving of 5% in overall marketing budget.
• Closely working with digital, creative, media, research and activation agencies.
• Identifying and implementing strategies for brand expansion into new demographics toincrease market share.
• Developing key performance indicators (KPIs) to measure the success and impact ofbrand initiatives

Karāchi, Sindh, Pakistan

• Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
• Assist in the identification and development of business building ideas and work with other business unit team members to execute the plans that meet investment criteria.
• Closely observe and analyze sales volumes, market share trends and competitors activity.
• To coordinate product management and cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and.
• Analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
• Closely work with creative, media, research and activation agencies

Karachi

• Strategized Tulsi TVC campaign
• Launched the range of Candy crush to expand candies portfolio and cater to Rs 1 price point
• Revamped the entire range of Tulsi by launching new and innovative sub brands including Tulsi Elaichi Pearls and Tulsi Premium Mewa.
• Managed brands such as Hilal Kake from Baking category which is one of the highest contributors within Hilal portfolio.
• Coordinate with sales department to get annual sales and marketing budget approved from the management including sales incentives, schemes, discounts and marketing/trade marketing spend along with phasing.
• Worked closely with our digital agency for development of effective result oriented digital plans.

Karachi

• Managed chocolate category contributing 25% of entire business along with the Assistant Brand Manager which include revamping existing brands such as Cloud 9, Paradise and Now paste.
• Launched the entire range of Candyland Kitchen Creations (Cooking chocolate)
• Worked on different advertisement campaigns.
• Managed Corporate including E commerce which was activated for the first time in Candyland
• Managed Candyland’s setup at Coke Fest across Pakistan along with my BTL team.
• Prepared reports which are quantitative in nature to track health of different brands.

Karachi

• Worked on rotation for weeks in sales operations department where I learned how to manage sales force and GTs across Pakistan, including rentals and commission of sales force.
• Worked on rotation in trade marketing department for a month where I learned how to handle key accounts including IMTs and LMTs.
• Went for a month on field with order bookers across Karachi to understand how sales force actually operates from distributor’s office to field where they had to meet targets.
• Worked along with in house BTL team and agency for a month to understand their work dynamics, was a part of team managing Cokefest for Candyland
• Worked alongside Sr brand manager and different ABMs on various categories and projects.

Karachi

Karachi

Karachi

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General