Topline & Growth:• Launched Leona-Balanced Moisture Beauty Soap in Q1 FY 24-25 creating new revenue stream with an aim to contribute 2% in launching year for toiletries business• Achieved the Targeted NSI for Leona by 112% • Prepared 2023-24 budget for Fabric Care & Consolidated Marketing Plan (CMP) for Leona & Fabric Care • P&L management of Leona & Fabric Care with an aim to minimize loss by 40% compared to SPLY YTD for Fabric Care category.• Tracking National sales performance and implanting corrective actions when required • Worked on Rolling Forecast, MOM Operational Plan, Outlet Penetration Strategy, Distribution for Leona with concerned stakeholdersMarketing & Trade Activity:• Working on creating brand identity of Leona with relevant stakeholder and also working on 360 marketing activity of Leona• Worked on ACI Neem Originals core campaign named “Shobuje Bachi Shurokkhay Thaki” collaborating with DNCC• Driving distribution through strategically planning and execution of trade marketing activities for Beauty Soap & Fabric Cate category• Executed zone wise multiple Quantity Purchase Scheme (QPS) to increase distribution, capturing shelves and increasing productive outlet in retail channel.• Ideated the mood board & storyline of “Septex Ghure Daranor Golpo” AV to showcase the complete journey of a purpose driven campaign by the brandBusiness Development initiatives:• Working as Lead for 2 projects to bring AI into our business operations. This will help our Field Force cut down the time it takes to place orders at retail stores by 50%, and we'll have access to real-time secondary sales data like never beforeNew Product Development & Existing Product Development:• Entered into greater beauty Soap market from the house of ACI Consumer Brands by Launching Leona Q1 FY 24-25.• Worked on concept development, generating consumer insight though CHV, concept testing through survey & packaging designing managing multiple stakeholders.

• Worked on project “Induction Automation”. This project aimed to save 7.5 work hour from every department per month, enabling an effective onboarding process.• Arranged factory visit for 11 Impact 90 Interns & 16 Campus Ambassadors at Gazipur and Konabari aligning with stakeholders. • Designed & Launched “MBL NEWSFLASH 2.0” which is a quarterly newsletter, it has enabled employees to gather knowledge cross functional achievement.• Worked on launching “Over The Wall”, the first big-scale campus event & product innovation competition by Marico in Bangladesh.• Supervising & liaising with agency & vendor for “Over The Wall” comms and event essentials, maintaining Marico’s employer brand salience.• Ideated with agency, IMPACT 90 experience post, which has 3 times greater reach in social media page in contrast to the previous experience posts.

● Enabled alternative outbound client reaching modality, resulting 60% greater response rate. ● Improved revenue growth by creating a pipeline of 100 qualified prospects through email, phone, and LinkedIn outreach

Teach it is a community based online learning platform. I along with 2 intern lead by 1 mentor had to work as a team to increase potential user engagement in various social media platforms

• Worked on creating and execution of Minerva Academy training content, which has resulted efficient use of office work hour also ensuring effective online learning of employee.• Created videos for Townhall, Event Documentary, Plant commissioning resulting reduced dependency on agency.

The Bangladesh Military Academy (BMA) provides training to the officers of the Bangladesh Army. BMA provides military and academic training and character building. The academy primarily trains men and women to be commissioned into the Bangladesh Army.I joined BMA with 77 BMA L/C as an officer cadet. During the training period I had physical injury later according to the SOP I was medically boarded out from BMA.