Campaigns – Responsible for conceptualizing and driving customer acquisition and retention through campaigns as a single POC for the region and central team.User experience – Implemented practices through various restaurant partners engagement programs to ensure better user experienceMarket and Competition share analysis – Formulated the market share benchmarking matrix for the overall region by enabling initiatives that focus on customer acquisition in weak marketsAdvertisement revenue – Responsible for Ad sales revenues across North India for Dine in and Delivery only restaurants segment BTL / Offline marketing – Executed various newspaper print ads and flyer distribution through agencies for North India. Budgeted the merchandise distribution for restaurant partners on monthly basis depending on order volume. Provided inputs in conceptualizing and designing various Zomato branded merchandise such as tamper-proof packaging.Grocery business – Assisted in overlooking the complete roll out of grocery business by becoming the single POC for compliance in end to end process implementationIncentives and performance evaluation – Responsible for the incentive modelling of the sales team (adhering to financial guidelines and inputs set by management) with end to end calculation, metrics analysis, roll out and recognising the top performers.Restaurant partner tickets and inquiries – Custodian of maintaining low TAT and high NPS score for the restaurant partner queries/complaints raised and successfully brought the TAT to 24 hours.Cloud kitchen – Assisted implementation of cloud kitchen business setup across 25 physical units with over 150+ brands on-boarded.Team Management – Led a team of 10 account managers to manage 2250+ restaurants, who have the potential of being the next set of popular brands across region and was a single POC for region level coordination of 300+ sales team comprising of State/City heads, Area Sales managers and Account managers.

Responsible for designing, conceptualizing and implementing in-app campaigns around different occurrences like festivals, seasons and mealtimes to target various user cohorts.Assisted sales team of 15+ members to design growth plans for their respective portfolios and micro level strategy to grow monthly.Ensuring end to end user experience and brand visibility initiatives.

Responsible in boosting the organic growth for restaurant partners through initiatives like “deal of the day”, “Hero rail” spot on top of app and menu re-engineering which tripled the daily order volume of the promoted partners.Building the foundation for organization’s visibility through BTL marketing, content positioning input and distribution of marketing artifacts in line with all key campaigns planned at city level.

Part of Projects team, which takes care of the following :- Smart City Projects- Being aligned from the planning stage of projects till implementation which includes city Wi-Fi, CCTVs, e-municipality, solar power, smart housing, sewage plants, public transport etc. Digital India: - Similar to above, includes various projects of data management, e-Governance, broadband etc. Defense and surveillance: - Projects of nature of national security, especially catering to defense forces, include data security, networking, command centers etc. • Directly working with OEMs (manufacturers) and partners, includes sales, pricing and negotiation for the tender to be submitted. • Act as a bridge between parties involved in execution of any project. (Suppliers, buyer, end user)• Catering to the IT aspect of projects and in providing solution designing for same.

Brand development initiatives and new marketing plans.Planned and conducted annual channel partner meet at Dubai for Delta Electronics Inda.

To develop marketing and communication strategies, layouts, and designing of campaigns.Carried a research on the brand image of Airtel in UP east market and know the perception about the price charged by airtel for its services.