Saif Rasheed Email & Phone Number

United Kingdom

London, London, Gb

Cape Town, Western Cape, Za

London, Gb

London, England, Gb

Organic Growth Consultant for Cleo, providing strategic direction for App Store Optimization and Product. Advising the Head of Growth (Sam Vinden) and plugging gaps in ASO knowledge within his team.Within 2 months:- £250k worth of attributable organic installs from my ASO Optimisations. - From 90 to 30th in Finance Category- Ranking 1-10 for High Volume (meaning downloads) Keywords.- 200% uplift in App Store Browse First Time Installs. - Workshops and Training for internal resource. - Roadmaps and Frameworks for CRO; Play Store Experiments, a/b testing App Store, Custom Product pages and ASA. - Full ASO execution includingGet in touch. I provide agile and impactful App Store Optimization, with proven results.

London, Uk, Gb

London, Gb

Key duties:• Spearheading the Growth Marketing efforts, across our banking app.• Responsible for proving market fit and revenue opportunities, whilst also optimising the full funnel with my growth team.• Grew from 200k to 600k users within 9 months with limited performance marketing spend, main objective was to leverage CRM & Referral strategies to drive organic user growth to prove a sustainable model in this current investment climate.• Provided a healthy framework for white-labelling our IP/app to traditional banks - enabling a £25mn Series A investment into the business.• Developing our tech stack and automating our processes. I scoped out CRM/KYC solutions, led and re-negotiated commercials for existing stack, whilst supporting integration and managed the strategic output.• Partnering seamlessly with Product, Marketing and Data teams to optimise our app product. From UX/UI to increasing conversion down-funnel (Onboarding to High value actions), through phased strategic optimisations with my business unit.• Producing strategic launch & scale strategies while building out associated KPIs and reporting processes across key segments of the business on Tableau for relevant departments and stakeholders, aligning teams on the business OKRs.• Working cross-functionally with the data team to uncover user behavioural insights and high impact cohorts, to setexperimentation roadmaps; executing a rigorous A/B testing agenda to optimise lower-funnel metrics and app events.• Developed lifecycle marketing with CRM tool Insider, always-on campaigns across social, email, push notification, SMS and in-app channels to increase frequency of engagement, reduce churn and improve retention through marketing automation.• Developed media plans (upwards of 1 million GBP) and creative. Management of paid ad campaigns. Reduced CAC by 50%.• Direct reports: 2 Marketers, 1 Product Marketer, 2 UX/UI Designers, 1 Data Analyst, Front End Developers & agency partners.

Cape Town, Western Cape, Za

A remittance app & micro finance bank based in South Africa, 200+ Employees, millions of users and billions in remittance value sent yearly. - I was responsible for building growth team around full user lifecycle, to encourage international remittence to 50+ countries and focusing on trust-building through marketing campaigns to have migrants and expats use our services.- Led CRM/Attribution tool efforts, developed lifecycle marketing, across email, push notification, SMS and Whatsapp channels.- Developed media plans (upwards of 2 million USD) and campaign management across meta, UAC, Twitter and TikTok.- Project Management of team: Direct reports of 2 Marketers, 1 Data Analyst, and Agency partners.- Highlights: Re-Acquisition costs as low as 0.03c for retargeting campaign initiative, and increased average user remittence size by 30%. ASO optimization equated to us being the highest rated fintech app, and hundreds of thousands of organic installs.

London, Gb

Strategic Growth lead for over 20 app businesses across the full user life cycle, from acquisition down to retention. Highlights:- B&Q: ASO, Digital Transformation (Web to App) & User Lifecycle optimisation. *40% increase in App Revenue- Kuda Bank: Assisted with global expansion into EMEA. CRM and Onboarding/Activation strategy, Techstack implementation, Paid Acquisition & Performance marketing, Creative Strategy and ASO *Reduced CPA by 120% saving hundreds of thousands. *Aggressive execution of scaling led to 2million+ users globally and enabling 50mn investment. GymShark: CRM and Activation Strategy, ASO, Attribution tool Implementation. - James May’s Driving Theory Test app: App Launch, tech stack implementation and strategy, Monitisation Strategy, ASO & Branding *Top 3 most paid for app in UK, to date* Claro: Paid user Acquisition and ASO Stereo: Paid User Acquisition & Virality campaigns *Number 1 in social media Yodel Delivery: (Ironic I know!) Digital Transformation project Confused.com: ASO & Growth Projects

London, England, Gb

Growth opportunities via optimising event space offerings in various locations, promoting facilities and utilising resources to generate new leads. Whilst also marketing newly acquired beverage offerings and mobile app, for promotional campaigns alongside our partner company Asashi.

Consulting brands and commerce stores, providing digital marketing strategies to develop platforms and social infrastructure for the fastest growing product categories.Heavily involved in BD and Growth, capitalising and advising on emerging platforms and trends globally.

Windsor, Berkshire, Gb

La Chaux-De-Fonds, Neuchâtel, Ch

TAG Group (Holdings) S.A. is a private holding company. TAG Group (Holdings) S.A. generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer. An Acronym for Techniques d'Avant Garde.