Saifuddin Khan Email & Phone Number

Pakistan

Karachi, Pakistan

- Planned and executed strategic measures to uplift the company from 4th position to nearly 1st position in the cement market of Pakistan.- Established and managing the marketing and sales department with a total team of 57 members.- Established the dealer network in Karachi, Interior Sindh, and Balochistan.- Developed the marketing plan to enhance the local market share, specially in Karachi commercial market and institutional sales.- Focused on the high retention area sales to enhance the profitability of the company and at the same time operated at the full capacity utilization of the plant.- For 11 consecutive years achieved almost hundred percent capacity utilization of the plant.- Introduced block cement and formulated a special segment for block makers market.- Introduced different brands to cater the need of customers.- Always focused to increase the high retention sales to increase the profitability of the company using different price and market mix. - To promote brand, carried of many promotional activities such as dealer convention, multiple branding activities, organized seminars, tv commercials etc.- During this period exported cement to more than 20 countries including Sri Lanka, South Africa, Indian Ocean Island, East Africa, India, Yemen, Somalia, Philippines etc.- Recently en-cashed the opportunity to export clinker to Bangladesh.

Karachi, Pakistan

- Relocated to Lahore for 1.5 years to establish the dealer network in Punjab.- Set up the branch office in Lahore. - Increased the volume of institutional sales from 3000 metric ton to 10,000 metric ton.- Involved in project development activities for setting up a grinding unit in Bangladesh.- To explore the export market, conducted extensive market research on different countries such as Sri Lanka, Bangladesh, Myanmar etc.

Karachi, Pakistan

- Established Falcon brand as the number 1 brand in the south market by using different marketing strategies.- Leading a team of 12 people in Sales and Marketing department.- Established a new dealer network in Karachi and increased the sales from 600 metric ton to 2400 metric ton.- Enhanced the profitability of the company by increasing market share in Karachi.- Made dealer network in Sindh in high price retention area and made Falcon as number 1 brand in those markets as well.- Established warehousing concept in the company for weak area development.- Forecasting and formulation sales budget for each year.- First ever export of cement made to Bangladesh by my team.- Established export of clinker to East Africa, UAE and Middle East.- Established institutional sales department for direct sales and to promote brand through architect and consultants.- Introduced sales promotions through BTL activities such as shop branding, neon signs, pole signs, mystery shopping etc.

Karachi, Pakistan

- Responsible for sales of office equipment such as manual and electronic type writers and computers.- Achieved all the targets from time to time given by the management - Responsible for coordinating and promoting business relations with existing and prospective new customers.- Extensively traveled in the territory assigned to explore new prospect customers and convert them into retaining customers. - Provided after sales service and support to customers and gained their confidence and satisfaction.

Karachi, Pakistan

- Responsible for sales of office equipment such as electronic type writers, photocopiers and computers.- Received extensive training of sales techniques which included planning, organizing, coordinating, time management etc. to achieve set sales objectives.- Achieved all the targets from time to time given by the management - Responsible for coordinating and promoting business relations with existing and prospective new customers.- Extensively traveled in the territory assigned to explore new prospect customers and convert them into retaining customers. - Provided after sales service and support to customers and gained their confidence and satisfaction.

Master Of Business Administration - Mba, Marketing

Master Of Science - Ms, Applied Chemistry, 1St Division

Gold Medalist Secured 1st Position in order of merit

Bachelor Of Science - Bs (Honours), 1St Division

Higher Secondary Certification, Science, 2Nd Division

Secondary School Certification, Science, 1St Division