Portfolio: ACI Pure SaltResponsibilities:• Leading the brand team of Salt business portfolio to achieve business goals, ensuring strategic alignment and excellence in execution.• Oversee the development and implementation of the marketing plans, identifying and using every opportunity to increase sales and create brand awareness.• Overseeing all communications and media activities across ATL, social and outdoor channels,managing event execution.• Responsible for the launch of new products, including positioning, messaging, and promotional activities.• Monitor competitors’ marketing activities over media, trade & to ensure competitive offerings.• Conduct financial analysis, manage budgets, and optimize pricing strategies to ensure the financial health and profitability of the brand.• Actively contribute to business diversification by conducting market feasibility studies for new initiatives.