• Support Tier 1 pharma accounts in optimizing their HCP and patient initiatives, corporate communications, medical education, and Direct to Consumer (DTC) and social media campaigns. Develop sales materials and tools aligned to brand strategic marketing plans• Drive Omni-Channel Marketing campaigns for multiple brands of Tier 1 pharma clients with a strong focus on DTC. Develop analytical dashboards to derive insights from various metrics (Reach, Frequency, Impressions, Click Through Rate, Cost Per Click, etc.) • Establish strong and trusting working relationships with all stakeholders (clients and internal cross-functional teams) to deliver solutions to drive customer value for clients and profitability for the company

• Managed the Diabetes and Biopharm sample management process and ensure NNCI is compliant in adhering to Health Canada Food and Drug Act regulations that require pharmaceutical companies to be accountable for prescription and non-prescription drug samples: ~150 Territories managed• Spearheaded the affiliate change management project to revamp the samples delivery process through focused stakeholder management to ensure uninterrupted product supply. ~CAD 670,000 in annual savings with enhanced compliance and quality of product distribution• Collaborated with cross-functional teams (Marketing, Sales, Commercial Excellence, and Quality) to develop a Samples Management framework that eliminates inefficiencies and drives performance: SOPs, Samples Playbook, and other communications developed

Spearheaded the sales force effectiveness and data analytics to actively integrate business and marketing strategy with sales execution• Optimized the sales operations tactical plan through targeting and segmentation of key customers/accounts: 6600+ customers segmentation• Designed a robust performance management framework to drive performance culture, mindsets, and behaviors for field force through developing and optimizing call planning, territory management, incentive plan, and other relevant metrics: 200+ field force optimized• Acted as the affiliate “go-to-person” person for sales force training and used relevant data to develop automated insightful KPI dashboards and reports to track and drive sales performance and business strategy. Ensured seamless functionality of the IT platform/system used as an operating tool for sales force effectiveness

3rd Rotation:Marketing, Novo Nordisk South AfricaInitiated and spearheaded the project that applied LEAN principles in the existing cross-functional processes to achieve a more streamlined organization in order to provide maximum customer value.• Spearheaded the launch of Zinc MAPS in the affiliate, digitalizing and expediting promotional material approval process• Optimized third party payment, reducing processing time from 3 weeks to 4 days• Streamlined the customer complaint handling process ensuring greater transparency and faster deliverySupported with Sales Force Effectiveness and ensured total integration of sales and marketing through the function.Assisted in the initiation, formulation, and finalization of two Market Access projects: 1. Growing the new generation insulin and incretin market through expansion of formulary access within a number of Closed Schemes2. Improve access to quality care through development of a tool that highlights cost effectiveness of a new generation insulin: Adopted as best practice in the business region

2nd Rotation:Brand Marketing, Global Insulin Marketing, Novo Nordisk A/SSpearheaded the Global Non-Personal Selling Campaign of a pre-launch productSupported in the development of the digital and paper-based global core marketing collateral of pre-launch brand to be used as the primary tool for promoting the product and adopted across regions as per local requirementsPioneered the conceptualization and formulation of promotion materials for pharmacistsCoordinated and streamlined the market research with multiple stakeholders across numerous regions and use the outcome to devise the brand identity, promotional strategy, and marketing collateralCo-developed and supported the implementation of the global sales force training program to ensure market shaping and product launch readiness:

1st Rotation:Marketing, Novo Nordisk Pharma (Pvt) Ltd, BangladeshAssisted with the comprehensive management of Project NextEight, a key project for the affiliate designed to invest ahead of the curve and maximize returns through numerous projects aimed to address specific business challenges.Co-developed and executed a project in partnership with Diabetic Association of Bangladesh aimed at revolutionizing the diabetic treatment infrastructure through digital patient registry. Improved quality of care by providing access to premium brands resulting in 23% increase in sales Spearheaded the consumer support program designed to assist in product usage and increase brand loyalty. Developed the marketing campaign and the data analysis tool in collaboration with external stakeholders. Mobilized internal stakeholders to integrate the program into brand strategy: Increased retention rate by 30%; Enrolled 3000+ consumers into the programEngaged and assisted in coordinating major events for the affiliate including country-wide disease awareness events, conferences and symposiums, and other key business events.

Project Coordinator, Building Bridges through Leadership Training (BBLT)—a two-and-a-half month long leadership training program which brings together 42 participants, aged 17–22, from Bangla, English, and Madrassa mediums and develops their leadership, team-building, problem-solving, project-management, and communication skills.• Supervised the creative team and assisted in developing the marketing collateral (e.g. facebook posts, banners, festoons, etc) for the program• Supervised a team of five leadership facilitators and assisted them in planning and executing leadership sessions and group projects • Marketed the program through social media and presentations in schools, madrassas, and universities• Developed content for the website (www.bylc.org/bblt)• Developed and approved all written communication of the program• Recruited 46 participants out of 219 applications through a four-step competitive process• Coordinated the program including admissions, classes, and group projects and managed necessary logistics• Maintained liaison with Bangladesh Bank, official supporter of the program• Organized the graduation ceremony for 150 guests at the Bangladesh Bank Training Academy • Edited the after-program brochure and documented the program